Exam 1 Review

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Exam 1 Review
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Mulitple Choice

• 25 questions _at_ 2 pts each 50 pts
• About 4-7 from each chapter
• Use PowerPoint slides as subject matter guide
  (i.e., dont just study slides find the material
  in the textbook)

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Essay

• One question (50 pts) professor selected from the
  four candidates
• Recall English 101
• Make thesis statement
• Support thesis with paragraphs, which contain
  support sentences and examples
• Draw conclusion
• Outline answer before you begin writing

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Essay Candidate No. 1

• Discuss the corporate pyramid as it relates to
  information systems. What are the levels,
  functional areas and, resulting types of
  information systems? What types of decisions are
  made at each level?

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Firm Organization(aka Corporate Pyramid)
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Fit Between MIS Firm
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(No Transcript)
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Essay Candidate No. 2

• How does Dell Computer Corp. use information
  systems to create value for its customers?

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What is Value?
The bundle of benefits -The bundle of costs
e Value
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The bundle of benefits

• Product/service (core benefit)
• Service after the sale
• Sales personnel
• Image

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The bundle of costs

• Monetary price
• Time costs
• Energy costs
• Psychic costs

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The Dell Model Today(aka The Direct Model)
Intel
Dell
Exxon
Sony
Data Linkage (EDI, Extranet)
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Lowering the bundle of costs

• captures retailers margin
• reduced inventory (JIT, work-in-progress)
• lowers sales costs
• lowers transaction costs simplifies customer
  purchasing
• no inspection of components (Sony drop- ships to
  Dell customers no inventory)
• Helps suppliers with their inventories

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Increasing the bundle of benefits

• consultative selling (30 _at_ Boeing)
• pre-loaded software (mass customization)
• electronic register of customer computers
  (i.e.,extensive customer database - service)
• Online help
• customized extranets at Dell for top customers
• Becomes the customers IT department for PCs! (A
  powerful 11 relationship)

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Essay Candidate No. 3

• Discuss the prevalent business models used in
  e-commerce today specifically, the models used
  by Amazon, e-Bay, Priceline, and the Wall Street
  Journal. How does each of these models generate
  revenue? How well is each working (i.e.,
  generating profits)? Why or why not is each
  working?

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Virtual Storefront

• E-tailer sells physical products or services
  on-line instead of through a physical retail
  outlet.
• Generates revenues via margins, handling fees and
  links

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Auction

• Provides electronic clearinghouse for products
  where price and availability are constantly
  changing.
• Auctioneer receives a fee or commission.

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Reverse Auction

• Consumers submit bid to multiple sellers to buy
  goods and services
• Auctioneer creates a margin

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Content Provider

• Provides content of interest (e.g., news, sports,
  political, entertainment).
• Generates revenues via subscription by readers or
  advertisements (banners or links).

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Essay Candidate No. 4

• How do e-Commerce firms drive traffic to their
  Web sites?

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Driving Traffic to a web site
E-mail
Search Engines
Domain Name
E-commerce Web site
External Links
Public Relations
Advertisements
Promotions
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Domain Name (Brand)
Web site
www.coca-cola.com
DNS
DNS
www.coke.com
DNS
www.cocqcola.com
198.4.159.10 (IP address)
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E-mail
No spamming ! Use opt-in, opt-out approach
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Search Engines Directories
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ltHTMLgt ltheadgt ltmeta name keywords content
coke, coca-cola, the real thing, soft drinks,
pop, mixers, colagt   lttitlegt Coca-cola Homepage
lt/titlegt lt/headgt   ltbodygt lth1 align centergt
ltugt Welcome to Coca-cola Homepage!lt/ugtlt/h1gt  
Overture is an active bid search engine
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Public Relations

• Gomemphis.com Full text of the Presidents
  State of the Union address
• World Chess Match moves
• Clinton cyber town hall meeting

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Promotions
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online - is more tractable than offline
advertising
Advertising
offline traditional tv, radio, billboard and
magazine can be tagged with .com