Prevention Magazine National Media Sponsor

1

The Arthritis Foundation and XYZ Company
Partnering for a Cure
2
The Situation

• Right Now
• Today, 46 million people in America (thats one
  out of every five adults) have arthritis.
• Of these, more than two-thirds are younger than
  65 years of age.
• Eight out of ten Americans either have arthritis
  or know someone who does
• Centers for Disease Control (CDC), Arthritis
  Prevalence Data, October 2006
• Arthritis Foundation Awareness Study

3
The Scope

• Arthritis
• Is the most common cause of disability in the
  U.S.
• Encompasses more than 100 diseases and conditions
  affecting joints, the surrounding tissues, and
  other connective tissues
• Has three most common forms
• osteoarthritis
• rheumatoid arthritis
• juvenile rheumatoid arthritis
• Affects women almost twice as often as men
• Centers for Disease Control (CDC), Prevalence
  of self-reported arthritis or chronic joint
  symptoms among adultsUnited States 2001
• Centers for Disease Control (CDC), Arthritis
  Prevalence Data, October 2002

4
Why Should You Be Interested?
Because Americans today care about the
philanthropic efforts of companies. And it
impacts their buying decisions!

• Almost 9 out of every 10 Americans -- 88 -- want
  to be told how companies are supporting causes
• 63 of Americans consider a companys commitment
  to causes when making stock/mutual fund
  selections
• Further, approximately 90 of employees express a
  strong sense of loyalty to their company when it
  supports a cause
• Approximately 2/3 of consumers 130 million
  Americans report they will switch to a brand or
  retailer that supports a cause they champion
• Over 75 of Americans report that a companys
  commitment to causes impacts what they buy and
  where they shop
• 2001 Cone/Roper Corporate Citizenship Study
• 1999 Cone/Roper Cause Related Marketing Trends
  Report

5
Why work with the Arthritis Foundation?

• Leading healthcare organization with more than 60
  years of expertise
• Only national agency addressing all forms of
  arthritis and related conditions
• Unbiased source of information
• Provides more than 23 million annually in grants
  to more than 280 researchers
• Strongly involved at the community level via
  widespread grass roots network
• Driving the charge for the 46 million people with
  arthritis to Congress and state legislatures

6
XYZ Chapter is making a difference

• By providing exercise and self-help programs for
  the XXX people with arthritis in our community
• By providing informational resources including
  books and brochures to the arthritis community
• Through funds raised at Arthritis Walk, Jingle
  Bell Run/Walk, galas, and golf events
• List all categories of activities your chapter is
  involved in, and that a company may be able to
  sponsor/fund

7
2010 Local Sponsorship Opportunities
8
What is the Arthritis Walk?

• Nationwide walking event that raises awareness
  and funds to fight arthritis
• while supporting the Arthritis Foundations
  mission of improving lives through leadership in
  the prevention, control cure of arthritis
• The event has a team focus, to encourage people
  to motivate and inspire each other

9
What is Lets Move Together?

• Lets Move Together is a nationwide movement led
  by the Arthritis Foundation that encourages
  people to move to prevent or treat arthritis. You
  can join the movement by committing to walk in
  your local 2009 Arthritis Walk. But dont stop
  theremove daily for better health. Start moving
  today visit www.letsmovetogether.org
• Soft-launched in 2008, Lets Move Together
  launches to the general public for the first time
  in 2009.
• Participants join Lets Move Together and
  participate in the Arthritis Walk to raise funds
  needed to find a cure for arthritis.
• Lets Move Together is more than a change in the
  look and logo of the Arthritis Walk. It is an
  overall re-thinking of how the Arthritis
  Foundation interacts with the public, expanding
  Arthritis Walk beyond a once-a-year event in
  local chapters. It is also a resource for people
  who want to move daily to prevent and treat
  arthritis both for themselves and their loved
  ones.

10
Event Profile

• In 2009, we anticipate over 275 event sites and
  more than 90,000 participants nationwide
• The Arthritis Walk is the ideal activity for
  employee involvement and team building
• The only national event focused on total joint
  health targeting women aged 32
• The Arthritis Walk illustrates that arthritis is
  NOT just an older persons disease. Its a very
  real consumer health issue that affects people of
  all ages, even children
• 300,000 are children Centers for Disease
  Control (CDC), Arthritis Prevalence Data, October
  2002

11
Event Profile

• The event has a team focus, to encourage people
  to motivate and inspire each other
• Each participant is asked to raise a minimum of
  100 each (1000 per team of 10 people). People
  raise 70 more money when fundraising as a team!
• Individuals are also welcome to participate in
  the event
• The Arthritis Walk is a positive and motivating
  event that helps educate people about arthritis
  prevention and control through a healthy and
  active lifestyle

12
Participant Profile

• 75 Female
• 25 Male
• Average Age 32
• 24 self-reported to have arthritis

13
Event Specifics

• ADD INFORMATION ABOUT LOCAL EVENT HERE
• Date
• Location
• Time
• Special activities taking place at the event

14
Local Premier Sponsorship (chapter to customize)

• Add local sponsorship benefits and customize
  based on what the sponsor may want or be looking
  for

15
Local Platinum Sponsorship (chapter to customize)

• Add local sponsorship benefits and customize
  based on what the sponsor may want or be looking
  for

16
Local Gold Sponsorship (chapter to customize)

• Add local sponsorship benefits and customize
  based on what the sponsor may want or be looking
  for

17
Custom Opportunities

• Ideas for XYZ Company
• Arthritis Walk Lets Move Together paper mobiles
• Distribute mobiles at the retail level
• Mobiles are sold for a contribution to the
  Arthritis Foundation
• The customer writes his/her name on the mobile
  which is then displayed in the store
• The mobiles can be displayed anywhere to create a
  decorative showing of your spirit of charity,
  giving, and support of the community and cause

18
Arthritis Walk Agreement

• As a representative for XXX COMPANY, my signature
  below indicates our agreement to the terms stated
  in this proposal.
• ________________________ _______________________
  __
• XXX COMPANY Representative Arthritis
  Foundation Representative
•  
• ___________________ ____________________
• Title Title
• ___________________ ____________________
• Date Date