Ms Anna Pollock

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?Ms Anna Pollock CEO DestiCorp
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Rising to the Challenge of Climate Change Anna
Pollock DestiCorp
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The Science
Tourism is both a victim and a contributor to
climate change
Tourism as part of the problem or the solution?
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Just how warm do we want to be?

• "If warming is not kept below two degrees
  centigrade, substantial global impacts will
  occur, such as species extinctions, and millions
  of people will be at risk from drought, hunger,
  flooding. International Panel on Climate Change
  (IPCC)

2C (0.6)
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Whats the Cure?
Reduce 25 of 1990 levels by 2020 Reduce 80 of
1990 levels by 2050
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A Matter of Urgency

• If there is no action before 2012, its too
  late. What we do in the next two to three years
  will determine our future. This is the defining
  moment.

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Source of Direct Tourism-related Emissions
Source UNWTO, 2007
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Volume Growth is the Problem
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Growth vs Emissions Reductions
Volume Growth 4 x increase 1990-2020
Emissions Reductions 25 reduction, 1990-2020
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The Reason Aviation is Under Scrutiny
Reality
Our Story
Just 2
A lot more in some places..
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Aviations Contribution to Londons Emissions
the price of success not failure!
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Source London Climate Action Plan 2007
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Convergence of Inter-related Forces

• Climate Change
• Population
• Energy
• Water
• Food
• Resources
• Waste Absorption
• Population
• Globalization Wealth Distribution
• Financial Systems
• Security
• Technology

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The Real Underlying Problem

• We Live on One planet

• We Need Three!

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So How is Tourism Responding?
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Low
PREPAREDNESS
High
Low
RISK
High
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Source KPMG
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Investors Want Us To Act
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Changing Consumer Values

• Recent Headlines
• What is the real price of cheap air travel? -
  The Observer, Jan. 2006
• It's a sin to fly, says church - The Sunday
  Times, July 2006
• Flugreisen als Klima-Killer - Abendblatt, July
  2004
• Climate conscious may ditch air travel - New
  Zealand TV One, April, 2007
• The plane truth - Guardian Unlimited, July 2007
  
• Recent Traveler Surveys
• British survey
• 70 believed air travel harms the environment
• 64 agreed the price of a plane ticket should
  reflect the environmental damage that flying
  causes, even if it makes air travel more
  expensive.
• TripAdvisor survey in EU
• 24 said air travel should be avoided to help
  preserve the environment.
• 26 would pay a premium of up to 10 for an
  eco-friendly flight
• only 3 however, have purchased carbon off-sets

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Climate Changes Business for the better!

• Huge Savings the airlines know this
• Shareholder Expectations
• Brand Reputation and Brand Value
• Supply Chain Pressure
• Employee Recruitment and Retention
• Resilience
• New market opportunities opportunity to add
  real value, improve margins

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The Nature of the Challenge
2020 Emissions 2.5 billion tons CO2e
The Gap2.0 billion tons CO2e
Target Emissions 506 million MTCO2e
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It Takes Arrows to Hit a Target!

• Assess
• Reduce Carbon, Waste and Cost
• Renewable Energy
• Offset the balance
• Win over governments, customers, employees and
  investors

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Thank You
Anna Pollock Anna.pollock_at_btconnect.com
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