A Bottom-up Approach in Residential Lighting Strategy in Latvia. Lessons Learned.

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A Bottom-up Approach in Residential Lighting
Strategy in Latvia. Lessons Learned.

• Dr. Dagnija Blumberga
• Riga Technical University
• Dr. Andra Blumberga,
• Dr. Ivars Veidenbergs
• Ekodoma, Ltd

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Latvia is one of the Baltic States
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ELI activities in Latvia
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Content

• 1. ELI programme in Latvia. Introduction
• 2. Results of Market Study
• 3. Analysis of Pilot project Strategy
• Methodology
• Application
• Follow up activities.
• 4. Conclusions

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ELI programme in Latvia

• Introduction of residential sector with CFLs
• Efficient lighting standards and norms
• Public education programme
• Efficient streetlighting pilot projects
• Creating lighting ESCOs in Latvia

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Residential sector. Market study. Results

• Telephone interviews 1010
• Respondents identificated
• Incadescent bulbs 98,2
• CFLs 21,9
• Halogen lamps 17,8
• Information sources about CFLs
• Media 30,4
• Friends 15
• Market study interview 33,3

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Activities in residential sector
Step 1. Pilot project in three municipalities to
test approach Step2. Follow up activity in 5
municipalities Step 3. Prove ideas for large city
(Liepaja) Step 4.Implement CFL campaign in Riga
(planned)
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Analysis of Pilot Project Strategy. Methodology
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Bottom up/Demand side

• 1 2 municipalities decided to participate in
  CFL campaign
• Information campaign with participation of
  municipalities
• Team work on packages of documents
• Municipalities provided loans to inhabitants
• Sales activities

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Bottom up activitiesDemand side and Supply side
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Bottom up/Supply side

• Best practice approach from manufacturers side
• Decrease of CFLs prices (more than 100)
• Garranties for qualulity
• Public information
• Involvement of schools
• Light days
• Personal contacts with inhabitants and leaflets

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Top down/Supply Side
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Top down/Demand Side
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Top down / Demand Side

• National Energy Programme 1997
• Latvian Environmental Pollution Low, 2000
• Energy Efficiency Strategy 2000
• Third National Report on Climate Change 2001
• Regulation of CM. Energy use labeling. 2001.

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Follow up activities

• Factors influenced diffusion of environmental
  innovations
• Quality of innovation
• Organization of demo-project
• Organization of info-transfer
• Influence of governmental policy

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Follow up activities. Role of Change Agency

• Experience in cooperation with municipalities
• Knowledge in promotion of innovative technologies
• Experience in evaluation of best practices
• Opinion leaders

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Conclusions

• The chances of success are greatly enhanced by a
  municipal bottom-up or grassroots approach,
  which combines municipal interest in assisting
  the citizens with the ELI goal to increase CFL
  sales. Every second household purchased one CFL
  in Broceni.
• Pilot project has to be supplemented with
  activities of change agency after demo-project to
  support innovative ideas.Follow up activities are
  very important.

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Conclusions

• Communication strategy and messages conveyed
  reached its audience and showed that it is a
  successful method for small municipalities.
  Grassroots approach for innovative ideas is
  successful in small municipalities.
• However, it also revealed that the grassroots
  approach cannot be used directly in big cities
  and should, therefore, be modified. Different
  strategy was used in Liepaja (90 thous.
  inhabitants) in December 2001.

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