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Ericsson Australia Pty Ltd

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Title: Ericsson Australia Pty Ltd


1
  • Ericsson Australia Pty Ltd
  • Attracting Retaining Youth in the ITT industry
  • VETNETwork 2000 Biennial Conference

2
I.T. touches all of us whether at work or play
3
IT touches all industries
  • Medical E-Health, New Drugs
  • Banking ATMs, Phone banking, E-trading
  • Transport E-ticketing, E-Booking
  • Media Web press, Cable TV
  • Film Special effects, distribution
  • Sport E-tickets, Promotions
  • Automotive Design, Distribution
  • Police DNA testing
  • Legal Access to information
  • Accounting Systems and applications
  • Photography Digital cameras, PC printer
  • Rental cars Automatic receipt and payment

4
Ericsson Global
  • Lars Magnus Ericsson 1876
  • World leader in telecommunications and leading
    the way in data communications
  • 140 countries gt100,000 employees
  • 4 regions (Europe (incl Africa Middle East),
    North America, Latin America Asia
  • 3 customer segments - Network Operators Service
    Providers, Enterprises Consumers
  • 22,000 RD Engineers in 25 countries

5
Ericsson Australia
  • Ericsson Australia gt2,000 employees
  • Head office - Melbourne
  • Revenue of gtAUD1 billion p.a.
  • 500 RD engineers in Australia
  • Invest more in RD (in the ITT industry) than
    any other private company in Australia
  • www.ericsson.com.au

6
Market forecasts
  • Number of mobile subscribers will almost double
    over the next 2 years. From approx 600 million
    today to 1 billion in 2002
  • In 2002 it will be more common to use a mobile
    phone than a fixed-line phone
  • In 2003 the mobile internet will overtake the
    fixed internet
  • Interesting fact - 600 million mobile users since
    the 1980s. By comparison, in roughly the same
    length of time, public TV grew to only 50 million
    viewers.

7
Some facts about our workplace
  • Average age 35
  • 3,500 on international assignments
  • 43 have a university degree/s
  • 1 out of 7 managers are female - global programs
    in place to stimulate recruitment to top positions

8
ITT Skills Shortages
  • ITT Skills Task Force established May 1999
  • 70 member companies
  • Ericsson Director is a Member of the Board
  • Ericsson is a very active member of the task force

9
ITT Skills Survey
  • Conducted May 1999
  • 360,000 people primarily engaged in ITT activity
    in Australia
  • 30,000 vacancies
  • 89,000 by 2002
  • 180,000 by 2004
  • USA - 350,000 - est 1.3 million by 2006 (US unis
    are only churning out around 40,000 graduates
    annually)

10
Recruiting offshore
  • 44 of the Australian employer are being forced
    to hire I.T. resources from overseas
  • Anderson Consulting reports that almost a fifth
    of its 1600 staff - 70 of whom work in I.T. -
    from overseas
  • Business leaders have called on the federal
    Government to relax immigration laws

Source The Australian 01.11.00
11
Companies that have recruited I.T. staff from
overseas
56.2
45.7
35.5
31.7
32.1
22.4
Source The Australian 01.11.00
12
Skills in Greatest Demand
  • Client/server applications
  • Internet and Multimedia
  • Database management services
  • System software and support
  • Process/systems management/consulting
  • Office/E-mail/Groupware
  • Networking
  • LAN administration

13
Three Fastest Growing Areas of ITT Activity
  • Internet services and support - 178 growth
  • Multimedia content development - 171 growth
  • Services consulting - 131 growth

14
Three-pronged approach
  • Improved industry skills forecasting
  • Better matching of industry needs with education
    suppliers
  • Improved careers awareness campaigns
  • ITT Skills Task Force will launch an 8M program
    shortly - fast flexible training schemes and
    promote the profession to shed its geek image

15
Global Skills Shortages
  • European Union - 500,000 (estimate to escalate to
    1.6 million by 2002
  • Germany - gt50,000
  • U.K. requires 30,000, but only 10,000 graduates
    leave U.K. universities annually
  • Canada - 20,000 software engineering
  • Singapore - 35,000
  • India - losing resources overseas
  • earn US6K in India US50K in U.S.

Source tele.com Oct 2000
16
Ericssons biggest global challenges
  • Strategies in place to attract retain best
    talent
  • We need the right level of technical competence
    across 140 countries
  • 7 Regional Education Centres around the world

17
Our Learning Culture
  • People responsible for their own employability
  • Access to information/knowledge anywhere,anytime
  • Intranet
  • Computer Based Learning

18
The changing work environment
  • 9-5 in the office is a thing of the past
  • mobile office/telecommuting/virtual teams
  • rotating through companies will be the norm
  • contracting is more common and attractive
    particularly to I.T. resources

19
Traditional Workforce
  • Core workforce of permanent employees
  • External workforce of temporary staff and
    consultants

20
Our flexible workforce
  • Core workforce of permanent employees
  • Inside Partners
  • External workforce of temporary staff and
    consultants

21
ITT ALTERNATIVE RECRUITMENT STRATEGIES
Co-op Placements Vacation Work
Vacation Work
Year 7-10
UNIVERSITY Curriculum Boards Scholarships Career
Advisors
Yr 11
Yr 12
Industry Awareness Program (IAP) Create awareness
/ interest in ITT (Ericsson HP)
Diverse range of schools. Pilot 6 Incl.students
parents, I.T. teachers Career
Advisors Encourage females to study IT Eng.
CERT III IN I.T. 18 students - 2000 50 students -
3 states - 2001
ITT INDUSTRY
TAFE Scholarships Course Content Careers Advisors
  • Year 10 Work Experience
  • Structured Workplace Learning through our
    partnership with the
  • Australian Student Traineeship Foundation (ASTF)
  • Science in Schools Mentoring Program
  • Young Achievement Australia - major Victorian
    sponsor
  • Becoming a major sponsor within the university
    TAFE sectors

New Apprenticeships
99343
22
What does our program look like?
  • Recruiting graduates for more than 25 years
  • Structured program in place since 1990
  • Recruit between 70-100 graduates p.a.
  • Technical Stream
  • Corporate Stream
  • Transition Program
  • Mentoring Program
  • Buddy System
  • Regular forums and group meetings

23
What does our program look like?
  • Extensive training development
  • Working with our customers
  • Global career opportunities
  • Travel opportunities
  • Performance Management System
  • Nice to do
  • Christmas birthday cards prior to commencement
  • Birthday cakes at meetings

24
Example of a Corporate Graduate Rotation
(Business degree)
  • Assist. Business Development Manager
  • Market Analysis for mobile multimedia
    opportunities
  • Preparation of presentations to internal
    external parties
  • Contribute to business cases, pricing models
    commercial proposals
  • Sales support

25
Example of a Technical Graduate
Placement(software engineer)
  • Works in Research Development
  • 3G technology - third generation mobile
    technology - linking your mobile phone to the
    internet
  • Promotional Engineering Competence System (PECS)
  • Recruited as a Trainee Graduate Engineer and can
    be promoted through the 5 levels - up to
    Principal Engineer

26
We dont lose graduates
  • We choose our graduates very carefully and invest
    in them heavily
  • Approx 90 Corporate Stream
  • Approx 85 Technical Stream

27
Why are we considered Worlds Best Practice?
  • Because our programe is well structured
  • High retention rates
  • We listen to our graduates
  • Seek graduate feedback at least twice a year
  • Implement suggested changes made by our graduates
  • Involve them in marketing our organisation
  • Involve them in the recruitment process

28
In conclusion
  • Vital for education and industry to form a
    partnership to address the future
  • Companies need to look at alternative recruitment
    strategies
  • Thank you for your time and interest
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