Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE, Nicolas PETIT, Fran

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General Electric Medical systems
France's attractiveness

• Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE,
  Nicolas PETIT, François PITTET, Thomas ROMEYER
• HEC MS Management de Grands Projet

2
General Electric Presentation

• Born in 1892 from the merger of Edison General
  Electric company and Thomson-Houston company
• 300.000 employees in more than 100 countries
• Turnover 2001125.9 billions USD
• Profits 2001 14,1 billions USD

3
General Electric Presentation

• 13 businesses in 3 types of product
• long cycle life
• (40 of profits infrastructure technology and
  services aircraft engines, medical systems)
• Short cycle life
• (20 of the profits Industrial systems, consumer
  products, specialty materials)
• Financial services
• (40 of profits commercial finance, consumer
  finance, insurance)

4
GE Medical system

• Turnover 2001 9 billions USD
• Leader in diagnostic and interventional medical
  imaging, in formation and services technology
• Products X-ray, Functional imaging, radiology,
  cardiology, obstetrics
• Centres of excellence located in the Americas,
  Europe, Asia (more than 40 manufacturing
  facilities)

5
France GE Medical system History

• Commercialisation of US products
• GE Airbus
• Airbus Air France
• SNECMA GE

1960 1970
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France GE Medical system History

• Thomson GE
• CGR RCA

1980 1990

• GEMS GE-CGR europeen
• Headquarter Headquarter
• London Issy les moulineaux

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France GE medical systems Today

• Issy les moulineaux Buc
• Opportunity 15 Ha
• Excellence Technology concentration
• The headquarter
• European (Europe, the Middle East,
  Africa)
• International (Asia, Australia) 
• Global efficiency Management skills

2000 2002
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French characteristics Opportunities

• French administration
• Possibility of state mobilisation for high
  interest projects (infrastructures,
  authorizations, )
• Infrastructures
• Logistic Telecom network
• U.E. Euros (VS England)
• Strategic economic position

9
French characteristics Opportunities

• Localization in Europe
• Central position in the European continent
• Efficient Management
• Skills of managers
• Well trained Workforce
• Good qualification

10
French characteristics Opportunities

• Good abilities to strategic change / flexibility
• Despite bad French image (strikes, 35h, ),
• government population are able to be very
  reactive when needed.
• Capability in high new technologies
• Modern development of technologies / sciences
• Quality of life
• Manager appreciate life in France

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French characteristics Threats

• Disastrous international image
• 35H, RTT, strikes,.etc
• media aspect French social change a mess
• Cultural gaps between Firms / French people
• Problem of economical opening
• Cultural misunderstanding of industry interests
  and development
• Union Action
• Political engaged
• Not enough oriented to a common employer-employee
  interest

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French characteristics Threats

• Facility / Taxes / Costs of benefits
• Complex, high, non uniformed,
• Not motivating
• Administrative Relation
• Daily heavy management at mid-low level

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Suggestion of improvements
Get out from this anti-enterprise
spirit image

• Communicate on facts / realization.
• Put the stress on French state implications
  efforts.
• Reduce the social fracture between companies and
  employees
• Reconcile population with   enterprise 
• Educate/train workforce to industry needs
• Encourage initiatives such as  invest in
  France  agency

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Conclusioncomparison between GEs criteria and
others companies
Criterias rank
Opportunities
Strategic Threats
Logistics Infrastructures
Social environment
Telecom Infrastructures
1 - 6
Flexibility/ work law
Internal Market
Monetary stability
Administration
Localization in Europe
Work force quality
Taxation burdens
Quality of life
7 - 12
Local centres of excellence
Salary cost
Critical handicap
Subventions
13 -17
Expatriates Taxation
Source Ernst Young, France je taime moi non
plus
Stock options Taxation
Financial place
lt 10
10 - 25
gt 40
Average satisfaction rate
15
Conclusioncomparison between GEs criteria and
others companies
GE criterias rank
Opportunities
Strategic Threats
Internal market
 French image 
Localization in Europe
1 - 6
Social environment
Infrastructures
National administration
Quality of management
Taxation burdens
Work force Quality
Local administration
7 - 12
Euro zone
Local centre of excellence
Flexibility/ Work law
Quality of life
Subventions
Critical handicap
13 -17
Expatriates Taxation
Source Ernst Young, France je taime moi non
plus, used with GEs information.
Stock options Taxation
Financial place
lt 10
10 - 25
gt 40
Satisfaction rate
16
Thanks

• We would like to thank
• Francis BAILLY,
• National Executive GE France
• Sébastien DUCHAMP,
• GEMS International Corporate Communication
  Manager

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Any Questions ?
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• Thank you for your attention