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CONSUMER HEALTH

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Circle the 2 that most often affect your decisions to purchase that product. ... PHYSICIAN: A medical professional who provides the first line of health care. ... – PowerPoint PPT presentation

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Title: CONSUMER HEALTH


1
CONSUMER HEALTH
  • COACH JACOBS

YOU MAY WANT TO TAKE EXTRA NOTES!
2
CONSUMERISM
  • List 5 influences on your choice of products or
    services. Circle the 2 that most often affect
    your decisions to purchase that product.

3
HEALTH CARE PROVIDERS
  • Professionals trained in the health field.

4
CONSUMER
  • Anyone who buys goods and services.

5
HEALTH CONSUMER
  • Anyone who purchases or uses health products or
    services.

6
INFLUENCES ON YOUR DECISIONS
  • Habit
  • Personal Taste
  • Opinions of family/friends
  • Cost
  • Need
  • Media

7
MEDIA
  • The various methods of communicating information.
  • Examples Television, radio, newspapers,
    magazines, and the internet.

8
ADVERTISING
  • A written or spoken media message designed to
    interest consumers in purchasing a product or
    service.

9
ADVERTISING TECHNIQUES
  • Nostalgia
  • Bandwagon
  • Transfer/
  • fantasy
  • Humor
  • Sense Appeal
  • Statistical
  • Testimonial
  • Card stacking
  • Public Good
  • Free Gifts
  • Good Times
  • Great Outdoors

10
NOSTALGIA
  • Plain folks, back-to-nature, just the way grandma
    used to make it back in the good old days.
  • Example At Chadwick Hospital, we treat our
    patients the way they treated patients back in
    the good old days.

11
BANDWAGON
  • Everyone who is anyone is buying this product.
    Dont be the only one without it. Dont be left
    out!
  • Example Were the BEST deal in town! Dont be
    left out! BUY NOW!

12
TRANSFER/FANTASY
  • Superheroes, white knights, green giants, super
    athletes, beautiful people, rich people are
    featured.
  • Advertisers hope that the consumer will tend to
    transfer these qualities to the products and
    themselves and purchase the item.
  • Example Men. To meet the woman of your
    dreamsuse fresh mint toothpaste.

13
HUMOR
  • People tend to remember an ad if it makes them
    laugh and may purchase the product because of the
    positive association with it.
  • Example Is your golf game getting you down? Call
    action Golf Center!

14
SENSE APPEAL
  • Sound or pictures that appeal to the senses are
    featured.
  • Example Enjoy a cool, refreshing glass of party
    time lemonade today!

15
STATISTICS
  • People tend to be impressed with facts and
    statistics even if they have little or no
    meaning.
  • Example 3 out 0f 4 doctors in 7 out of 10
    hospitals recommend that 87 of their patients
    who suffer from the 1 leading ailment read the
    magazine that offers over 43 million ideas for
    16.3 of

16
TESTIMONIAL
  • Important or well-known people testify that they
    use the product and so should you.
  • Example I always recommend that my friends use
    PAIN AWAY. Its what I use for tension
    headachesShouldnt you?

17
CARDSTACKING
  • Advertisers give a one sided view of their
    product, leaving out the bad or negative aspects
    and concentrating only on the good.

18
PUBLIC GOOD
  • Ads claim their product is in he best interest of
    the consumer, society, or the world or they
    associate it with good things such as freedom,
    recycling , saving the rainforests, baby seals,
    etc.
  • Example WE use it, shouldnt you?

19
FREE GIFTS
  • Redeemable coupons for merchandise
  • Hidden Message Its too good a deal to pass up.

20
GREAT OUTDOORS
  • Scenes of nature.
  • Hidden Message If its associated with nature,
    it must be healthy.

21
GOOD TIMES
  • People smiling and laughing.
  • Hidden Message The product will add fun to your
    life.

22
COMPARISON SHOPPING
  • A method of judging the benefits of different
    products by comparing several factors such as
    quality, features, warranty, safety,
    recommendations, and cost.

23
WARRANTY
  • A companys or stores written agreement to
    repair a product or refund your money should the
    product not function properly.
  • ALWAYS read the warranty/fine print.

24
UNDERWRITERS LABORATORY
  • UL
  • Is a product-safety testing and certification
    organization.
  • The UL logo is on electrical appliances, fire
    extinguishers and other products.
  • The logo indicates the product has passed strict
    safety standards.

25
SNELL AND ANSI
  • SNELL is a nonprofit foundation
  • ANSI (American National Standards Institute
  • Both monitor safety standards for helmets and
    other protective equipment.

26
YOUR CONSUMER RIGHTS
  1. The right to safety.
  2. The right to choose.
  3. The right to be informed.
  4. The right to be heard.
  5. The right to have problems corrected.
  6. The right to consumer education.

27
PHYSICIANS
  • A doctor.
  • Traditionally been the backbone of American
    Health Care.
  • PRIMARY CARE PHYSICIAN A medical professional
    who provides the first line of health care.
  • SPECIALIST A physician who has received
    additional training in a particular area of
    medicine.

28
12 HEALTH CARE SPECIALISTS
  1. Allergist allergies.
  2. Dermatologistsskin problems.
  3. Gynecologist female reproductive system.
  4. Internist internal, non-surgical diseases.
  5. Neurologist nervous system disorders (stroke).
  6. Oncologist cancer

29
SPECIALISTS cont.
  1. Ophthalmologist eye disease.
  2. Orthopedist skeletal deformities or injuries.
  3. Pediatrician primary care for children.
  4. Psychiatrist mental health.
  5. Rheumatologist pain and stiffness in muscles and
    joints.
  6. Urologist urinary problems.

30
CLINICAL PSYCHOLGIST
  • Treat emotional or behavioral disorders.

31
HEALTH CARE FACILITY
  • Any place staffed by health care professionals
    and equipped for delivery of health services.

32
OUTPATIENT SURGICAL FACILITY
  • Place where surgery is performed on patients who
    are released the same day.

33
LONG TERM HEALTH CARE FACILITIES
  • Provide care for patients over an extended period
    of time.
  • Persons recovering from serious accidents or
    crippling diseases.
  • Relearn basic living skills.
  • Physical therapy.
  • Nursing homes provide care for medical and
    non-medical needs (usually over 65).

34
ALLIED MEDICAL PROFESSIONALS
  1. Dental hygienist cleaning and polishing teeth.
  2. Dietitian Nutritional counseling planning and
    specialized menus.
  3. Emergency Medical Technician (EMT) emergency
    treatment.
  4. Laboratory Technician lab tests, such as urine
    or blood workup.

35
MORE ALLIED MEDICAL
  • 5. Nurses aide making beds, feeding and bathing
    patients.
  • 6. Occupational Therapist training persons with
    disabilities for daily activities and jobs.
  • 7. Optometrist Testing vision for eyes.
  • 8. Pharmacist Dispensing medicines.
  • 9. Athletic Trainer, Certified (ATC) Prevention
    and Primary care and rehabilitation of athletes.

36
MORE ALLIED HEALTH
  • 10. Physical Therapist physical rehabilitation
    after injury, accidents, etc.
  • 11. Radiology technician X rays, mri, ct scan.
  • 12. Social Worker counseling people with health
    problems.
  • 13. Speech Therapist helping people overcome
    speech problems.

37
TRENDS IN HEALTH CARE
  • Birthing Centers
  • Drug Treatment Centers
  • Continuing care and assisted living facilities
  • Hospices
  • Telemedicine

38
HEALTH INSURANCE
  • A plan to cover part or most costs of expenses
    and care associated with medical treatment.
  • Insured person pays a periodic premium or fee.
  • Insurance companies usually pay 80.

39
MEDICARE
  • A health insurance program that is available to
    people who are 65 years of age or older and to
    people who receive social security disability
    benefits.
  • Are also eligible to receive MEDICAID.

40
MEDICAID
  • An assistance program of medical aid for people
    of all ages who are unable to afford medical care.

41
HEALTH MAINTENANCE ORGANIZATION
  • HMOs.
  • Most common type of managed care.
  • A group of physicians of different specialties
    who work together to provide medical services to
    members.
  • Usually pay a small co-payment.

42
PREFERRED PROVIDER ORGANIZATION
  • PPO
  • A type of health insurance in which medical
    providers agree to charge less to members of the
    plan.
  • The patient can choose to see a physician outside
    the plan but at a higher cost.

43
NURSES
  • Responsibilities vary.
  • Licensed practical nurses (LPNs) assist
    physicians and provide direct care.
  • Registered Nurses (RNs) take more
    responsibilities for patients.
  • Nurse Practitioner Have advanced training that
    enables them to work independently.

44
WHEN CHOOSING A HEALTH PLAN
  • Cost.
  • Special needs.
  • Eligibility.

45
GUIDELINES FOR CHOOSING A HEALTH CARE PROVIDER
  • Ask friends or relatives outside your immediate
    family for recommendations.
  • Ask other health care professionals for a
    referral.
  • Call your local medical society.
  • Ask a local librarian or consumer protection
    agency.
  • Check the American Medical Directory.

46
MALPRACTICE
  • Failure by a health professional to meet accepted
    standards.

47
GOOD PATIENT SKILLS
  • Aware of ones own medical history (complete and
    comprehensive information about immunizations and
    any health problems to date).
  • Is prepared when visiting a doctor.
  • Asks questions of the doctor when necessary.
  • Follows up on a visit as needed.

48
THREE MINUTE PAUSE
  • Write down 2 things you learned that is not in
    your notes!

49
MEDICINES
  • Are always prescribed by doctor.
  • Follow doctors instructions on taking medicine.
  • Know why you are taking the medicine.
  • GENERIC brand A less expensive version of a
    medicine that may be substituted for a brand name
    medication.
  • BUFFERS added ingredients to help person
    tolerate medicine better.

50
OVER THE COUNTER MEDICINES
  • Medicines that can be bought without a doctors
    prescription.
  • Read labels carefully.
  • Know how the medicine is supposed to be used.

51
MEDICAL FRAUD
  • Illegal to make false claims, promising that a
    medicine or medical treatment can do something
    that it cannot.

52
QUACKERY
  • QUACKS
  • A type of medical fraud that plays on human
    emotion, weakness, and fear.
  • Used to extract money from people who want fast
    cures or relief from pain.
  • Appeal to consumers emotions by using
    advertising techniques.

53
COMMON FRAUDENT HEALTH PRODUCTS AND REMEDIES
  • Anti-aging.
  • Anti-balding.
  • Anti-wrinkling.
  • Quick weight loss formulas.


54
Lesson 15.2 Evaluating Health Clubs, Equipment,
Media, and Internet Materials
  • Question
  • How can you evaluate
  • information on the Internet?

55
Lesson 15.2 Evaluating Health Clubs, Equipment,
Media, and Internet Materials
  • Answer
  • Evaluating information on the Internet is
    difficult to do.
  • Check the credentials of the site.
  • Cross-check the information with Internet sites
    and sources you (or your teachers) know to be
    reputable.

56
COMMUNITY HEALTH
  • May include an entire city, a state, a nation or
    the entire world.

57
HELP FOR CONSUMER PROBLEMS
  • Licensing Boards American Medical Association
    (AMA) licenses physicians and provides peer
    review when problems arise.

58
PRIVATE CONSUMER GROUPS
  • Made up of individual consumer members who join
    together to support consumer interests.
  • ADVOCATES someone who speaks out for another
    person or a cause.

59
GOVERNMENT SERVICES
  • Federal government has established a number of
    specialized agencies that deal with health
    related products and services.
  • Refer to page 65 in
  • your health book
  • for more info!

60
PUBLIC HEALTH AT THE NATIONAL LEVEL
  • The National Institutes of Health (NIH) conducts
    medical research of all kinds.
  • The Centers for Disease Control and Prevention
    (CDC) Conducts research and collect data that
    help control the spread of disease.
  • EPIDEMIOLOGY the scientific study of epidemics
    or the sudden spread of disease among many people.

61
NATIONAL LEVEL cont.
  1. The Agency for Health Care Policy and Research
    Sets policies to improve health care.
  2. The Health Resources and Services Administration
    Provides health resources for those in need such
    as AIDS.
  3. The Agency for Toxic Substances and Disease
    Registry Investigates hazardous materials and
    their effects on humans.
  4. The Substance Abuse and Mental Health Service
    Administration Serves people on drugs and with
    mental/emotional problems.

62
INTERNATIONAL HEALTH AGENCIES
  • World Health Organizations
  • Peace Corps,
  • International Red Cross
  • FAMINE A widespread shortage of food.

63
CONSUMER AFFAIRS BUREAUS
  • Better Business Bureau (BBB) Provides general
    information on products, services, reliability
    reports, and background information on local
    businesses and organizations.

64
MEDIA ACTION PROGRAMS
  • Newspapers, Radio stations, and television
    stations offer action groups or phone-in
    services for consumers who need help.

65
THREE MINUTE PAUSE
66
  • 1. Reliable health information should be based
    solely on
  • Scientific research and information
  • Opinion
  • Testimonials
  • Medical research.
  • 2. Ads are often created especially to influence
    ___________ because companies know that they
    spend lots of money on products and services.
  • teens
  • elderly
  • infants
  • women.
  • 3. One way to avoid being manipulated by
    advertisers is
  • to recognize the purpose of advertising is to
    influence purchases
  • to purchase a product no matter how you are
    influenced
  • to purchase a product based on popularity
  • to wear a brand because celebrities wear the same
    brand.
  • 4. Questions to evaluate ads include
  • What is being advertised?
  • Why was this particular media selected?

67
REFERENCES
  • GLENCOE HEALTH
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