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Title: PowerPointPrsentation


1
Project MV Of the Sea
2
Project MV Of the Sea
  • Ship's Statistics
  • Year built 1990
  • Shipyard Fincantieri, Italy
  • London Registered
  • GRT 70,310 tons
  • Length 804 feet
  • Beam 105.6 feet
  • Public Decks 14
  • Passengers 1,590
  • Crew 580
  • Space Ratio 44
  • Ship facts
  • Length 811 ft. (245m)
  • Gross Tonnage 70,310
  • Cruising Speed 22.5 knots

3
A View of The Cruise Industry
  • The elements of the modern cruise industryLooks
    at how the modern cruise industry has grown, why
    it has grown, the characteristics of the current
    market, consolidation and the current branding
    profile.
  • Product distributionDiscusses the distribution
    process for the cruise product, looking at the
    role of the travel agent, the impact of
    technology and the likely future trends.
  • Cruise ship construction and technologyAn
    evaluation of a feasible and economically sound
    cruise ship concept and an idea of the cruise
    ship new building market.
  • To understand the ship design and shipbuilding
    process, which influences not only the capital
    but also the operation cost elements throughout
    the lifetime of the ship.

Continued
4
A View of The Cruise Industry
  • Cruise line marketingExamines the principles of
    cruise marketing and looks at ways in which the
    various marketing profiles of the cruise product
    must be developed to best meet market needs. It
    also looks at how to apply market specific
    factors to a communications plan.
  • The economics of the cruise line and the cruise
    shipLooking at the impact on pricing and
    revenues. An overview of the economics of the
    modern cruise industry and contemporary cruise
    vessels. To understand the price strategy of the
    cruise lines, as well as onboard revenue
    practices of the cruise industry.
  • Cruise ship designExamines the history of
    passenger shipping the state of cruising today,
    the decision to build a cruise ship, the role of
    design in creating a ship, pre/post-contract work
    and the cruise ship of the future.

Continued
5
A View of The Cruise Industry
  • Globalisation What forces shape cruise ship
    deployment?Cruising has expanded from primarily
    a Caribbean-based activity to a truly global
    industry. This segment will look at the extent of
    globalisation and examine the factors driving it,
    including growth of the cruise fleet, the need to
    provide new venues for repeat passengers, the
    search for new source markets, political and
    economic factors, societal changes, travel
    trends, air lift and areas of possible future
    growth.
  • The cruise line/port relationshipDiscusses the
    nature of a deployment and market interest in
    itineraries, whilst looking at a region's ability
    to create a worthwhile itinerary and related
    topics such as port facilities, tourism
    opportunities, transportation infrastructure, the
    role of the pilot and the ship agent and possible
    marketing partnerships.

Continued
6
A View of The Cruise Industry
  • Itinerary case studyParticipants divide into
    teams to plan cruise itineraries for the new
    (fantasy) destination, the Turquoise Sea. Each
    team represents a different cruise line and each
    team member is assigned an executive role
    director of marketing, director of marine
    operations, director of air/sea land programs
    or director of revenue planning. Acting in
    accordance with his or her executive function and
    objectives, each team member contributes to
    formulating a winning (feasible, sellable and
    profitable) itinerary for one, two or three ships
    of varying sizes and styles. A prize goes to the
    cruise line designing the best itinerary.
  • Finance for the cruise industryThe cruise
    industry is committed to an investment programme
    of around 15 billion in new buildings over the
    next three years. The session looks at how that
    programme will be financed the role of the
    equity markets in cruise ship finance finance
    for second-hand purchases and the high-yield bond
    market.

Continued
7
A View of The Cruise Industry
  • Cruise ship chartersCruise ship charter
    activity has increased dramatically over the last
    two years. There are now around 30 cruise ships
    on charter for periods in excess of 14 days.
  • The second-hand marketThis looks at new
    building and second-hand prices for cruise ships
    and considers the life expectancy of a passenger
    vessel. Also covers financing considerations,
    recent sale transactions and market forecasts.
  • The regulatory environment for the cruise
    industrySafety and environmental responsibility
    are two major challenges for the modern cruise
    industry. What is the regulatory framework in
    which they must operate and what changes are
    likely in the future?

Continued
8
A View of The Cruise Industry
  • SecurityThe security dimension to cruise
    operations and the challenge of providing
    matching security in port are discussed in this
    lecture.
  • Insurance issuesThis covers a wide range of
    issues such as protection and indemnity
    insurance, criminal liabilities and punitive or
    exemplary damages as well as topical issues such
    as ISM and the Millennium Bug.
  • Particular P I risks in the cruise industry and
    other functions performed by P I Clubs.
  • Crewing and trainingHigh quality crews are an
    essential ingredient of a successful cruise
    product. How will the crewing needs of the
    expanding cruise fleet be met?

9
SHIP HIGHLIGHTS
  • Five-star rated
  • Dome Designed by Renzo Piano, "The Dome"
    accommodates a Spa with treatments, sport
    facilities,Hair dresser salon, and GYM with a
    panoramic view.
  • La Patisserie Serving freshly-baked pastries
    and a medley of hot coffee specialties, just off
    the ground level of the lobby.
  • The Rose Bar The Rose Bar cocktail lounge
    with a two-tiered mirrored bar, ceiling fans,
    rattan furniture, potted palms and lavish
    lighting makes this the perfect place to meet and
    mingle.
  • Wave's Pool The Lido deck features two pools,
    one with a waterfall near the pool bar, two
    whirlpool hot spas and lots of space for
    deckchairs/sunbeds in the sun. Beautiful tile
    accents add color to this dazzling oasis.
  • Piano Lounge For live music, game shows and
    cocktails.The life-size murals and lavish art
    deco decor add to the fun.

Continued
10
SHIP HIGHLIGHTS
  • Rossini Restaurant
  • 24-hour californian dining
  • Two pools, one with in-pool bar
  • Four whirlpool spas
  • Bacchus Wine and Caviar Bar
  • Ultra spacious suites, many with private
    balconies
  • Rose Theatre a full theatre at sea.
  • Internet Center / Library multi-media computer
    systems in the
  • library.
  • Casino

11
SHIP ACCOMODATIONS
  • Homes Senator Suite with Private Balcony
  • A private bedroom with a queen-size bed. Also
    featured are a sitting room area with a sofa bed
    and a private balcony big enough for
    entertaining. Two TV's, a refrigerator, a walk in
    closet with dressing area, a bath with tub and
    shower are just a few of the amenities. Room size
    averages from 1100 square feet. (Category AAA)
  • Home Mini-Suite with Private Balcony
  • A large bedroom with twin beds which make up into
    queen-size, a spacious sitting room and private
    balcony. Also included are a TV, a refrigerator,
    a bath with tub and shower, and a private safe.
    Room size is 700 square feet including balcony.
    (Category AA)

12
SHIP ACCOMODATIONS
Outside Home suite with Private Balcony This
comfortable stateroom category features two lower
beds which may be made up into a comfortable
queen-size bed. The private balcony is perfect
for sunning and dining. A TV, refrigerator,
spacious closet and private safe are just a few
of the amenities. The room measures an average of
400 square feet including balcony.(Category A)
Home Outside Or Inside Suites Two lower beds
which make up into a comfortable queen-size bed
are standard in all categories as are TV,
spacious closet, and refrigerator. Category HH
has a queen-size bed and H has one lower bed and
one upper berth and portholes. F has obstructed
views. Average square feet is 400. (Category B)
13
RESTAURANTS BARS
  • The Grand Dining Room
  • Topped with a dramatic, domed ceiling that is
    adorned with a hand-painted fresco, the Grand
    Dining Room is reminiscent of a classic European,
    5-star hotel restaurant. The tuxedo-clad wait
    staff serves six courses of American-inspired
    Continental cuisine atop elegantly appointed
    tables set with Villeroy Boch China and
    European crystal.
  • Polo Grillhouse
  • The finest cuts of dry-aged prime beef, chops and
    fresh seafood are the signature items of Polo
    Grill. Seating just 200 guests, this classic
    steakhouse features floor-to-ceiling windows
    affording views of passing seascapes and is
    warmly decorated with dark woods and elegant
    furnishings.

14
RESTAURANTS BARS
  • Tapas on the Terrace
  • Each evening, the alfresco dining area of the
    Terrace Cafe becomes Tapas on the Terrace with a
    sumptuous buffet. Here you will enjoy dining
    under the stars, specialty cocktails and a menu
    of authentic tapas, paellas and other flavourful
    regional specialties from Spain and the
    surrounding Mediterranean. Our buffet allows
    Guests a bountiful selection of traditional
    favourites including carefully prepared entrees,
    salads, soups, and a carvery with tantalizing
    desserts to finish.
  • Terrace Café
  • Its hard to resist the sumptuous, ever changing
    breakfast and lunch buffets in this light-filled,
    informal buffet restaurant. You may dine indoors
    or outdoors since the Café opens onto both the
    teak-lined pool deck or aft onto the Terrace,
    where the tantalizing sea breeze is sure to stir
    your appetite.

15
RESTAURANTS BARS
  • Toscana
  • Enjoy the romantic, whimsical ambiance of this
    intimate, 90-seat restaurant that captures the
    flair and essence of Tuscany. The savoury gourmet
    cuisine reflects the very best of Italy in dishes
    representative of its many regions. Nearly every
    table is adjacent to floor-to-ceiling windows for
    soaring views of sea and sky.
  • Waves
  • Casual poolside dining, serving a mouth watering
    array of hand-tossed pizzas, grilled specialties,
    traditional barbecue fare plus salads
    sandwiches, its sure to be one of your favourite
    lunch spots.
  • Wine List
  • Extensive list of wines from the vineyards of
    Italy, Spain, France, Australia and many more
    regions of the world.  Our wine cellars hold a
    vast collection of over 150 vintages and our
    Master Sommeliers are always on hand to assist
    you in making the perfect selection to enrich
    your dining experience.

16
SHIP REGISTRATION FEES
  • The fee rates for Bahamian ships are structured
    to cater to ship owners who are looking for a
    longer-term commitment to the flag. The initial
    fee is higher than some other registers but a
    lower annual fee balances this. This is done
    specifically to discourage less reputable
    operators.
  • Initial registration fee
  • For ships of 5,000 net tons or less, 1.20 per
    ton (minimum 2,400)
  • For ships of more than 5,000 net tons but less
    than 25,001 net tons,
  • 1.10 per ton
  • For ships of 25,001 net tons or more, 27,500
  • Annual fee
  • For ships of under 25,0001 net tons, 10 percent
    of the registration
  • fee plus 1,500
  • For ships of 25,001 net tons or more, 11 cents
    per ton plus 1,500
  • Different rates apply for vessels trading only
    within The Bahamas.

17
COMPANY PROFILE
  • Rose Cruises was formed in 2004 by cruise
    industry veterans Werner Englisch and Joseph M.
    Perez. Best in class cuisine, destination
    oriented itineraries, and outstanding value
    define Rose Cruises' five-star time share product
    and position the company as the cruise line of
    choice for traditional premium and luxury
    category cruisers.
  • The onboard atmosphere is relaxed and reminiscent
    of the casual elegance of a country club. Tuxedos
    and gowns are never a requirement for dining so
    you can dress and enjoy the evening comfortably.
    The overall feeling is one that is never stuffy
    and void of any pretension.

Continued
18
COMPANY PROFILE
  • You will enjoy the flexibility of four open
    seating restaurants you dine when, where and
    with whom you choose. Our 5 Star menus are
    crafted under the meticulously watchful eye of
    renowned master chef Alois Inwinkl, our Executive
    Culinary Director. Host of numerous public
    television series, he is one of Europe best known
    chefs, food columnists and cook book authors. He
    has also served as the personal chef to no less
    than three French heads of state, including Queen
    of Great Britain.
  • Our intimate and luxurious 800 residential
    ownership, Rose of the Sea feature inaugural
    season itineraries to the Mediterranean,
    Scandinavia, Mexico, the Caribbean, and Panama
    Canal. The itineraries have been tailored to
    include many overnight port stays allowing
    passengers time to immerse themselves in the
    history, culture and local flavor of the region

19
ROSE CLUB
  • All of our past guests are immediately inducted
    into the Rose Cruises
  • repeaters club, after completing their first
    sailing aboard Rose Cruises.
  • This club is exclusive to our past guests.
  • Club Benefits
  • Exclusive Rose Club party hosted by the Captain
    and Senior Officers on all sailings.
  • Special pricing, complimentary amenities, or
    exclusive privileges on select sailings.
  • Rose Club Affiliate Guest Program - members only
    pricing is extended to guests travelling with
    Rose Club members on up to two additional suites
  • Exclusive onboard booking savings of 5 on any
    future sailing that is purchased while aboard an
    Rose Cruises vacation.
  • Members receive a Rose Club membership pin.
    Frequent cruisers will receive recognition pins
    after 5, 10, and 20 cruises with Rose Cruises.
  • A complimentary subscription to The Rose Club
    Journal.
  • Periodic mailings with information of interest on
    upcoming cruises and special offers.

20
ENTERTAINMENT

Whether its a 12-piece classical concert, a jazz
blues jam session at Horizons, a magic, comedy
or guest lecture, we believe that exploration and
learning should be wonderfully entertaining, too.
  Our guest lecturers dont simply present
information relevant to the region of the world
in which youre sailing, they make it come alive,
drawing you in with stories and personal
experiences. Renowned politicians, famous authors
and Broadway stars are some of the engaging
personalities who lecture onboard our ships.
  In the evenings, the ship is filled with music
performed by some of the finest orchestra at sea.
A live classical concert under the stars or
marvel at the magicians, comedians and other
headliners. Evenings aboard Regatta and Insignia
can be anything you desire as our entertainment
programs are enjoyable, enriching and varied.
21
An Elixir For The Mind Body
  • The Rose Spa elevates with its serene and
    tranquil ambiance encourages you to happily
    succumb to an array of revitalizing and
    rejuvenating treatments. Some of the treatments
    and facilities are
  • Facial treatment with a holistic citrus facial,
    for a youthful, radiant glow complexion
  • Body wrap with rich clays and essential oils for
    firming the skin and releasing impurities
  • Thalassotherapy whirlpool with the warm,
    vitamin-enriched seawater to revive and refreshes
    the whole body
  • Massages
  • Beauty salon with services such as manicures,
    pedicures and hair styling 
  • State of the art Fitness center boasts
    floor-to-ceiling windows for a beautiful view of
    the passing scenery offering personal trainers,
    aerobics class, body toning, Pilate or yoga and
    soothing steam bath to end your regimen

22

Cruise Areas Seasons Black Sea, British
Isles, Caribbean, Central America, Greek Isles,
Mediterranean, Mexico, North Cape, Russia,
Scandinavia, South America, South East Asia,
Japan, French Polynesia Customer Profile Rose
Cruises will appeal to a discerning,
sophisticated traveller in search of world-class
cuisine, unparalleled personal service, and an
enriching, in- depth, destination oriented
experience. News To Use In 2004 Rose of the
Sea will sail her inaugural voyage from ?????? to
??????? on ????, 2004. The balance of her
inaugural season will feature Scandinavia cruises
between London and Stockholm and a variety of
Western Mediterranean cruises before
repositioning to North America for her Winter
2004/2005 season.
23
DECKS PLAN
DECK 2
DECK 4
24
DECKS PLAN
DECK 5
DECK 6
25
DECKS PLAN
DECK 7
DECK 8
26
DECKS PLAN
DECK 9
DECK 10
27
DECKS PLAN
DECK 11
DECK 12
28
DECKS PLAN
DECK 14
29
WELCOME ONBOARD
  • Our caring and professionally trained European
    staff
  • anticipates your every whim, your every desire.
    And with a
  • cadre of more than one staff member for each
    stateroom, you
  • can be assured of exceptional service throughout
    your
  • voyage. 
  • Aboard the Rose of the Sea, you will be
    surrounded by
  • elegance and a level of sophistication
    reminiscent of an
  • upscale, private country club yours to enjoy in
    a
  • relaxed, comfortable and unpretentious manner
    that is never
  • stuffy and void of formality.  Enjoy the good
    life on your terms,
  • leave the tuxedos and evening gowns at home and
    have a
  • great time. 
  • Your World. Your Way.
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