Russian Media Model: Ownership Structures

1
Russian Media ModelOwnership Structures

• Professor Elena Vartanova
• Faculty of Journalism
• Moscow State University/
• Aleksander Institute, Helsinki University

2
Types of Ownership

• State companies VGTRK, ITAR-TASS, RIA Novosti
• Mixed ownership Channel 1
• Private companies
• Large recourse companies with core sectors
  outside media business (Prof-Media,
  Gazprom-media)
• Large industrial enterprises with various
  interests (AiF, MK)
• Companies with core media businesses (radio
  Russkaja Media Grouppa magazines
  Hachette-Fillipacci-Sckulev, Id Rodionov)

3
Top Publishing Companies
Company Gross Circulation (mln) N of publications
Prof Media 6, 133 90 (various)
Hachette-Filipacci-Shkulev 6, 114 62 (magazines)
Extra M Media 5, 750 12 (advertising and local papers)
Argumenty i fakty 4, 452 74 (weeklies)
Logos Media 4, 020 15 (cross-words)
Redaktsija Vestnika Zdorovyi obraz zhizni 3, 149 1 (free)
Redaktsija gazety Moskovsky Komsomolets 2, 926 78 (dailies)
4
State Owned VGTRK

• CEO Oleg Dobrodeyev
• Structure
• TV 3 federal channels
• Rossija penetration - 90, rating - 20-22
• Kultura,
• Sport
• Euronews Russia, RTR Planeta, Vesti-24
• Radio
• 3 nation-wide news channels Radio Rossiji, Golos
  Rossiji, Mayak
• 3 light music stations for ordinary people
  Orfey, Yunost, Nostalgia
• News agency RIA Novosti
• Regional companies 80 GTRK

5
What Owns Gazprombank?

• Gazprom Media (Nikolai Senkevich)
• 94,14 shares of Gazprom Media are owned by state
  company Gazprom
• Rumors about IPO
• Radio
• RadioDom Gazprom Media 4 stations,
• Ekho of Moscow
• TV
• NTV
• TNT
• NTV (digital satellite)
• NTV Media (TV advertising)
• Print media
• 7 dnei publishing house (4 magazines 2 glossy
  1TVguide 1 political weekly)
• Tribuna (daily)
• Izvesija (daily)

6
Interros Holding Company Media Interests

• Prof-Media
• Print media
• Komsomolskaya pravda (daily)
• Sovetskiji sport (daily)
• Express gazeta (daily)
• Belorousskaya gazeta (daily)
• 4 magazines
• Radio
• Radio corporation Prof-media 4 stations
• Online
• Rambler (IPO in 2005)
• Distribution
• Delivery network Segodnya
• Printing plant Prof-Media Print
• Cinema Cinema park

7
New Player Promsvyazkapital

• Promsvyazkapital Promsvyazbank
• Media assets
• Print media
• Trud (daily, purchased by 8 mln)
• AiF (control share)
• Distribution retail networks
• Mosoblpechat (Moscow)
• Metropress (St. Petersburg)
• Printing house Media pressa

8
RMG - Leader of Radio Market

• CEO and owner Sergey Kozhevnikov
• Radio
• 6 stations Russkoje Radio, Russkoje Radio-2,
  Dynamite FV, Maximum, Monte Carlo,Hit FM
• Advertising
• Gramophone Reklama
• Production
• Gramophone Records
• Concert Activities
• Rosconcert
• Print Media
• Penguin magazine

9
Changes at Magazines Market

• Publishing House Sekret firmy
• Weeklies 3
• Online Gazeta.ru
• Books
• Events
• Publishing House Rodionov Rodionov-50 shares,
  Makhmoudov and Bokarev-both 25 (Ural and
  Kousbass mining company)
• Weeklies 3
• Glossies 3
• Specialized magazines 2
• Recent purchaise daily Business bought from
  Sekret firmy

10
Kommersant Restructuring Management

• Owner Berezovsky? Patarkatsashvili?
• Alisher Usmanov! (08.2006), estimate price 200
  mln.
• United Editorial office (joint technical
  services)
• Kommersant (daily)
• Dengi (weekly)
• Vlast (weekly)
• Avtopilot (monthly)
• Molotok (monthly)

11
Foreign ownership

• Bertelsmann
• RenTV 30 shares bought from Lesnevsky family
  (the rest - 70 - was sold by RAO EES Rossii to
  Severstal Group, which in turn re-sell 35 to
  Surgutneftegaz Group)
• Sanoma
• Independent Media
• Magazines 20, including Cosmopolitan, Harpers
  Bazaar, Mens Health, Esquire, Harvard Business
  Review
• Newspapers The Moscow Times, The St. Petersburg
  Times, Vedomosti, Na Roublevke
• Publishing House Alpina Business Books

12
Ownership and Management Relations Models
State (VGTRK) Management for Political Guidance
Media Political Capital (Most media) Management
for Political and Financial Profits
Industrial and financial politicized capital
(Berezovsky) Management for Political Influence
Public politicians (Louzhkov, Zyuganov)
Management for Political / Ideological Participati
on
Resource capital (Interros, Gasprom, RAO EES)
Management for Economic Lobbying
Commercial Media Capital Profit Oriented
Management
13
Major Pressures over Russian Media

• Russian media
• Business Political Elite
• oligarhsintegrated business groups
• Advertising Elections campaigns
• Sponsorship (political advertising)
• Lobbying Ideological pressures
• (financialadministrative)
• Technology
• Audiences
• (preferred contents,
• ratings, feedback on internet)

• Soviet Media
• Integrated Political Business Elite
  (Nomenklatura)
• Ideological Guidance (censorshipself-censorship)
• Operation of the media economy
• Technology
• Audiences
• (letters to media)

Media
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