Communication and Interpersonal Skills

1
Communication and Interpersonal Skills
4.04 Examine technology used to facilitate
marketing communications
2
Specialized computer technology for marketing

• Point-of-sale system (POS)
• The use of light pens, hand-held laser guns,
  stationary lasers, or slot scanners to feed
  information directly from merchandise tags or
  product labels into a computer updates inventory
  and provides purchasing information to businesses

3
Specialized computer technology for marketing

• Online services

The use of computers to access services and
information

• Bulletin Board Services
• Commercial Online Services
• Internet

4
Specialized computer technology for marketing

• Electronic mail (e-mail)

Mail prepared on a computer and sent to someone
else who has a computer

• Fast
• Convenient
• Economical
• Ecological

5
Specialized computer technology for marketing

• Interactive video

Allows consumers to correspond with the computer
the customer reads questions on a touch-sensitive
screen and answers questions by
touching the appropriate
word or box
the computerized
salesperson directs the
customer to the correct product
6
Specialized computer technology for marketing

• Interactive television

Used to measure viewer response to commercials
interactive viewers answer survey questions
through the use of a wireless laptop device
7
The future of technology

• Increase in computer power
• Banking transactions will be instantly received
  from anywhere in the world through voice
  recognition and DNA fingerprinting technologies
• Smart cruise control
• Retail libraries on a chip