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Education and Outreach: Keys to Energy Efficiency

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Title: Education and Outreach: Keys to Energy Efficiency


1
Education and Outreach Keys to Energy
Efficiency
  • Gail Hendrickson
  • Alliance to Save Energy
  • Energy Education Forum
  • January 5, 2006

2
Presentation Outline
  • About the Alliance
  • Energy Efficiency Americas Greatest Energy
    Resource
  • Using Policy, Education Outreach to Drive
    Energy Efficiency
  • - Federal Approaches
  • - State Local Level Approaches
  • - Alliance to Save Energy Approaches

3
What is the Alliance?
  • NGO coalition of prominent business, government,
    environmental and consumer leaders who promote
    the efficient and clean use of energy worldwide
    to benefit the environment, economy, and national
    security.
  • Mission To advance energy efficiency world-wide
    through policy, education, research, technology
    deployment, market transformation and
    communication initiatives.
  • Chaired by Senator Mark Pryor (D-AR) and James
    DeGraffenreidt (CEO Washington Gas) with strong
    bi-partisan congressional, corporate public
    interest leadership

4
Forging Alliances Business, Govt. Public
Interests
  • Alliance enjoys sponsorship by more than 100
    businesses and
  • organizations across a broad spectrum of economic
    sectors
  • Unique structure with expertise in research,
    policy advocacy,
  • education, technology deployment, and
    communications

5
U.S. Percentage of Population, Energy
Consumption, and Energy Production
6
Growing Gap between Production Capacity and
Demand for Energy
7
Why Energy Efficiency?
  • Energy Efficiency Extends U.S. Energy Supplies
  • CHEAPER
  • Each 1 invested in DOEs EE RDD programs 20
    to the economy
  • Each 1 invested in EPAs Energy Star program
    75 in energy cost savings and 15 of investment
    in new efficiency technologies
  • QUICKER
  • In 2001, California cut energy peak use by 13 in
    Seven Months
  • CLEANER
  • Negawatt produces NO ENVIRONMENTAL FOOTPRINT
  • EHANCES SECURITY
  • Energy efficiency is a homegrown resource!

8
Overcoming Barriers to Energy Efficiency
  • Lack of awareness regarding energy saving
    potential of new technologies
  • Outmoded concept that efficiency equals sacrifice
  • Cost premium of efficiency investments often
    precludes investment
  • While rising in the U.S., energy is still
    relatively cheap
  • Difficulty in obtaining financing for energy
    efficiency improvements

9

Raising the Baseline Federal Approaches
  • APPLIANCE STANDARDS IN NEW ENERGY LAW
  • Covers 15 additional commercial and residential
    products
  • Commercial refrigerators, air conditioners,
    coin-op washers
  • Residential ceiling fans, dehumidifiers,
    torchiere lamps
  • Directs DOE rulemakings for three products
  • Requires DOE to report to Congress every 6 months
    on plans to set all standards for which they have
    missed legal deadlines

10
Raising the Baseline Federal and Statewide
Approaches
11
Raising the Baseline Federal and Statewide
Approaches
12
Motivating Consumers Federal Approaches
  • VOLUNTARY PROGRAMS
  • Energy Star - a government-backed program helping
    businesses and individuals protect the
    environment through superior energy efficiency.
  • About 40 of the American public
  • currently recognizes the Energy Star label.
  • Regions with active energy efficiency programs
    have recognition levels at or above 60.

13
Motivating Consumers Federal Approaches
  • TAX INCENTIVES IN NEW ENERGY LAW
  • Existing Homes Homeowner tax credit up to 500.
    Available 2006-2007.
  • 10 of cost of insulation, doors, Energy Star
    roofs.
  • 10 of cost of windows (up to 200 credit).
  • Central air conditioners, water heaters, heat
    pumps (300).
  • Furnaces and boilers (150 50 for furnace
    fans).
  • VehiclesBuyer tax credit for light-duty hybrids
    ranging from 250-3400 depending on fuel
    economy.
  • Phased out after manufacturer sells 60,000.
  • Also credits for diesel and alternative fuel
    vehicles.
  • Existing electric vehicle credit.
  • Solar equipment and fuel cells 30 tax credit.

14
Motivating Consumers Federal Approaches
  • PUBLIC EDUCATION AND OUTREACH
  • Energy Efficiency Public Information Initiative
  • 90 million/year, five-year authorization for DOE
    to carry out consumer energy savings media and
    advertising campaign.

15
Motivating Consumers State Approaches
  • Californias Flex Your Power campaign
  • Partnership of CA utilities, residents,
    businesses, institutions, government agencies,
    non-profit organizations.
  • Campaign Elements
  • Retail promotions Comprehensive website
  • Electronic newsletter Educational materials
    Advertising
  • Results
  • Reduced energy consumption at peak by 14
  • 33 of residents cut energy use by at least 20

16
Motivating Consumers State Approaches
  • State Level Tax Incentives
  • Green building tax credits (AZ, CA, MD,NY, OK,
    OR)
  • State tax deduction for efficiency improvements
    (ID, IN, MT, NV, NY)
  • Sales tax exemptions for efficient products (MD,
    MN, OR)
  • Residential and business tax credits (OR)

17
Motivating Consumers ASE Approaches
Consumer Campaigns Energy Hog Super
Powers Powerful avings The Power is In Your
Hands
18
Motivating Consumers ASE Approaches
  • Green Schools Program
  • Educating students about energy efficiency while
    engaging them in saving energy in their schools,
    operating in 7 states and previously in 3
    countries.
  • Hands-on, real-world student learning
  • Students, Teachers, and Custodians work together
    to identify and reduce energy waste
  • School districts return a of dollars saved back
    to individual schools that saved.
  • Green Campus Pilot Program at 10 universities.

19
Recommendations for Success
  • Make the Case for Energy Efficiency
  • Energy Savings --
  • Environmental Benefits
  • Economic Health and Opportunity
  • Avoid Need for New Power Plants
  • Personal Responsibility Energy Security
    Sustainable Energy Future
  • Create Strategic Alliances, Coalitions
    Partnerships and Involve Key Stakeholders
  • Consumer Advocacy Groups Industry Businesses
  • Environmental Organizations Policy Makers
  • State Governments
  • Explore Voluntary Programs and Incentives
  • Mandatory Requirements
  • Develop Disseminate Tools and Information

20
Prescription for Sustainable Future
  • Our greatest national energy resource is the
    energy we currently waste.
  • Former Energy Secretary Spence Abraham
  • Implement National Energy Policy
  • To Do List Requires MUCH MORE WORK!!!
  • Extend and Expand Federal Tax Incentives
  • Enact Meaningful Energy Efficiency Provisions in
    the Transportation Arena
  • Continue to Drive State Leadership
  • Migrate best policies/best practices
  • Organize and support regional initiatives

21
Contact Us
  • Alliance to Save Energy
  • 1200 18th Street, NW
  • Washington, D.C. 20036
  • Phone 202.857.0666
  • Website www.ase.org
  • Gail Hendrickson
  • Vice President
  • Corporate, Communications Government Affairs
  • ghendrickson_at_ase.org
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