Cloetta Fazer

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Cloetta Fazer

• Cloetta was founded in Copenhagen during 1862
• Fazer was founded in Helsinki during 1891.
• Cloetta Fazer was formed in 2000 through the
  merger of Cloetta of Sweden and Fazer Konfektyr
  of Finland.

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History(Main points)
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Cloetta Fazer

• Cloetta Fazer is the chocolate and sugar
  confectionery company
• Turnover in 2006 was 3071 million Swedish crones
• The number of employees in 2006 was 1,600
• In 2006 Cloetta Fazer manufactured a total of
  around 62,000 tonnes of chocolate and sugar
  confectionery
• Cloetta Fazers class B share has been quoted on
  the O list of the Stockholm Stock Exchange since
  1994

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Markets

• Market shares in the Nordic region
• Cloetta Fazer, 22 
• Kraft Foods, 19 
• Malaco-Leaf, 13 
• Others, 46 
• Cloetta Fazer is the nordic regionss leading
  chocolate and sugar confectionery company

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Main Markets

• Cloetta Fazers market share 22 per cent divides
  as follows.
• Sweden, 36 
• Finland, 40 
• Travel Trade, 5 
• Norway, 4
• Denmark, 2 
• Others, 13

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Brands

• Twelve prioritised brands
• Karl Fazer Kexchoklad
• Dumle Polly
• Geisha Center
• Marianne Plopp
• Ässät
• Tutti Frutti
• Pantteri
• Tyrkisk Peber

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Any questions?