Xbox John ORourke Director of Marketing Xbox

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Xbox John ORourkeDirector of MarketingXbox
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Xbox Mission

• Accelerate success in gaming market
• PC gaming in the den/office
• Xbox for the family room
• Establish anchor tenant in the home
• Installed base
• Home entertainment API and platform
• Drive critical mass for online gaming
• Build a good PL business

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Strategy For Success

• Great games depth and breadth
• 30/70 1st/3rd party games mix
• Traditional franchises and exclusives
• Better games, faster
• Designed by developers for developers
• Remove hardware limits more headroom
• Commitment to innovation
• Complete the 3D revolution
• Leadership in Online Gaming
• Strong marketing to build Xbox brand
• Deep commitments with partners

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Current Status

• NA launch November 8, 2001
• 4.5-6.0 million units worldwide in FY02
• Strong support from game development
• Over 200 developers worldwide
• Over 40 titles in development at Microsoft
• Xbox online in development
• Across the board retailer support
• Awareness among target audience at 65
• Manufacturing and operations in place

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Xbox GamesYour games will never be the same

• 15-20 titles at launch
• Quality not quantity
• 30 from 1st party 50 exclusives
• Sports, action/adventure, racing, fighting
• Over 100 games by end of fiscal year
• Expand beyond core gamer
• 80 exclusives in development 40 from 3rd party
• Game portfolio matched to territory

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Online The Next Revolution

• Console easy
• One-step broadband gaming
• No add-ons required
• New game types
• Multiplayer community
• Episodic content
• Communication
• Only from Xbox and Microsoft
• Designed from the ground up for online
• Strong 1st and 3rd party games support
• Microsoft online and networking expertise

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Shrek Dead or Alive 3
Seamus BlackleyGame EvangelistXbox
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In Closing

• Amazing progress to date
• Building to a strong launch
• Tremendous upside looking forward
• Keys to success
• Executional excellence
• Business management
• Great games

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