Generation Why

1
Generation Why?

• Generation Y, Millenial Generation, Net
  Generation, Generation next..
• Melanie Cooper

2
Who are generation Y?

• Born 1978 1993
• Globally aware
• Well educated
• Technologically savvy
• Starting to become Managers in our firms and
  organisations

3
Why are you here today?

• Misunderstand Gen Y ?
• Communication issues ?
• Experiencing a high turnover ?
• Frustrated?
• Want to understand the hype .?

4
Vent over. Lets look at this positively

• i.e. Outspoken openly sharing their view ??
• i.e. Attitude being authentic??

5
Generation Y descriptions

• What is the positive aspect of the description/
  behaviour?
• How can you manage this?

6
Generation Y Helping them to manage their careers

• Values
• Work that has meaning
• High expectations of self employer
• Thrive on constant change simulation

7
Ernst Young Graduate marketing campaign

• Like Law, traditional career path
• Graduate Senior Manager Senior Manager
  Executive Director Partner
• Movement across Service Lines or role globally
  domestically
• This was basis for integrated marketing campaign
  Start Here

8
People Agenda High performance culture
9
Attracting Generation Y

• Message on campus - START HERE
• Employer of choice
• Culture
• Social Environmental responsibility
• Ideal Employer, 2006, Universum Survey

10
Developing Generation Y

• Mentoring/Counselling
• Buddy program
• Global People survey
• Learning Development programs

11
Rewarding Generation Y

• The Offer
• Benefits
• Linked to performance
• Regular recognition
• Internal promotion of new initiatives
• - RETENTION

12
Engaging Generation Y

• Feeder programs
• Year 10, Year 12, Trainee/Cadet
• Vacationer Co-op
• Performance Accountability
• Keep in Touch programs
• Induction On-boarding

13
Generation Y actually how different are they
from you?

• Development to grow learn
• Engagement - flexibility balance in their lives
• Reward to be recognised rewarded
• The main difference is they are willing to ask
  for it