Web Tools A Business Perspective

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• Web ToolsA Business Perspective
• Tim Bornholtz

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• Use the web in your business
• ???
• Profit

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Profitability

• Reduce expenses
• More efficient
• Reduce variable expenses
• Increase revenue

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Web 2.0
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RSS Feeds

• Simple XML format
• Frequently updated

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Google Reader

• http//google.com/reader

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Shared Calendars
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Your customers dont care about your website
But they do care about your data
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Blogs

• Virtually free to start
• Encourage two way communication
• Be sure to separate your personal life from your
  work life
• Chances are, if you work in a large organization
  there is already at least one blog about your
  company. It may as well deliver a positive
  message

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Youtube

• Do you have existing videos that can be posted
• Keep videos short
• Youtube handles all of the technology for you.
  No need to open firewalls or install additional
  servers

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Contacting Users

• Online North American teens love instant
  messaging (IM). That's hardly a surprise 76 of
  online North American youth between 12 and 17 use
  IM, more than the 66 that has their own cell
  phone. http//www.forrester.com/Research/Document
  /Excerpt/0,7211,45583,00.html

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• Dont abandon current marketing strategies
• But using these tools cost very little and can
  have great rewards
• Track startup costs and time
• Track ongoing costs and time

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Questions

• Tim Bornholtz
• tim_at_bornholtz.com
• http//www.bornholtz.com
• [phone]