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The Echo Boom/Millennials

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Common experiences shape each generation's attitudes, values & behavior (Ex. ... Gordon, Radio, Wheaties, Tarzan, Jukeboxes, Blondie, The Lone Ranger, McCarthy ... – PowerPoint PPT presentation

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Title: The Echo Boom/Millennials


1
The Echo Boom/Millennials
  • Much is expected of the children born between
    1982 and 2000, an 80 million in number cohort
    variously called

Echo Boom
Generation Y
Net Generation
Millennials
2
Generations
Each generation is shaped by the events and
culture into which it is born
Each generation approaches life stages in
different ways
  • Each generation is not a linear extension of the
    one before

3
Overview of the Generations
  • Common experiences shape each generations
    attitudes, values behavior (Ex. social,
    economic and political events)
  • Generational characteristics help us recognize
    the different perspectives and priorities of each
    generation
  • Generational differences have implications in the
    workplace, classroom, and social settings

4
Living Generation Comparison
  • G.I. (born 1900-1924) Loyal
  • Silent (1925-1942) Traditional
  • Baby Boomers (born 1943-1960) Optimistic
  • Generation X-ers (born 1961-1981) Skeptical
  • Millennials (born 1982- ) Realistic

Today there could be as many as
four distinct generations in one
classroom or seated across
from one another at a conference table
From When Generations Collide by Lynne C.
Lancaster and David Stillman
5
Silent-Traditionalists (born 1925-1942)
  • Other Names Matures, The Swing
    Generation, Veterans
  • Common event Bombing of Pearl Harbor
  • Traits
  • Grew up in do-without era
  • Dedication, sacrifice, savers
  • Duty, honor, country
  • Respect authority comfortable with hierarchy
  • Like details uncomfortable with ambiguity and
    change
  • Age Seniority

6
Silent-Traditionalists
Important Events Lindbergh Completes First
Transatlantic Flight Stock Market
Crash Depression The New Deal Social
Security Pearl Harbor FDR Dies Korean War
Core Values Dedication Hard Work Conformity Law
and Order Patience Delayed Reward Duty Before
Pleasure Adherence to Rules Honor Veterans
Cultural Memorabilia
Kewpie Dolls, Mickey Mouse, Flash Gordon, Radio,
Wheaties, Tarzan, Jukeboxes, Blondie, The Lone
Ranger, McCarthy
7
Post Depression FDR Social Security World War
II First Computer Pearl Harbor Korean War The
American Dream
8
Baby Boomers (born 1943-1960/63) Optimistic
  • Common event President Kennedys Assassination
  • Traits
  • Grew up in one of the healthiest economies
  • Optimistic
  • Workaholics created the 60-hour workweek
  • Defined by their job
  • Consumers success is largely visible
  • Love-hate relationship with management
    likely to challenge
    authority but want leadership positions

9
The Baby Boomers 19431960/63
Important Events Rosa Parks First Nuclear Power
Plant The Civil Rights Act Cuban Missile
Crisis John Glen Martin Luther King Leads March
on Washington, D.C. President John Kennedy
assassinated National Organization for Women
Founded Martin Luther King and Robert F. Kennedy
assassinated
Core Values Optimism Team Orientation Personal
Gratification Health and Wellness Personal
Growth Youth Work Involvement
Cultural Memorabilia
The Ed Sullivan Show, Fallout Shelters, Poodle
Skirts and Pop Beads, Slinkies, TV Dinners, Hula
Hoops,The Peace Sign, Laugh In
10
Civil Rights JFK Cuban Missile Crisis Vietnam Xero
x Copier Moon Landing Woodstock Womens Lib.
11
The Baby Boomers
12
Generation X (born 1961-1981) Skeptical
  • Common event The Challenger Explosion
  • Traits
  • Grew up when national institutions came under
    question. Ex inflation,
    oil shortage, Watergate
  • Layoffs end of lifelong employment for their
    parents
  • No common heroes
  • Wary of commitment, professionally and personally
  • Cynical pessimistic
  • Comfortable with change
  • Self-reliant fend for themselves, they were the
    latch-key children

13
The Gen Xers 19611981
Core Values Dedication Hard Work Conformity Law
and Order Patience Delayed reward Duty before
pleasure Adherence to rules Honor
Important Events Womens Liberation
Protests Watergate Scandal Energy Crisis
begins Tandy and Apple market PCs Mass Suicide in
Jonestown Three Mile Island US Corporations begin
Massive Layoffs Iran Hostage Crisis John Lennon
shot and killed Ronald Reagan inaugurated Challeng
er disaster Exxon Valdez Oil Tanker Spill
Cultural Memorabilia
The Brady Bunch, Pet Rocks, Platform Shoes,
The Simpsons, Dynasty, ET, Cabbage Patch Dolls
14
Energy Crisis Watergate First PCs Corporate
Layoffs John Lennons Murder The Challenger
Disaster Exxon Valdez Fall of The Berlin Wall Aids
15
(No Transcript)
16
Generational Comparison
Traditionalists (born 1925 -1942) Loyal Baby
Boomers (born 1943-1960) Optimistic Generation
X-ers (born 1961-1981) Skeptical Millennials
(born 1982- ) Realistic
From When Generations Collide by Lynne C.
Lancaster and David Stillman
17
View on Career Goals
  • Traditionalists

Build a Legacy
Build a Stellar Career
Baby Boomers
Gen Xers
Build a Portable Career
Millennials
Build Parallel Careers
From When Generations Collide by Lynne C.
Lancaster and David Stillman
18
View on Rewards
  • Traditionalists

The satisfaction of a job well done
Baby Boomers
Money, title, recognition, the corner office
Gen Xers
Freedom is the ultimate reward
Millennials
Work that has meaning for me
From When Generations Collide by Lynne C.
Lancaster and David Stillman
19
View on Life Balance
  • Traditionalists

Support me in shifting the balance
Help me balance everyone else and find meaning
myself
Baby Boomers
Gen Xers
Give me balance now, not when Im sixty-five
Millennials
Work isnt everything I need flexibility so I
can balance all my activities
From When Generations Collide by Lynne C.
Lancaster and David Stillman
20
View on Job Changing
  • Traditionalists

Job changing carries a stigma
Baby Boomers
Job changing puts you behind
Gen Xers
Job changing is necessary
Job changing is part of my daily routine
Millennials
From When Generations Collide by Lynne C.
Lancaster and David Stillman
21
View on Feedback
  • Traditionalists No news is good news
  • Baby Boomers Feedback once a year, but with lots
    of documentation
  • Gen Xers Sorry to interrupt, but how am I
    doing?
  • Millennials Feedback whenever I want it at the
    push of a button

From When Generations Collide by Lynne C.
Lancaster and David Stillman
22
View on Training Development
  • Traditionalists I learned the hard way you can
    too!
  • Baby Boomers Train em too much and theyll
    leave.
  • Gen Xers The more they learn, the more
    they stay.
  • Millennials Continuous learning is a way of
    life.

From When Generations Collide by Lynne C.
Lancaster and David Stillman
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