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HBNB PRODUCTIONS, Inc'

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www.hbnb.com ... suppliers' products wholesale to stores, restaurants, bars, clubs, hotels, etc. ... to our site, www.hbnb.com, go under 'current models' to ... – PowerPoint PPT presentation

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Title: HBNB PRODUCTIONS, Inc'


1
HBNB PRODUCTIONS, Inc.
  • Spokes Model Handbook
  • www.hbnb.com
  • Spokes Model Professional, Enthusiastic,
    Beautiful, and Timely

2
Contact Information
  • HBNB Productions, Inc.
  • CEO Jennifer Barbaro
  • COO Tommy Shuster
  • CIO Todd Gould
  • OFFICE MANAGER Viki Marras
  • OFFICE ASSISTANT Isabel Perez
  • Northern CA REP Rachel Whitehead
  • San Diego REP Marie Chesser
  • ACCOUNTING Paula Edwards Paychex
  • Office Address 614 East Manchester Avenue 203
  • Inglewood, CA 90301
  • PO Box 600
  • Indian Rocks Beach, FL 33785
  • Invoices Inquiries accounting_at_hbnb.com
  • Office 310-536-7866
  • Jens Mobile 310-721-4374
  • Tommys Mobile 424-241-8000

3
Account Location/DirectionsKnow where youre
going before you leave your house
  • Please contact the account 48 hours prior to the
    promotion and confirm their address and get
    directions from your front door to their front
    door. At this time please ask if account is
    aware of the promotion and have enough product in
    stock. (If there are any problems, contact HBNB
    immediately). If you are scheduled for any
    promotions on the weekend, please make sure that
    you have all of the directions, uniforms, kits,
    and account information by Friday at 6pm.
  • The most reliable source is a Map. Once you have
    verbal directions from the account, please
    confirm them with the Map. (Remember the Map is
    your friend and it only wants you to get there on
    time and not lost, DONT LEAVE HOME WITHOUT IT!)
  • As an additional option you can use
    googlemaps.com to get a general idea of where the
    account is located. DO NOT RELY SOLEY ON Google
    Maps YOU WILL GET LOST.
  • If you do not know how to read a map, please do
    not be afraid to ask. Someone teaches everyone
    and we are happy to teach you)

4
Promotional Guidelines
  • All models are present to represent the brand and
    to work with client representatives to generate
    brand awareness and to achieve clients goals
  • Walk into every account/venue like its the best
    and only place to be
  • Remember to be the party without joining the
    party
  • Get promotion started right away dont wait for
    the rep or other girl, no matter what.
  • Never be too shy to approach anyone.
  • Always be upbeat and greet everyone you see with
    a smile and warm enthusiastic welcome
  • Deliver the product message in a creative, fun,
    sophisticated, and efficient manner.
  • Once you have their attention, inform the
    consumers of any specials, games, and giveaways.
  • Always include the bar and wait staff in your
    promo. They will help you to look good.
    Introduce yourselves to all of them FIRST!
  • As you meet everyone, let them know youll be
    back to check on them shortly.
  • Once you speak to everyone and let them know
    there is a promotion, then go around again and
    spend more time with each table.
  • The amount of time you spend with each group is
    dependent on how many people are in the place.
    (If there are only 10 people, you will spend more
    time with each person.
  • As long as you are always talking with the
    consumers, not the rep. or standing there alone,
    then you are doing your job.
  • If you have no giveaways, YOU are the promo.
    Make conversation and sell anyway.
  • If you do have giveaways, still be sure everyone
    is clear on the promo, communicate the special,
    and use the microphone or ask the DJ/Band to
    announce you at the beginning. DO NOT give away
    all of your goodies in the first 5 minutes!
  • Although this is fun, remember that this is a
    job. Like anything fun, it has its consequences
    and we all get tired. Remember, we all love our
    jobs! Never let anyone see anything else!

5
Emergency Procedures In the event of any
emergency or problem, that either affects your
promotion before or during, please follow these
procedures. This also includes any situation
that prevents you from arriving 15 minutes before
your promotion.
  • Step 1-Call HBNBs office First and leave a
    message here with your name, the time you called
    and your phone number. (please repeat phone
    number Twice clearly and slowly) Dont forget to
    leave your name. 310-536-7866
  • Step 2-.After you call the office, please call
    the emergency phone numbers (primary)
    310-633-3313, (if no call back) 310-721-4374 or
    for Northern Central CA 310-570-5041 and leave
    a message, with your name, the time you called
    time and your phone number. (please repeat phone
    number Twice clearly and slowly) Dont forget to
    leave your name.
  • Step 3- If the emergency is before your promotion
    and its after office hours (M-F between 9-6pm)
    refer to step 1 and step 2, but keep calling both
    emergency phones non-stop until you reach
    someone. Its absolutely imperative that you
    reach us. If you are not able to call, find
    someone who can call us, DO NOT LEAVE US HIGH AND
    DRY, You actions could cost all of us our jobs.
    ALSO, NEVER LEAVE YOUR PROMOTION WITHOUT TALKING
    TO ONE OF US, NEVER!

6
Our Client Policies
  • There is no drinking of alcohol, smoking, eating
    or chewing gum, or sitting down at anytime while
    you are working.
  • Always wear the instructed uniform.
  • Conservative accessories unless instructed
    otherwise
  • If there are another brands promotional
    materials, DO NOT wear, carry or use them while
    representing your brand, no matter how cool, or
    what they are.
  • Never disturb or call the client for anything
    please contact HBNB productions with all
    complaints, comments, compliments, instructions,
    directions, questions, and concerns.
  • Never discuss your pay rate with the client,
    account, or your associates.
  • Never discuss HBNB company policies, jobs,
    programs, clients or other confidential company
    information.

7
Promotional Responsibilities
  • Do your homework before you arrive at the
    account.
  • A)Write down the account name, address and phone
    number in a place where you wont lose it.
  • B) Know which product youre promoting and know
    something about it. (many products can be found
    under current models on our website).
  • www.hbnb.com
  • C)Contact the account 48 hours prior to the
    promotion and confirm address, confirm they are
    aware of the promotion and have enough product in
    stock. (If there are any problems, contact HBNB
    immediately). Please dont wait an hour before on
    a Saturday night at 10pm to do this.
  • Please ask or inform HBNB at time of booking,
    about a uniform and/or kit that you may need for
    your promotion.
  • Arrive at least 15 minutes prior to your
    scheduled time, in the requested outfit, at the
    account, ready to go. (NO IF ANDS OR BUTS) If
    you have any doubt that you will not be there 15
    minutes before, you must follow the emergency
    procedures
  • Once you arrive at the account, ask for the
    manager, and inform him/her of what you are
    doing. Find out if there are any specials, or
    any other correlating information for your event.
    Introduce yourself to the staff. Make all
    involved personnel aware of the promotion,
    festivities, and specials, and include them in
    your team. (The promotion will not be successful
    without the support of the account staff.)
  • Remember that in addition to creating brand
    awareness, we are also guests of the account we
    are visiting. The account is the entity buying
    our products and the staff is selling our
    products while we are there and after we leave.
    Everyone is to be treated with the utmost
    courtesy. If a problem arises, immediately let
    an attending brand representative know or contact
    HBNB.
  • Assist the account and representative with their
    requests (taking photos, handing out prizes,
    passing out raffle tickets, etc.)
  • Be knowledgeable of local and state laws
    regarding events and promotions. No pitch or
    promotional items (from a liquor, beer or
    cigarette) company of any sort may be given to
    any person under the legal age of 21.

8
Responsibilities Contd.
  • Do not entice a person to drink by offering to
    give them merchandise or point of sale in
    exchange for their business. (Alcohol/tobacco
    related promotions) Everyone must be treated
    equally whether they are consuming or buying your
    product or not, however you may be strategic on
    when and where you pull it out and who you hand
    it to.
  • Encourage consumers to drink responsibly, and do
    not encourage an intoxicated person to continue
    consuming (Alcohol related promotions)
  • All promotional items should be distributed
    during an event at no cost to account or
    consumers unless otherwise instructed, and the
    leftovers should be returned to the
    representative, or person who gave them to you.
    This goes for leftover liquor bottles at tastings
    too. Please do not ask the rep. to take things
    home as it is tacky and awkward. The rep. Is on
    a budget too and may need the leftovers for
    customers.
  • All accounts should be left as you found them
    Never leave trash or empty boxes in the account.
  • Always meet up with the account manager/contact
    person at the end of the promotion to thank them.
  • You are responsible for your uniform Do not lose
    it, alter it, or give it away. Keep it clean and
    tidy. Hand wash it inside out, line dry.
  • After the promotion, a recap is required. You
    must fill out the recap information in full for
    your promotion (one event per recap)
  • A recap is required in order to receive payment.
    This is proof you completed your promotion. There
    is a template on line, under current models for
    your convenience. This must be emailed the next
    business day to accounting_at_hbnb.com. (NO RECAP,
    NO CHECK)

9
General Info.
  • Cell Phones You must have a cell phone with you
    on the days you are contracted. During
    promotions, it should only be used for emergency
    to contact HBNB Productions No phones during
    events
  • Tardiness If you think you are going to be
    late, call HBNB immediately. Do not wait to call
    and do not ever contact the client directly. If
    you are late, which WILL NEVER happen you must
    apologize to the account and offer to stay for
    additional time to compensate for the lost time.
  • Kits/Point of Sale If you think something is
    missing, contact HBNB immediately. If you cannot
    reach HBNB, proceed with the promotion. It is
    about communicating.
  • Only one kit is to be used at each promotion,
    unless you are instructed otherwise by HBNB. If
    there is anything left over, it must be returned
    to HBNB or used for your next event. It should
    be noted on the recap.
  • All kits are labeled by HBNB as to what they
    should be used for. Please read the label and
    only use the kit for what is specified on the
    label.
  • Absolutely no items should be removed from the
    kits or given to anyone before the promotion.
    Removing items for personal use is theft.
  • Never sell, for monetary value or for exchange of
    goods, either personally, or indirectly, any of
    the kits, uniforms, or their contents. We are
    not licensed to sell items provided by HBNB or
    their Clients, unless we have written legal
    permission. All items are to be distributed at
    no cost during the specified event unless
    otherwise noted beforehand.
  • Never leave trash or empty boxes in or around a
    venue or work area. You are responsible for
    keeping all working areas clean.

10
General Information (contd.)
  • Appearance A Professional and glamorous
    appearance is imperative for spokes modeling.
    Hair, facial hair included, must be styled,
    clean, and well groomed. Women should have
    makeup that highlights their natural beauty, not
    overstated, but certainly not understated. YOU
    MUST STAND OUT. WHEN YOLU ENTER, EVERYONE SHOULD
    KNOW YOU ARE A MODEL. YOU MUST BE A CUT ABOVE.
  • Models must be approachable. All piercing and
    tattoos should be minimal or invisible. No
    distracting jewelry or oversized accessories are
    acceptable. All models should look uniform and
    the focus, beyond their beauty and shining
    personality, should be on the product.
  • Uniforms Each model is responsible for having
    the appropriate uniforms. You may provide them
    or purchase them from HBNB. The required
    uniform, unless otherwise specified is a black
    short mini skirt, or black sexy pants (NO jeans),
    black or clear heels with a 3 minimum heel, and
    a branded shirt or dress, leased from HBNB. When
    there is not a branded shirt or dress available a
    non-branded plain black sexy top should be
    worn.Other uniform requests include, but are not
    limited to black pants, black shorts, khaki
    pants, and khaki shorts.
  • As a representative of HBNB, Model may be issued,
    on loan, marketing/advertising products
    including, but not limited to slacks, hats,
    jackets, tops, dresses, shirts, shorts,
    promotional give away items. Model agrees to
    return any and all items immediately upon request
    in good, clean, and reusable condition.
  • Conduct Model must be a team player with a
    positive attitude. Model must stay busy and
    should not carry on personal conversations with
    the clients or their co-workers. Model should
    not sit during their promotion or become engaged
    in personal or extensive conversation with one
    party, but rather reach as many people as
    possible concentrating the discussions on the
    product being promoted.

11
General Information (contd.)
  • Knowledge It is the responsibility of each model
    to have a thorough understanding of each product
    that they are promoting including, but not
    limited to, its history, family of products, and
    uses.
  • Some info. can be found under current models on
    our website.
  • It is also the responsibility of Model to obtain
    the necessary uniform, tools, and promotional
    items from HBNB or other source at least 24 hours
    prior to their scheduled promotion. (HBNB hours
    are M-F, 10AM to 6PM, unless prior arrangements
    are made).
  • There is absolutely no drinking of alcohol,
    smoking, eating, use of drugs, chewing gum, or
    use of cell phones at anytime while contracted to
    HBNB.
  • At the end of a promotion, Model agrees to leave
    the venue and not to stay there for any personal
    reason following an event. Model further agrees
    to remove all branded merchandise from their body
    prior to engaging in any after work events or
    routines.
  • Model will not engage in any personal
    conversation or festivities with any client
    directly or indirectly doing business with HBNB,
    even if they are invited to. Model should not
    bother the client, hang on the client, call the
    client, or give their personal numbers to the
    client for any reason. Always refer HBNB.
  • Recruiting If a new client attempts to recruit a
    contractor of HBNB, the contractor should give
    them the contact information for HBNB. It is
    unacceptable to promote yourself during HBNB
    events.

12
USEFUL DEFINITIONS
  • P.O.S. Point of Sale Any tangible item that
    advertises a product
  • (ex Banner, key chain, tee shirt, Bar kit,
    coasters, etc.)
  • Bar Kit A container of p.o.s. to be used during
    a promotion
  • Supplier A person or group of people that works
    directly for a specific brand or product. This
    person usually works in conjunction with a
    distributor or various distributors in different
    areas to help sell in a brand, price points, and
    programs (such as promotions).
  • Distributor An entity that distributes or sells
    a suppliers products, or various suppliers
    products wholesale to stores, restaurants, bars,
    clubs, hotels, etc.
  • Account In many sales industries, the place
    that is purchasing product(s) from another entity
    is referred to as an account. (ex The place
    where you are assigned to execute a promotion
    Joes Bar)
  • Price Point A lowered price program sold into
    an account (usually initiated by hard work from
    the supplier distributor) in order to have a
    more successful promotion.
  • Target Market A specified consumer or group of
    consumers that a promotion is trying to reach, or
    target. (ex 22 year old men that drink imported
    beer) This is by no means saying that any other
    group should be ignored, just that this
    particular group is the intended focus.
  • On Premise A place where consumers can drink
    the product there (bar, club, restaurant, etc.)
  • Off Premise Items must be taken away to be
    consumed (market, store, etc.)

13
Items to Carry with You
  • The following items are standard to have with you
    at all promotions. They help you to look more
    prepared and professional)
  • Black Sharpies-Autographing writing on posters,
    table tents, etc.
  • Scotch Tape-hang posters
  • Duct Tape-hang banners
  • Push Pins-hand p.o.s.
  • Band Aids-hurting feet
  • Extra pair of heels-in case one breaks
  • Extra Black mini skirt top in your car just in
    case
  • HBNB model/client referral cards (do Not use
    during promo)
  • Cell Phone- (emergencies directions-not during
    promo)
  • Thomas Guide/Map- DO NOT GET LOST (It is Not an
    excuse for lateness!

14
Invoicing / Recaps
  • This is part of the job.
  • All invoice recaps must be e-mailed to HBNB
    Productions within 24 hours to accounting_at_aol.com.
  • If your promotion is cancelled when you arrive at
    the account you must have a recap or note signed
    by a manager, head bartender, or brand
    representative in order to guarantee payment. If
    they refuse to sign get their name and right
    refused to sign. Please see IC contract for
    additional information.
  • HBNB requires both an Invoice and Recap to be
    submitted by the model in order for you to
    receive payment.
  • HBNB has provided an invoice recap template on
    our website that you may use for your
    convenience. It is both forms rolled into one.
    Once you go to our site, www.hbnb.com, go under
    current models to find this form.
  • It is suggested to keep detailed records of the
    days you work, as it is your responsibility to
    complete your invoice and recap correctly.
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