Cognitive Accessibility

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Cognitive Accessibility of OTC Drug Information
Drug Facts Active ingred Purpose Uses Warnings D
irections Inactive ingredients
Ruth S. Day / Duke University
FDA Nonprescription Drugs Advisory Committee
(9/25/06)
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Cognitive Accessibility of OTC Drug Information
1) Basic Approach 2) Cognitive Principles 3)
Non-OTC Examples
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Cognitive Accessibility of OTC Drug Information
1) Basic Approach 2) Cognitive Principles 3)
Non-OTC Examples
4) OTC Examples 5) Generality 6) Conclusions
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  Dangerous Worrisome Mild
       
       
       
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  Dangerous Worrisome Mild
       
       
       
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Drug Facts
time
Read label Test
Uses Warnings Other
Good Poor
Ruth Day
Ruth Day
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