Marketing%20for%20Technology%20Companies:%20Strategies%20for%20Differing%20Stages%20of%20Growth

1
Marketing forTechnology CompaniesStrategies
for DifferingStages of Growth

• Ann Arbor IT Zone
• Hi-Tech Tuesday, February 19, 2002

2

• IT ZoneProgram Committee

MaryAnn Labant,Vice President, Marketing
Peggy Fenwick,Director of Marketing
Michael J. Young,VP, Marketing andCustomer
Satisfaction
3
MaryAnn Labant,Vice President, Marketing

• MaryAnn Labant serves as VP, Marketing Sales at
  TerraSeer. Prior to this assignment, Ms.Labant
  managed a consulting business, Science Strategies
  which assists start-up companies by providing
  Virtual VP and Executive Marketing consulting
  services. Throughout Ms. Labant's 16-year
  international marketing career, she has worked
  with technology-based companies to refine, focus
  and build upon their market strengths to achieve
  their business and revenue goals. Ms. Labant
  received her MBA from the University of Michigan,
  her MS from the University of Pittsburgh and BS
  from the Pennsylvania State University.

4
Peggy Fenwick,Director of Marketing

• Peggy Fenwick is director of marketing for
  SupplySolution, Inc. Prior to joining
  SupplySolution, Fenwick served as marketing
  director for Michigan-based Future Three,
  developers of integrated demand management,
  release accounting and shipping control
  applications for automotive suppliers.
  Previously, Fenwick was in advertising sales for
  Associated Newspapers. Fenwick earned a
  bachelors degree in marketing from Eastern
  Michigan University, in Ypsilanti, Mich. She
  currently resides in Canton, Mich., with her
  husband and their two children.

5
Michael J. Young,VP, Marketing andCustomer
Satisfaction

• Michael J. Young joined Mechanical Dynamics as
  vice president of marketing and customer
  satisfaction in May 2000, from ProFusion.com,
  where he was vice president of enterprise
  technology. He previously worked for Mechanical
  Dynamics as an engineering product-marketing
  manager from 1989 to 1993. In the intervening
  years, Young was instrumental in launching a
  number of start-up firms, including Imageware,
  The Marketing Department, Transom Technologies,
  and several web/e-commerce companies. He holds a
  B.S. degree in electrical engineering from
  Clemson University and an M.B.A. from The
  University of Michigan.

6
Marketing Strategies forDiffering Stages of
Growth