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MPA Presentation Powerpointers


selling ringtones, wallpapers, video. FHM in the UK ... Browse through the full collection of the 2005 Sports Illustrated Swimsuit Edition photos ... – PowerPoint PPT presentation

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Title: MPA Presentation Powerpointers

(No Transcript)
Nihal Mehta
Co-Founder CEOipsh!
The North American leader in messaging platform
and services designed for the mobile generation.
December 2005
the wireless landscape
ipsh! has a unique niche.
fits here
brand, agency, and content owner facing rather
than wireless operator facing leading to more
creative, innovative thinking campaigns that
drive ROI.
Source iLoop Mobile
market snapshot
  • nearly 200 MILLION mobile phones in the US (198
    million in Nov 05)
  • 64 of ALL US Households, 65 of US adults
  • 100 MILLION Americans use text messaging 1x/wk !
  • America the sleeping giant as compared to
    Europe Asia, is finally starting to wake up
  • US Phones sent 22.8 Billion SMS text messages in
    2004 up 3X from one year earlier!
  • Today in the US alone, over 2.5 Billion text
    messages get sent PER MONTH!
  • By 2009, US mobile handset users will generate
    49.8 billion SMS messages and 4.4 billion MMS

Sources CTIA, Wireless Market Forecast
2004-2009, Jupiter Research 2005, Page 6
  • 25 of handsets were MMS capable in 2004.
  • Mobile subscribers will steadily increase to 212
    million in 2009, representing 69 of the US
  • Will grow to 72 of the installed base in 2009.
    MMS penetration will not be limited by audio
    functionality while only 12 of handsets are
    capable of music/voice recording and playback in
    2004, 100 will be capable by 2009.

Source Wireless Market Forecast 2004-2009,
Jupiter Research
  • SMS is by far the most prevalent non-voice
    function on cellular phones

Source Wireless Market Forecast 2004-2009,
Jupiter Research
market snapshot
and today, all demographics have embraced text!
Mothers, similar to how they first learned to
use email, are quickly catching on to text to
communicate with their kids.
Source Pew Internet American Life Project,
March 2005
the benefits of mobile marketing
  • ubiquitous. Mobile devices are an always-carried,
    highly visible social communication tool.
  • VIRAL! on average, 6 of messages are forwarded,
    and 20 are shown to a friend.
  • Little waste.
  • Unsaturated medium nearly 100 of SMS messages
    are viewed by receiver.
  • 71-96 recall rate by consumers to mobile
    marketing campaigns.
  • Highly personalized and localized opt-in user
    base utilizing demographic, psychographic and
    geographic targeting.
  • Consumer intent to follow a brand prompt produces
    an overwhelming response with over 40 of
    respondents agreeing that they would visit a
    website or view an ad.

the benefits of mobile marketing
decoding mobile JARGON
  • SMS
  • Short Message Service / text-only / limited to
    160 characters/msg
  • MMS
  • Multimedia Message Service / ringtones,
    wallpapers, logos, themes, animated ringtones,
    mobile video
  • WAP
  • Wireless Application Protocol
  • Shortcode / 5 numbers creating the mobile URL
  • 1k/month for vanity code (i.e. VODKA)
  • 500/month for random code
  • Java-based applications for rich media on mobile
    phones, i.e. mobile games

American Idol set the bar
  • Vote Reminder text message listing all the
    Idols codes right before voting opens
  • Text the word VOTE to your idols number
  • In 2005, 41.5 million American Idol voting
    messages were sent
  • This represents a 600 percent increase over the
    2003 showing of 7.5 million text messages.

why magazines ?
  • Customer acquisition
  • Shortcodes -gt user opt-in -gt magazine
  • Customer retention (CRM)
  • Creating maintaining mobile databases to
    communicate with your customer
  • Creating real-time interactivity through print
  • trivia, polling, quizzes
  • Auxiliary revenue streams
  • selling ringtones, wallpapers, video

FHM in the UK
  • FMH, a British men's monthly published by emap,
    is using mobile voting for the first time to
    garner votes for its 10th annual FHM 100 Sexiest
    Women in the World feature.
  • "Readers can send an SMS message with the names
    of all the women they wish to vote for to a
    five-digit short code printed in the magazine.
  • Readers can vote for any women. They pay 50 cents
    to send in a vote. This is a mobile operator cost
    and not one charged by FHM. Mobile voting will
    take place until results are announced in May".
  • DMnews

Sports Illustrated goes mobile
  • Browse through the full collection of the 2005
    Sports Illustrated Swimsuit Edition photos
  • choose your favorites and download them as
    wallpaper to your cell phone.
  • Theres a new model featured every month, and
    there are exclusive photos not available anywhere

The Wall Street Journal Mobile
  • "The Wall Street Journal Mobile" provides
    business news and personalized portfolio
    information along with market and stock data to
    wireless phones.
  • Customers can subscribe to the downloadable
    application for 3.99 per month.

Mizz magazine spreads to SMS
  • Another Teen magazine goes texting in the UK .
  • Teen magazine Mizz will be launching a new range
    of SMS services for readers, including 'text in
    your story ending' and 'your most cringe worthy
  • SMS subscribers can also form a 'Mizz Crew', an
    online community built through text message
    subsciptions, and the largest crew will win a
    prize. Readers sign up to send and receive Mizz
    text messages on their mobile phones, charged at
    25pence each.
  • Mizz has a print circulation of more than 100,000
    in the UK with a core audience of female 10 to
    14-year olds.

Source Jemima Kiss, Dot Journalism
Try it out now!
  • Text in to receive your ipsh! magazine cover!
  • Create a new text message
  • The to field should be the shortcode 65579
  • The keyword (message body) is COVER (for
    treo/blackberry use cover1)
  • Press send youre done!

ipsh! overview
  • ipsh! produces more mobile marketing campaigns
    than any other US-based firm (over 400 campaigns
    since June 2001)
  • ipsh! patent-pending PRISM technology works
    seamlessly across all carrier and handsets
    globally allowing brands maximum access to their
    consumer base
  • ipsh! prides itself on the ipsh! bear hug,
    providing full-service, creative and strategic
    mobile solutions as well as implementation,
    project management, reporting.. instead of just
    another technology license
  • ipsh! is known for flawless execution because of
    our team of expert project managers and IT staff.
    Brands work with ipsh! for our extraordinary
    creativity, our suite of turn-key products and
    our experience
  • Award-winning ipsh! won MediaWeeks 2004 Best
    Non Traditional Advertising Award, MIXX 2005, and
    nominated as a finalist for ADTECH/05

ipsh! Messenger the ipsh!
  • Web-based, real-time messaging platform gives the
    power of mobile marketing at your fingertips.
    Interact with your target audience through one
    integrated platform via text messaging, WAP Push
    (delivery of multimedia content), mCoupons, polls
    and quizzes.

ipsh! Messenger
  • Comprehensive, real-time reporting to monitor
    tweak your campaign.
  • Dynamic keyword control to modify shortcode
    campaigns on the fly.
  • Future versions allow users to upload a JPEG or
    MPEG and convert automatically for mobile

ipsh! Clients (Partial List)
Presented by Nihal Mehta CEO,
co-Founder 415-355-9313 / San Francisco nihal_at_ipsh
(No Transcript)