Vision and Strategy

1
Vision and Strategy

• YESpay E-Commerce Payment Service
• Cutting the cost of Internet Payment Processing
• Rohit Patni
• EVP Sales and Marketing
• rohit.patni_at_yes-pay.com

2
Presentation Plan

• Key Players Business Drivers
• Increased security
• Improving payment efficiency
• Driving down integration and PSP charges
• YESpay Background
• EMBOSS Payment Processing Service

3
Key Players Payment Process Value Chain
Payment Service Provider
E-Commerce site developers
Card Acquirers
Consumers
eMerchants
From store to web
Integrated on-line payments
Minimal service cost
4
Key Players Business Drivers

• eMerchants
• Attract and retain customers
• Increase revenues via new sales channels 24hour
  shopping!
• Implement increased security - PCI-DSS, AVS, CVV
  and 3D Secure (Verified by Visa SecureCode)
• Real-time transaction reports to simplify
  reconciliation
• Support subscription payments and eWallets
  (multiple payment methods)
• Reduce transaction processing costs - flat
  monthly fee, no individual transaction charges or
  annual fees
• Consumers
• Convenience of on-line shopping
• Privacy and Security VBV SecureCode
• Low transaction costs

5
Key Players Business Drivers

• E-Commerce web/WAP site developers
• Simple and rapid payment integration
• Security utilising HTTPS, VBV / SecureCode and
  SSL
• No bank testing or PCI DSS approvals
• Payment Service Provider (YESpay EMBOSS Service)
• Attract and retain web merchants
• Build trust (security, fraud avoidance)
• Offer low-cost PSP services
• Acquirers/Issuers
• Maximise brand coverage and expand transaction
  revenue
• Fraud avoidance (Mandate use of 3D Secure)

6
Increased security with PCI-DSS 3D Secure

• PCI-DSS accreditation secure storage of card
  details
• Verified-By-Visa MasterCard SecureCode
• Cardholder authentication to protect the retailer
  from fraudulent claims
• Simple password protected identity checking
  service
• Removes risk of charge-backs from cardholders
  repudiating an online transaction
• Equivalent to Chip and PIN at a retail
  Point-of-Sale

7
How it Works

• Click for demo

8
Improving payment efficiency eWallets

• Customer eWallet
• Stores card details securely
• Avoid entering card details with every online
  transaction
• Secure cardholder login to eWallet transaction
  reporting
• Merchant eWallet
• Merchant is provided with a subscription account
  id for the wallet account
• Merchant can charge a customer using the
  cardholders subscription account.
• Advantages
• All the card details are stored on EMBOSS - no
  need for the merchant to be PCI DSS complaint
• Merchant website only requires the cardholder to
  enter card details once
• Useful for applications requiring recurring
  charges

9
Sample E-Wallet Registration Page
10
Driving down the cost of Online Payment
Processing
11
Cutting the cost of Integration

• Re-direction model (EMBOSS pay page)
• Cardholder is redirected to the EMBOSS website
  for entering the card details
• All the card details are captured directly on
  EMBOSS for processing
• API model (Merchant generated pay page)
• Merchant website presents the card capture pages
  to the customer
• Card details submitted to EMBOSS for processing
• YESpay offers 2 integration methods
• YESpay Merchant Plug-in installed on the
  Merchants web server
• HTTP POST method does not require any YESpay
  software installation on the merchant website
• Simple to integrate and can be supported from any
  web application platform
• Web application only requires the EMBOSS merchant
  details and the password to start processing
  transactions
• Reduced support as no installation of the
  merchant plug-in

12
Offer to Website Developers

• Free Simple to integrate e-Merchant Website
  Payment Plug-in Toolkit (FREE)
• No formal bank testing required (Pre-approved)
• We provide integration support (FREE)
• We provide validation testing service (FREE)
• End to End process including testing takes 5 10
  days

13
Traditional PSP Processing Fees

• Setup Annual Costs
• Monthly Fees Acquiring banks / PSPs
• Transaction Charges age of transaction plus
  fixed transaction fee
• 3D Secure authenticated transaction Y/N
• Example Costs  
• Set-up Recurring Costs Merchant Service
  Charges
• Generic Acquiring 200 25 2.5 - 3.5 per
  credit card transaction plus 1 of
  trans 0.30 - 0.45 per debit card transaction
• Source www.electronic-payments.co.uk

14
YESpay Payment Processing Fees

• Example Costs Annual turnover250K average trans
  value 20
• YESpay Charges
• 40 Setup fee
• FIXED 49.50 per month
• up to 1250 trans / mth
• Total Annual Cost 634
• 4p / trans
• NO annual or maintenance fees
• NO per YESpay Transaction Fees or Percentage of
  Transaction Charges (other than IMA charges)
• NO Settlement Fees
• Same payment platform used for Chip and PIN
  payment processing

15
Internet Merchant Accounts (IMA)

• YESpay IMA Charges
• Authenticated (VBV / SecureCode)
• Credit Card 2- 2.5
• Debit Card 18p 25p
• Unauthenticated
• Credit Card 2.4 - 2.9
• Debit Card 25p 30p

• Costs depend on
• business average transaction value
• transaction frequency
• perceived security risk
• exposure level
• online turnover
• how long the company has been trading

16
YESpay Background

• Operating since 2002 as Payment Service Provider
  (PSP)
• Headquartered in London with development
  support centre in India
• EMBOSS - Multi-channel retail managed payment
  service
• Verified-By-Visa / MasterCard SecureCode
  compliant e-commerce payments
• EMV national payment services supporting EPOS,
  Kiosk and Mobile POS payments
• Fully acquirer pre-accredited IP-based Payment
  Gateway Service
• Highly secure payment services PCI-DSS
  accredited by Visa and MasterCard
• Focus on Europe, USA and Asia Pac markets
• Channel sales strategy
• Payment Services Delivered through Partnership gt
  300 partners
• Recurring revenue streams for YESpay and its
  partners
• Low-cost, high-performance alternative to
  expensive in-house payment solutions

17
Customer References
dolcis
18
EMBOSS Payment Processing Service

• Turning Internet Promises into Profit
• Our solutions provide a substantial
  return-on-investment
• You can deploy quickly with low integration and
  no ongoing maintenance costs
• The Right Technology
• Built on flexible and open technology platforms
  for easy integration
• Support the broadest set of platforms and open
  standards
• A Complete Solution
• Exclusively targeting e-commerce and Chip PIN
  business initiatives
• Supports proven cryptographic standards and
  PCI-DSS accredited
• Multi-acquirer accredited
• Market Tested Product Technology
• Our track record in delivering secure payment
  solutions is second to none
• Supported by an extensive customer base

19

• Any e-commerce strategy has to be centred on a
• powerful, secure and cost-effective on-line
  payment platform.
• Enable your retail website with YESpays EMBOSS
  Internet payment service to securely authorise
  and settle high-volume on-line payment
  transactions with multiple processors and
  acquirers.
• SEE US ON STAND E535
• Questions?
• sales_at_yes-pay.com
• 44(0)20 8370 6822
• www.yes-pay.com