Overview

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Overview

• who are we?
• whos behind us?
• what is our vision?
• what is Rezidor SAS?
• where can you find us?
• why choose us?
• our performance
• our guests
• our key partners
• our people

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who are we?
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Rezidor SAS historical highlights
First First hotel opened in Copenhagen SAS Royal
Hotel SAS International Hotels (SIH) 10 hotels in
Norway, Denmark, Sweden SIH enters into
partnership with Carlson Hospitality Worldwide
and creates Radisson SAS Rezidor SAS is born
Country Inn, Park Inn and Regent join the
portfolio Addition of a 5th brand Cerruti More
than 200 hotels - open/in development
1960 1978 1994 2000 2002 2003
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whos behind us?
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SAS Group

• Rezidor SAS is a wholly owned subsidiary of the
  SAS Group
• One of the largest airlines in Europe
• A member of Star Alliance
• SAS EuroBonus frequent flyer programme

Star Alliance Members
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A Strategic Alliance

• Master franchise agreement with Carlson
  Hospitality Worldwide, a global leader in
  hospitality services
• With Rezidor SAS, encompasses more than 1000
  hotels in 67 countries

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what is ourvision?
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Our vision is to become one of the leading
international hospitality management companies,
with a focused collection of high performing,
profitable brands in various market segments.
We will have the most attractive hotels to stay
at, work for and invest in.
Our target 700 hotels by 2012!
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what is Rezidor SAS?
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a portfolio of great brands
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a comfortable stay at a comfortable price

• Cosy mid market hotel brand offering excellent
  value for money
• Charm of small, family hotels that reflect the
  comforts of home
• Warm and cosy fireplaces in the foyer,
  comfortable
• seating areas, relaxing rooms and suites
• Country culture

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sleep well. live well.

• Highly efficient, fresh and energetic mid market
  hotel brand
• Mastering the essentials - ambition to be best in
  class
• Warm and casual service, spotlessly clean, easy
  to use, safe and fun
• Aim to provide, quite simply, the Best Sleep in
  Town

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100 satisfaction guaranteed

• First class, full service hotels, with core in
  four star-plus market
• Individual by design, consistent by standard,
  highly equipped and individual by choice
• Fresh, Host Easy hospitality with a Yes I
  Can! spirit
• 100 Guest Satisfaction Guarantee
• Meetings Events promises

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stay in style

• New lifestyle brand - a new hotel experience
• Collection of individually designed hotels with a
  great sense of style
• Contemporary, sensuous rooms, high profile bars
  restaurants, boardrooms and fitness facilities or
  spa
• Cerruti people - hand picked, hand coached and
  some

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luxury for all the senses

• Deluxe five star hospitality legend, delivering
  supreme luxury for the spirit and all the senses
• Architectural excellence, complete comfort,
  absolute service
• The TAO of Regent
• To serve others is to serve oneself
• To hear without being told
• To see without being shown
• To know without being asked

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market positioning
full service
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where canyou find us?
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Europe.Middle East Africa

NANCY

MACON

LYON
AIX-LES-BAINS

ARCACHON

ORANGE
ROME

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Oslo
Radisson SAS Plaza Hotel Number of rooms 673
Total number of rooms in the city 1,140
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Helsinki
Radisson SAS Plaza Hotel Number of rooms 301
Total number of rooms in the city 927
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Berlin
Park Inn Berlin-Alexanderplatz Number of Rooms
1,006
Radisson SAS Hotel Number of Rooms 427
Total number of rooms in the city 1,433
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Cologne
Radisson SAS Hotel Number of rooms 393
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Fleesensee
Radisson SAS Resort Schloss Fleesensee Number of
rooms 184
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Vienna
Radisson SAS Palais Hotel Number of rooms 247
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Prague
Radisson SAS Alcron Hotel Number of rooms 211
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Warsaw
Radisson SAS Centrum Hotel Number of rooms 311
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St. Petersburg
Radisson SAS Royal Hotel Number of rooms 164
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Bratislava
Radisson SAS Carlton Hotel Number of rooms 168
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Zagreb
Regent Esplanade Zagreb Number of rooms 209
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Amsterdam
Radisson SAS Hotel Number of rooms 243
Total number of rooms in the city 522
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Brussels
Radisson SAS Hotel Number of rooms 170
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Paris
Country Inn Charles De Gaulle Number of Rooms 180
Radisson SAS Champs Elysees Number of Rooms 46
Total number of rooms in the city 226
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Malta
Radisson SAS Bay Point Resort, St.
Julians Number of rooms 252
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London
Country Inn London Kensington Number of Rooms 82
Radisson SAS Portman Hotel Number of Rooms 272
Total number of rooms in the city 354
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Liverpool
Radisson SAS Hotel Number of rooms 197
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Cape Town
Park Inn Greenmarket Square Number of Rooms 170
Radisson SAS Hotel Waterfront Number of Rooms 182
Total number of rooms in the city 350
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coming soon
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Bordeaux
OPENING MAY 2005
Radisson SAS Grand Hotel Number of rooms 150
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Frankfurt
OPENING END 2005
Radisson SAS Hotel Number of rooms 440
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Vienna
OPENING AUTUMN 2004
Hotel Cerruti Number of rooms 75
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Dubai
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1
PALM ISLAND
Projects for 2 Radisson SAS Hotels
2
2
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Birmingham
OPENING JUNE 2005
Radisson SAS Hotel Number of rooms 208
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Marseille
OPENING END 2005
Radisson SAS Hotel Number of rooms 195
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Malta
OPENING MID 2005
Radisson SAS Golden Sands Resort Spa Number of
rooms 300
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Paris
OPENING JUNE 2005
Radisson SAS Porte St. Cloud Number of rooms 170
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why choose us?
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• Rezidor SAS has one of the newest property
  portfolios in the mid market to upscale market
  and opened over 20 newly built hotels in
  2003/2004
• Rezidor SAS has the 2nd largest European
  coverage, with hotels present in 25 countries
• Radisson SAS is the second largest international
  4 star hotel brand in Europe
• Radisson SAS is number one in brand awareness
  across all Nordic countries

why choose us?
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• All staff members are trained on the Yes I Can!
  service attitude
• Rezidor SAS has one of the most innovative
  loyalty programmes Gold Points
• A hospitality company that spends the most time
  on Responsible Business
• An entrepreneurial organisation with a
  hands-on-approach, a policy of accessibility and
  a desire to make things happen - a true people
  company

why choose us?
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our performance
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Rezidor SAS growth
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Rezidor SAS revenue (MEUR)
400
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Awards - a few of many

• Kurt Ritter, President and CEO, Rezidor SAS
  Hospitality receives
• - International Hotel Investment Forum Lifetime
  Achievement Award - March 2004
• - Corporate Hotelier of the World 2002 - Hotels
  November 2002
• Rezidor SAS Hospitality received the Best Company
  Award - UK Hotel Report
• Rezidor SAS received BI Partners in Success Most
  Pro-active Supplier Award
• Radisson SAS Hotels Resorts was voted Best
  Hotel Chain in Norway, Denmark and Sweden (by the
  Grand Travel Awards and the Danish Travel awards)

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our guests
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where do they come from?
Nordics
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15
Germany
12
UK
8
USA
Southern Europe
6
Far East
4
3
Middle East
Rest of Europe
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Rest of World
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in room nights (2003)
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do they go abroad?
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what is our client mix?
Leisure Groups 10
Crew 10
Rack Rate 5
Business Groups 17
Business Individuals 33
Leisure Individuals 25
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our keypartners
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corporate
leisure
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our people
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9 global sales offices, 60 sales people all
dedicated to you!
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global sales coverage 2004
3
US
1
10
6
1
4
9
1
1
1
13
ME
2
8
total
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a true people company !
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Rezidor SAS Hospitality, one of the most
dynamic Hospitality group in the World 2004 -
2005 Hotel Industry Trend
Olivier Jacquin Senior Vice-President Sales
Rezidor SAS Hospitality
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Travel Industry Economics

• - The European travel industry faces a downturn
  due to the degraded economic situation in most
  European countries as well as the effects of
  global events such as 9/11, Iraq war, terrorist
  threats and the SARS crisis.
• - Low US outbound travel (i.e. due to very high
  USD / EURO exchange rate) weakened the industry.
• General drop in 2003s RevPar of 3.5 in the
  European chain hotel industry towards 2002.1
  Conference hotels and Airport hotels faced the
  largest drop in RevPar towards 2002.2
• 1 MKG Consulting, Marketing, Trends and
  Strategies of the hotel industry in Europe, 2004
• 2 MKG Consulting, Marketing, Trends and
  Strategies of the hotel industry in Europe, 2004

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Travel Industry Economics
- EU enlargement on 1 May 2004 is projected to
encourage intra-European travel more demand for
higher quality hotels in Eastern European
countries. - General 2003 results of tourism
arrivals and hotel performances reveal that
Western Europe was generally harder hit by
impacts of global events and the economic
situation than Southern Europe.
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Hotel market - Hotel supply

• According to the WTO, Europe holds more than one
  third of the worldwide hotel supply. 7 of 15
  largest countries in the world regarding the
  total number of rooms are EU-based.
• The EUs hotel supply equals 140,130 hotels,
  with 4,662,740 rooms.1
• - Largest hotel supply (in terms of rooms)
  provided by Italy, Germany and France. Regarding
  the 10 new accession countries Poland, the Czech
  Republic and Hungary provide the largest rooms
  supply.
• - Corporate hotel chains are widely spread in the
  EU, of which France holds the largest market
  share with 24.1, followed by the UK (18.6) and
  Germany (15.9). Regarding the new accession
  countries, Poland holds a share of 1.7, Hungary
  of 1.2.2
• 1 MKG Consulting, Marketing, Trends and
  Strategies of the hotel industry in Europe, 2004
• 2 MKG Consulting, Marketing, Trends and
  Strategies of the hotel industry in Europe, 2004

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Hotel market - Hotel supply

• Within Europe, Germany and France provide the
  most highly developed hotel supply, regarding
  quality standards.
• - In 2003, the fasted growing hotel companies in
  Europe have been Rezidor SAS, Méridien,
  Whitbread, Marriott, Dorint and Accor.
• - Major global hotel companies set the general
  lead regarding hotel expansion within Europe,
  mainly achieved through strategic alliances,
  re-branding and acquisitions.
• In 2003, expansion of branded hotel rooms most
  widely took place in Poland, the Netherlands,
  Spain, Sweden, Austria and the UK.

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Our Position in Europe
Radisson SAS is the second largest International
4 star Hotel Brand in Europe
Hilton 30.911 rooms Radisson SAS 25.633
rooms Sofitel 16.510 rooms Marriott 15.490
rooms Meridien 13.271 rooms
Source MKG, March 2003
Radisson SAS has the second largest country
coverage in Europe
Best Western 31 Countries Radisson SAS 25
Countries Holiday Inn 24 Countries Hilton 21
Countries Sheraton 20 Countries
Source Travel Research International Hotel
Sector 2003
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Hotel market - Hotel demand

• For the past years, occupancy rates decreased
  widely across different countries and regions in
  Europe. While levels above 70 were reached in
  2000, the level has dropped to 65 and below by
  2003.
• - Best occupancy results were achieved in the
  cities Dublin/Ireland, Amsterdam/ the
  Netherlands, Naples/Italy and Belfast/UK.
• - The largest drop in occupancy rates in 2003 (in
  comparison to 2002) has been experienced in the
  regions Cote dAzur/France (-7.6), Paris/France
  (-7.8), Salzburg/Austria (-3.7).1
• 1 Deloitte Touche, 2004

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Hotel market - Hotel demand

• Especially the up-market segment, being rather
  sensitive to the economic situation and dependent
  on international travel, saw the largest drop in
  occupancy levels.
• In contrary to previous years, in 2003, the
  industry recorded a first drop in AHR in
  up-market segments. Across the entire EU, the ARR
  fell by 1.7.1
• 1 MKG Consulting, Marketing, Trends and
  Strategies of the hotel industry in Europe, 2004

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European Hotel Market Cycle 2003 and 2004

Deloitte Touche, Jones Lang LaSalle
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Thank You