eBay

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eBay

• An innovative and cost effective online marketing
  tool

ALEXANDRE CENTNER HEAD OF INTERNET MARKETING
EBAY.BE 25 October 2006
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eBay, a worldwide trade platform

• On-line meeting place for sellers and buyers
• Founded in 1995 by Pierre Omidyar
• Worldwide presence in 33 countries
• Over 200 million users
• 6.500.000 new objects per day
• /- 1.200 Euro traded per second
• Source AC Nielsen

eBay is a primary or secondary source of income
for more than 724.000 Americans and more than
170.000 Europeans (among which gt 2.000 Belgians)
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eBay in Belgium Nr 1 e-commerce site

• eBay.be was launched in 2003
• Today more than 1.500.000 registered users
• Most visited e-commerce site in Belgium
• gt 400.000 visits per day
• gt 150.000 purchases per week
• Development from C2C to B2C sales channel
• On eBay.be
• DVD, CD, collectors item, clothing item and book
  are sold every minute
• A baby item is sold every 3 minutes
• A bottle of wine is sold every 25 minutes
• A car is sold every 30 minutes
• Source SiteCatalyst

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How sellers use eBay
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eBay an effective online marketing channel

• eBay becomes marketing tool
• 7 new cars _at_ 1
• Integrated campaign online offline
• gt 5.000 visits per car
• Optimized Google and MSN search results
• Generating brand awareness

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eBay a cost effective tool

• Platform is there to be used
• No financial risks
• eBay generates traffic
• Benefit from brand awareness
• International platform
• Cross selling

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