CloseBy Network: Overview for the Control4 Dealer

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CloseBy Network Overview for the Control4 Dealer
TM

• September 14, 2009

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People are Living Longer and Want to Stay in
their Homes
Source http//www.census.gov/population/www/pop-
profile/elderpop.html
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The Economics of Aging
Economics of Aging
Who pays the price?
Your Opportunity to Make a Difference
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CloseBy Network Makes It Easy
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How It Works Four Easy Steps
Installing Hardware
Step One
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How It Works Four Easy Steps
Care Network Setup
Step Two
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How It Works Four Easy Steps
Get Care Information
Step Three
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How It Works Four Easy Steps
Enjoy Peace of Mind
Step Four
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Easy to Repeat
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CloseBy Network Web Application
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Case Study Mr. Jones
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Case Study Mr. Smith
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How Do You Make Money?
Configuration and Programming
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CloseBy Network Dealer

• How to become a CloseBy Network Dealer
• Sign the CloseBy Dealer Agreement
• Purchase and install a minimum of one CloseBy
  Network System
• Why be a CloseBy Network Dealer
• Ability to resale CloseBy Network systems
• Opportunity for monthly reoccurring revenue
• Participate in the Marketing Development Fund
  (MDF) program
• Access to CloseBy Dealer Kits
• Sales support for Large Deals

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CloseBy Network Package 1Model CBN1000

• System is pre-configured with the following
  wireless sensors
• 1-HC200
• 1-CloseBy Driver
• 3-Motion Sensors
• 1-Card Access Sensor Bridge
• 4-Micro Contact Sensors
• 1- General Purpose Contact Sensor with
• 2 external contact sensors
• 1 external thermistor
• 1-Bed Sensors
• 1-Chair Sensors
• 1-Contact Me Button
• 6 Months CloseBy Care Network Monitoring Access

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CloseBy Network Accessories

• Cellular Router / Gateway
• Cellular Data Service (Monthly fee will apply)
• Additional Sensors
• Recessed Door Contact Sensor
• "Contact Me" Button
• Micro Contact Sensor
• Bed Occupancy Sensor
• Chair Occupancy Sensor
• Wireless Motion Sensor
• Wireless Contact Sensor
• External Thermistor
• External Contact Sensor
• Control4 home automation components
• Note Dealer will need to use Composer to
  add/setup these additional sensors/components to
  the CloseBy Care Network

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Dealer Kit Contents

• Dealer Product Overview Presentation (PowerPoint)
• Industry Product Overview Presentation
  (PowerPoint)
• Product Brochure (Printed/PDF)
• CloseBy Network Poster (Printed/PDF)
• Poster Pad artwork for Dealer customization
• Price list
• Package and Accessories
• Dealer Training
• Legal Documents
• Authorized Dealer Agreement
• Acknowledgement of System Limitations, Release
  and Agreement Not to Sue
• Card Access/CloseBy Network support for large
  deals
• Go to Market Ideas (will be added as they become
  available)
• Marketing and Sales methodology/ideas
• Sample Ads
• Sample Emails
• Seminar outline

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Go To Market Ideas

• Introduce product to your existing customer base
• Educate influencers in your area
• Doctors
• County Services
• Senior Centers
• Work with Card Access to develop stories for the
  media to build awareness

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CloseBy Network MDF Program

• Marketing Development Fund Program Details
• Marketing dollars made available to Dealers for
  approved CloseBy Network channel development and
  marketing activities.
• MDF calculated on yearly Dealer purchase volume
• 1 for first 15,000 CloseBy products purchased
• 2 for next 15,000 to 30,000 purchases
• 3 for 30,000 purchased
• Funds are available the calendar quarter
  following the purchases and need to be used
  within 1 year
• MDF can pay for a portion or all of the approved
  marketing activity

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What Can MDF Be Used For?

• Any activity with the intent of increasing the
  visibility and sales of CloseBy Network systems
• Sample of Marketing Activities
• Trade shows
• CloseBy Network seminars
• Ads (TV, paper, on line, etc.)
• Printing of marketing materials
• Dealer notepads for CloseBy Network posters
• Promotional clothing
• Promotional items
• CloseBy Network must have prominent placement

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How Does The MDF Program Work?

• Dealer submits the proposed use of the MDF to
  their Sales Associate for approval
• Sales and Marketing approves plan
• Dealer executes on the approved marketing
  activity
• Dealer submits proof of activity and invoices
• i.e. Send copy of newspaper ad invoice
• Sales Associate approves payment of MDF
• Finance send a check or credit the Dealers
  account

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Easy Steps for Setting Up The Care Network

• Dealer installs system/hardware in Care
  Recipients home
• Dealers logs into his account
• Renames Care Network (unique number to friendly
  name)
• Rename sensors to friendly names
• Sets up Care Members, (user names, passwords,
  etc)
• Assigns member to be Care Network Manager
  Information Manager
• Assigns Care Network members into groups
• Verifies functionality
• Train Care Network Manager and Care Members on
  system use
• Care Network Manager logs into New Account Set
  up
• Redeems Activation Coupon
• Starts clock on 6 months Care Network Monitoring
  Access
• Enters billing information for month 7 and beyond

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• Be CloseBy whether you are across the street or
  across the country!!!!

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(No Transcript)
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CloseBy Network Phone [phone] Email
Sales_at_closebynetwork.com Web www.closebynetwork.c
om
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BACKUP SLIDES
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Demographics

• http//www.census.gov/population/www/pop-profile/e
  lderpop.html
• The elderly population increased elevenfold
  between 1900 and 1994 the nonelderly increased
  only threefold.
• Under the Census Bureau's projections, the number
  of persons 65 years old and over would more than
  double by the middle of the next century to 80
  million. About 1 in 8 Americans were elderly in
  1994, but about 1 in 5 would be elderly by the
  year 2030
• By 2050 the EU is forecasted to have 33 of the
  population over age 65. (16.5 in 2007)
• The oldest old (85 years old) is the fastest
  growing segment of the elderly population.
• As age increases, the sex ratio decreases.
• Age 85 to 89 44 males per 100 females
• Age 95 to 99 26 males per 100 females
• The proportion of elderly varies among the 50
  States and the District of Columbia. (See map)
• The need for personal assistance with everyday
  activities increases with age.

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Who is the Customer?

• Primary care-giver of aging loved ones desiring
  prolonged, independent living
• Guardian of disabled person(s) wanting to live
  independently

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Why a Customer Would Buy?

• Care-givers are concerned for their loved ones
• Health and well-being
• Safety
• Dignity and independence
• Peace of mind knowing help is CloseBy
• Conserving financial resources for a rainy day or
  when they will really need it.
• Balancing the needs of care giving with the
  care-givers own family and personal needs
• The aging loved one
• Wants to be independent
• Doesnt want to be a burden on anyone
• Peace of mind knowing help is CloseBy if needed