Circuits Proposal

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usta.com
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• National governing body for tennis in America
• Mission To promote and develop the growth of
  tennis
• Develops tennis programs/events on all levels --
  from local community programs to professional
  events
• Owns and operates US Open Tennis Championships
• Launched the US Open Series in 2004, a 6-week
• summer tennis season linking 10 hardcourt
• tournaments to the US Open
• Selects players to participate in Davis Cup, Fed
  Cup Olympic and Paralympic competitions
• Over 675,000 USTA members and thousands of
  volunteers nationwide

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The Pro Circuit is a critical component of the
USTA organization
US Open
US Open Series
Community Programs/Initiatives
Tour Events, Fed Cup, Davis Cup
Junior Competition
High Performance
Pro Circuit
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USTA Pro Circuit

• Over 90 Circuit Events across the country every
  year
• Circuit started over 25 years ago
• The most comprehensive national pro tour in the
  world
• Over 2,000 tournament players each year
• Professional tournament competition for
• Pros beginning their careers
• Pros who previously have broken into major tour
• ranks and are looking to return to the top
• Top-ranked junior players
• Owned nationally by the USTA and executed
• locally by tournament staff

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USTA Professional Tennis
USTA Tournament Structure
US Open
US Open Series
Challenger Events
Pro Circuit
Entry-Level Pro Events
Junior Championships
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Entry-Level Pro Events

• The Mens Futures Events, currently with prize
  money of 10,000 to 15,000
• 29 total mens Futures Events played in markets
  year-round across the country
• Players earn ATP and WTA world ranking points
• International field of players representing over
• 100 countries

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Entry-Level Pro Events

• The Womens entry-level events, currently with
  prize money of 10,000 to 25,000
• 20 total womens entry-level events played in
  markets year-round across the country
• Players earn ATP and WTA world ranking points
• International field of players representing over
• 100 countries

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The Challenger Events

• The premium-level events, currently with prize
  money of 50,000 to 75,000
• 45 total mens and womens Challenger Events
  played in markets year-round across the country
• Players earn ATP and WTA world ranking points
• International field of players representing over
• 100 countries

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USTA Pro Circuit
Each year players from the USTA Pro Circuit rise
to a level of prominence on the major mens
and womens tours

• Pro Circuit Alumni
• Men Women
• Andre Agassi Lindsay Davenport
• James Blake Daniela Hantuchova
• Michael Chang Ashley Harkleroad
• Taylor Dent Justine Henin-Hardenne
• Mardy Fish Anna Kournikova
• Jan-Michael Gambill Amelie Mauresmo
• Gaston Gaudio Anastasia Myskina
• Robby Ginepri Mary Pierce
• Tim Henman Lisa Raymond
• Lleyton Hewitt Chanda Rubin
• Thomas Johansson Maria Sharapova
• Todd Martin Meghann Shaughnessy
• Patrick Rafter Alexandra Stevenson
• Andy Roddick
• Greg Rusedski

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Entry-Level Pro Events
Markets
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The Challenger Events
Markets
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Baton Rouge Pro Tennis Classic

• The Baton Rouge Pro Tennis Classic is promoted by
  the American Cancer Society in Baton Rouge.
• Tournament Promoter is the American Cancer
  Society and the Tournament Director is Kay
  Willson. The tournament will enter its third
  year this fall.
• The tournament operates with volunteer leadership
  committee of about 20 people with another 25-30
  general volunteers and player host homes.
• All proceeds benefit the American Cancer Society
  College Scholarship and Cancer Resource Network
  programs.

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Baton Rouge Pro Tennis Classic

• The American Cancer Society is pleased to invite
  you to join our team as a sponsor or volunteer of
  the Baton Rouge Pro Tennis Classic and become a
  long-term partner in the USTAs efforts to
  promote and develop the growth of American
  tennis.
• The Baton Rouge Pro Tennis Classic is part of
  the fabric of the local community, delivering the
  excitement and intensity of professional
  tennisup close and personal.
• Baton Rouge Pro Tennis Classic
• October 20-28, 2007
• Paula G. Manship YMCA Lamar Tennis Center

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Partnership Benefits

• Opportunity to be a sponsor of an exciting
  professional sports event
• Become a partner in the USTAs effort to develop
  future American tennis champions
• Partnership with a premier and respected national
  sports organization
• Provides consumer, trade and philanthropic
  extensions
• Program structured for community grassroots-based
  marketing, promotional opportunities and
  corporate entertainment

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Partnership Benefits

• Advertising and Marketing materials provided by
  USTA National Office
• Press Aide paid by the USTA
• Community Involvement Grant opportunities
• Potential tie-ins with USTA Section Community
  outreach programs
• Tremendous exposure to our Title and Presenting
  sponsors through the tournaments marketing and
  advertising partnership agreements.

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Sponsorship Benefits

• Promotional Rights
• Title and Presenting Sponsors receive promotional
  exposure valued in excess of 25,000 through a
  comprehensive public service and advertising
  campaign.
• Inclusion in all PSAs airing on Cox
  Communications Cable channels.
• Inclusion in all outdoor advertising through
  Lamar Advertising.
• Appearances on radio and television talk shows
  promoting the event
• Exclusive right to name the tournament (Title
  sponsor only)

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Sponsorship Benefits

• Designation
• Sponsors also received VIP Passes to all matches
  and event activities like the Pro-Am, Players
  Party, Kids Day, VIP Tent and the opportunity to
  be interviewed during the broadcast of the
  singles finals.
• Logo banners prominently displayed on the Feature
  Court. Full page ad in event program and
  participation in the awards ceremonies!
• Exclusivity
• Title and Presenting sponsors are given segment
  exclusivity.

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Sponsorship Benefits

• Web Page
• www.procircuit.usta.com and www.futuresclassicof
  BR.com
• The Web page will provide daily coverage of the
  event, results, schedules, leader board, draws,
  event fact sheets and Player of the Month
  updates

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Sponsorship Benefits

• Signage
• All sponsors received on site signage exposure.
• Title and Presenting sponsors are given preferred
  exposure on the Feature court where night
  matches and all semifinals and finals are played.
• All other sponsors are given site signage on our
  main displays and on outer courts.

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Sponsorship Benefits

• Collateral Material
• Tournament Program All sponsors are given full
  page to ¼ page advertising space in the event
  program.
• Tournament posters are utilized throughout tennis
  centers and clubs to promote the event. Title
  and Presenting Sponsors logos appear on all
  poster. 500 posters are distributed on site to
  VIP patrons.
• Sponsor Boards
• All sponsors are listed on our main display board
  at the tournament entrance.

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Sponsorship Benefits

• Official USTA Pro Circuit Program
• All sponsors
• Press Materials
• Title and presenting sponsors receive listing in
  media releases and press packets.
• Media Spokesperson opportunities for Title and
  Presenting sponsors

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Sponsorship Benefits

• T-shirts
• You can offer sponsor space on ball kids shirt
  and/or your tournament t-shirt which players and
  attendees will have as a keepsake
• Promotional Booth
• Title and Presenting sponsors can work with
  tournament promoter to develop promotional
  programs/giveaways for patrons through tents
  and/or at the ticket gate.

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Sponsorship Benefits

• Community Outreach Activities
• Kids Day, Saturday, October 27th. All kids under
  18 can come out on Saturday for the semifinals
  and hit with the pros and received a special
  promotional gift provided by our Kids Day
  Sponsor.
• USTA Membership Booth. Volunteers will sign up
  patrons to become USTA members.

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Sponsorship Benefits

• Awards Ceremony
• Sponsors participate in the on court trophy
  presentations for both the doubles and singles
  finals. The singles finals presentation is
  televised locally by Cox Channel 4.
• Tickets
• Sponsors receive ticket packages ranging from 24
  VIP Passes for Title Sponsor to 2 VIP Passes for
  Player Sponsors.
• Hospitality
• The Baton Rouge Pro Tennis Classic provides free
  housing for players through our volunteer host
  home program. This was a huge success in 2006.
  Sponsors however can underwrite food and hotel
  expenses associated with umpires and players.

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Consideration

• Title Sponsorship Fees
• 2007 25,000 (Title)
• Benefits
• Naming rights for tournament.
• 25,000 schedule of PSAs through local cable TV,
  outdoor billboards, full page ad in tournament
  program, 24 VIP Passes to all tournament
  activities including reserved seating courtside,
  player-sponsor party, 6 entries into Pro-Am event
  and access to the VIP Tent during night and
  weekend match play and much more!

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Consideration

• Other Sponsorship Levels
• Presenting Sponsor 10,000
• Corporate Sponsor 5,000
• Benefactor Sponsor 2,500
• Friends Sponsor 1,000
• Player Sponsor 150
• Benefits available for review on
• www.futuresclassicofbr.com

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Baton Rouge Pro Tennis Classic

• Scenes from 2006
• Visitors were greeted warmly by tournament
  volunteers, given daily match schedules and
  entered into a drawing for tickets to the Tennis
  Channel Open in Las Vegas along with other
  prizes!

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Baton Rouge Pro Tennis Classic

• Scenes from 2006
• Jonathan Igbinovia (right) returns serve during
  2nd round action of the main draw.

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Baton Rouge Pro Tennis Classic
Scenes from 2006 Dudi Sela (Israel), hits a
forehand winner during the singles finals. Dudi
won the singles title defeating Izak Van Der
Merwe (South Africa) 5-7, 7-5, 6-3. In January,
Dudi qualified for the Australian Open, winning
three qualifying matches and then beat Top 50
tour regular Paradorn Schrichipan in the first
round. He then lost a tough 5-set match to Top
25 player Marat Safin in the second round!
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Baton Rouge Pro Tennis Classic
Scenes from 2006 Players, sponsors and
participants in the Pro-Am mingle at the Baton
Rouge Pro Tennis Classic Social. Food, fun
and...
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Baton Rouge Pro Tennis Classic

• Scenes from 2006
• dancing were all part of the fun.

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Baton Rouge Pro Tennis Classic

• Scenes from 2006
• And thanks to our wonderful patrons who saw
  world class tennis right here in Baton Rouge!

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Baton Rouge Pro Tennis Classic

• Scenes from 2006
• And a big hand to the best volunteers in Tennis!
  The Baton Rouge Pro Tennis Classic benefiting
  the American Cancer Society engaged dozens of
  local volunteers who are the backbone of this
  tournament (Kay Willson and Denise Schroeder
  pictured below).

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