How social media helps you share knowledge and get practical results

1
How social media helps you share knowledgeand
get practical results

• A Ragan Communications TeleseminarJuly 19,
  2006Shel Holtz, ABC

2
The seismic shifts

• Web 2.0 the evolution from read-only to
  read/write
• Anyone with a point of view can talk to the world
• Text
• Audio
• Video
• Disrupting traditional businesses and models
• New companies, new ideas appearing to leverage
  the shifts

3
Truths

• New media do not replace old media
• Markets are conversations
• The audience controls the message
• Numbers dont matter

4
The Long Tail
We sold more books today that didn't sell at all
yesterday than we sold today of all the books
that did sell yesterday.