Advertising in P2P Video: Reaching Tomorrow

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Advertising in P2P Video Reaching Tomorrows
Television Viewer
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new viewer
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new needs

• An entertainment experience that is open and
  flexible to a variety of interests and usage
  contexts
• Destinations that deliver vs demand (destinations
  are where the viewer is)
• Authentic, real presentation of information,
  including and particularly marketing
• Simple and easy ways to navigate a sea of
  choice
• Community reinforcement to help decision making
• Familiar and emerging entertainment content

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embrace brands in new ways

• Brands need to evolve too
• Consistent brand character in new context
• Actively invite consumers to engage in new ways
• Recognize and fulfill your consumers needs to
• find
• process
• value
• your brand

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the challenge to innovate

• WHATS NOT THE END GAME
• Todays online video experience
• Short, funny, disposable content
• Cable on the Internet packaged pre-selected
  programming
• Previews, trailers and the occasional episode
• Search, click, squint across thousands of sites

• WHATS IN TRANSITION
• The traditional TV experience
• Tied to schedules
• 100s of channels but what to watch?
• One-way DVR, save but cant share
• Its in your living room has monthly fees
• Network to show brand recognition

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whats next

• One simple way to watch what you want to watch,
  when you want
• Breadth and quality of content
• Unrestricted access to all of the Web
• Range of familiar broadcast studio programming to
  a hotbed of emerging independent productions
• High-quality viewing experience enabled by P2P
• Familiar web and application-based features
• Simple search browse
• Smart ways to discover, decide and value
  (community)
• Multi-screen options
• Voice of tomorrows television audience

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veoh.com attracting tomorrows television consumer

• Top 26 U.S. Web Site
• 320Million monthly September 07 views
• 19Million unduplicated September 07
• 15 monthly growth
• 85,000 publishers
• Proprietary, hybrid P2P network

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veoh.com attracting tomorrows television consumer
AVERAGE LENGTH OF VISIT AVERAGE FREQUENCY OF VISIT
YOUTUBE.COM 14.3 6.7
VEOH.COM 5.8 (14.9) 4.6
METACAFE.COM 4.5 1.8
Yahoo! Video 4.4 1.8
DIGG.COM 1.2 1.7
HEAVY.COM 1.0 2.0
Source Comscore September 2007 Veoh internal
log files
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veoh.com attracting tomorrows television consumer

• discover and experience spectrum of internet
  broadcast studio content
• search or browse over half a million video
  programs (and growing daily)
• 000s daily new video/publisher additions
• Innovative content partners (e.g. NCAA)
• Important content management tools for content
  producers/owners
• large in-browser player experience
• community commentary and ratings
• control
• In-screen, full-screen on PC or full-screen TV
• View now or save for later (if available)

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veohTV solving tomorrows television consumer
needs

• simple, familiar and free software that installs
  on your PC
• a virtual Digital Video Recorder (DVR) for
  Internet video
• lets you search and browse for video from across
  the Web
• easy discovery and retrieval from thousands of
  sources matching your interests
• you control the viewing options watch now or
  later
• and its portable to multiple screens

A new kind of browser and guide designed just for
video
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simple access to video across thousands of sites
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easy discovery via personalized recommendation
Veoh watches what you watch, and learns about
your tastes
It compares your tastes to the tastes of other
viewers
And recommends videos to you that you may like
The more stuff you watch, the smarter VeohTV gets
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full screen viewing
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remote controllable and portable
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so instead of this
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you can do this
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whos watching next generation television
Source Comscore July 07
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activator population
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activator population on veoh
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veoh viewers meet the activators

• First in line to adopt a new way to experience
  online video -- as Internet Television
• 65 / 35 male / female median age 29
• Spend an average of 17 minutes per visit on veoh
  (49 minutes a month)
• US peak viewing time 1- 9 pm PT / 4-12 midnight
  ET
• Consume mixture of independent, broadcast and
  Internet studio programming

Influential
Information Hungry
Passionate
Vocal
Well-Connected
Exposed to a Variety of Topics
August 2007 Comscore MediaMetrix, Nielsen,
internal reporting
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connect with veoh viewers

• Reality invite and prepare for real engagement

Brand Nirvana pay a little and hit the viral
jackpot
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distribute branded video through integrated
campaigns

• EXAMPLE Program
• Nintendo distributes its branded
• video content and captures
• viewer interest through alignment
• with Veohs Gamester channel on
• Veoh.com and VeohTV
• Goals
• engage with best viewers
• drive receptivity to watch / act
• Benefits
• relevant context for your brand
• natural platform integration
• added value promotion
• 2.0 community engagement
• potential for social branding
• Brand exposure

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distribute branded video through integrated
campaigns

• Program
• Concept description
• goes here
• Goals Phase I
• introduce campaign on Veoh
• integrate branded content
• invite participation (if applicable)
• Goals Phase II
• drive engagement
• Benefits
• relevant context for your brand
• natural platform integration
• added value promotion
• 2.0 community engagement

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validate through branded entertainment

• EXAMPLE Program
• GAP Presents 3-month video
• compilation series is an editorial
• selection of emerging productions
• that put the GAP in touch with
• tomorrows television audience
• Goals
• introduce campaign on Veoh
• engage with best viewers
• extend brand character
• drive receptivity to watch / act
• Benefits
• relevant context for your brand
• natural platform integration
• added value promotion
• 2.0 community engagement

• Program Veoh
• Phase I
• invite participation
• Phase II
• engage with best consumers
• Distribution platform
• Curated channel page ?
• Natural platform integration
• Stand-out curtain units
• Targeted re-branding ads
• 2.0 community reinforcement

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validate through branded entertainment experiences

• Program
• Concept description
• goes here
• Goals
• introduce campaign on Veoh
• engage with best viewers
• extend brand character
• drive receptivity to watch / act
• Benefits
• relevant context for your brand
• natural platform integration
• added value promotion
• 2.0 community engagement
• Brand exposure

• Program Veoh
• Phase I
• invite participation
• Phase II
• engage with best consumers
• Distribution platform
• Curated channel page ?
• Natural platform integration
• Stand-out curtain units
• Targeted re-branding ads
• 2.0 community reinforcement

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launch with high impact exposure for
entertainment releases

• EXAMPLE Program
• SawIV debuts a veoh-personalized
• trailer on veoh.com home page and
• leads viewers to watch exclusive
• behind-the-scenes footage
• on a branded video details page
• Goals
• generate interest and excitement
• Benefits
• high impact exposure
• natural platform integration
• 2.0 community engagement
• potential editorial coverage
• Brand exposure
• stand-out curtain units or -
• home page player 1st position ?

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engagement veoh.tv custom widgets
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engagement veoh.tv branded widgets
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2007-2008 line up of veoh zones

• GAMESTER
• RIDES
• ENTERTAINMENT
• (MUSIC, MOVIE, DVD)
• ANIME
• TECH
• GREEN
• NEWS
• CARTOONS COMICS
• ACTION SPORTS
• COMEDY
• FRINGE

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thank you
Jennifer Betka Senior Vice President,
Marketing Veoh Networks Inc. jbetka_at_veoh.com