The Bonner Network

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The Bonner Networks Serve 2.0 InitiativeApplyin
g Social Media Tools for Campus-Community Civic
Engagement

• A Project of the Bonner Foundation and Middlesex
  County College

A program of The Corella Bertram Bonner
Foundation 10 Mercer Street, Princeton, NJ
08540 [phone] [phone] fax For
more information, please visit our website at
www.bonner.org
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Serve 2.0 Sub-grantee CallAgenda

• Big Picture
• Progress So Far
• Introducing Sub-Grantees
• Evaluation Strategy
• Next Steps

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Context Who Are We?

• 80 campuses nationwide with 3,000 students
• Intensive, multi-year service civic engagement
  program
• Student development, community impact, campus
  culture of service
• 20 years of work to build an integrated model
• Using Serve 2.0 to confront the challenge how
  to tap and leverage our networks shared capacity
  (_at_ campus national level) to take engagement to
  the next level?

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What we want to learn and accomplish...

• Which social media tools can best
• Inspire greater numbers of students to engage in
  service?
• Be used for student learning and leadership
  development?
• Help increase variety, impact, and quality of
  campus/community partnerships?
• Increase communication coordination on and
  between campuses and community partners?

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Weve been experimenting with and applying social
media tools for...

• National networking
• Campus organizing
• recruitment publicity
• training, reflection enrichment
• project management
• fundraising resource development
• Policy research, education advocacy

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National Networking
Facebook
Wiki
Blog

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

delicious
MyGov
Ning
Twitter
YouTube
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National Networking

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

Every campus has a profile where it can describe
its program. Campuses can access and share
information.
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National Networking

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

Campuses keep their profiles live to share best
practices with students, the Foundation, and
across the network
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National Networking

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

Handbooks, training modules, and other resources
are shared
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National Networking

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

The Serve 2.0 Resource Wiki provides info for
using social media tools. Campuses profile their
innovative ideas, like this one for Twitter.
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National Networking

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

Campuses are beginning to profile their
approaches to issues. Social Bookmarking
captures great resources on the web.
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National Networking

• Networking campuses to share
• Program models profiles
• Best practices
• Management resources
• Know-how with social media tools
• Education and knowledge (issues)
• Dialogue

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Local Networking

• 44 Campuses have now created their own program or
  campus wikis!
• Student Profiles
• Asset Mapping
• Neighborhood Profiles Maps
• Partner Information
• Team Planning

Check them out - use the Index on the Bonner
Network Wiki
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Policy Research Advocacy

• Campuses are working to
• Profile their work on an issue
• Identify a partner and topic to research policy
  options
• Create an issue brief
• Integrate PolicyOptions

Campuses are beginning to profile their
approaches to issues. Social Bookmarking
captures great resources on the web.
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Bonner Video Project

• Campuses will create four videos this spring
• Program Profile
• Partner Profile
• Training Enrichment Video
• Issue Profile

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Serve 2.0 SubgrantsIntegration of Social Media
Around an Issue

• One (or a few) issues
• Combination of social media tools
• Integrated approach with goals for
• student engagement
• student development
• partner capacity building and impact
• campus coordination expansion of civic
  engagement
• 1,500 - 2,000 per campus

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Serve 2.0 Subgrantees
Campus Issue (Partner) Face-to-Face Strategies Web-Tools Mentioned
Amherst College Youth/education (schools) Train-the-trainers program, training manual Facebook, Videos, YouTube, Blog, Meebo, Wiggio, Bebo, Jing, Ning, Slide, flickR
College of Saint Benedict Homelessness (non-profits serving homeless) Hunger Banquet, Empty Bowls, campus-wide events Facebook, Videos, YouTube, Wikis
Concord University Homelessness (non-profits serving homeless) Service Trips, National Coalition, CBR/PolicyOptions Issue Briefs Facebook, Videos, YouTube, Blog
Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos, YouTube, Wiki, Blog, Campus Website
Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook, Videos, YouTube, Wiki, Podcasts
Hamilton College Immigration/Refugees (Diversity) Policy Forum, Issue Briefs Videos, YouTube, Wiki, Blog, Podcasts
Pfeiffer University Youth/education (schools) Site-based team work Facebook, Videos, YouTube, Wiki, Blog, Twitter, MySpace, Google Docs
Ripon College Africulture/Food/Economic Development City organizing strategy (Main Street), issue campaign Twitter, Change.org, StumbleUpon, Google Calendar, flickR
Stetson University Youth/education (youth-serving nonprofit) Site-based team work Facebook, Videos, YouTube, Wiki
The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos, YouTube, Wiki, Blog
Tusculum College Diversity (non-profit) Skits, community partner workshops Videos, YouTube, Blog
UC Berkeley Youth/education (schools) Site-based team work (20 sites) Facebook, Videos, YouTube, Wiki, Google Maps, Volunteer Match, Facebook Plug-In to be created
University of Louisville Arts / Diversity (museum) Intern Seminar (skills) Facebook, Videos, YouTube, Wiki, Blog, Google Apps, MySpace, Twitter, flickR, museum portal
University of New Mexico Youth/education (youth-serving nonprofits) NM Civic Engagement program Videos, YouTube, Wiki, Blog, Wiggio, Google Apps, Picasa, Blogspot, Campus Website
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Serve 2.0 Subgrantees
Each campuss plan is on the Serve 2.0 Resource
Wiki. Google Maps let us see these schools and
partners on a map.
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Serve 2.0 Subgrants Common Issue Areas Provide
an Opportunity to Collaborate

• Education/Youth Development
• Amherst, Pfeiffer, Stetson, UC Berkeley,
  University of New Mexico
• Homelessness and Hunger
• College of Saint Benedict, Concord
• Immigration/Culture Diversity
• Guilford, Hamilton, Tusculum, University of
  Louisville
• Community/Economic Development (City Partners)
• Ripon (food), University of Louisville (arts)
• Multiple Issues
• Davidson, The College of New Jersey

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Serve 2.0 Subgrants Common Issue Areas Provide
an Opportunity to Collaborate

• How might sub-grantees connect, share ideas, and
  collaborate?
• Serve 2.0 Resource Wiki
• Conference Calls
• Direct phone calls and emails
• Other ideas

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Serve 2.0 Subgrants Aim to Build Partners
Capacity Types of Engagement

• Schools After-school Programs
• Amherst, Pfeiffer, Stetson, UC Berkeley, UNM
• Shelters, Food Programs, and Multi-service
  Agencies
• College of Saint Benedict, Concord
• Refugee Centers, Multicultural Centers
• Guilford, Hamilton, Tusculum
• City Main Street Program, Museum
• Ripon, University of Lousville
• Link with Site-Based Teams and Campus-wide
  Service
• Davidson, The College of New Jersey

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Serve 2.0 Subgrants Common Issue Areas Provide
an Opportunity to Collaborate

• What might be some other supports and
  opportunities to provide partners or connect
  them?
• Serve 2.0 Resource Wiki
• Conference Calls
• Meetings
• Trainings / Webinars

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Serve 2.0 Subgrants Links with Proven Civic
Engagement Organizing

• Integration with Bonner Program, Trips, On-Campus
  Events
• Concord, CSB
• Link with policy research / issue briefs
  faculty roles
• Guilford, Hamilton, Pfeiffer
• Student leadership roles (interns,
  train-the-trainer, creative)
• Amherst, Tusculum, University of Louisville
• Site- and issue-based teams
• Stetson, TCNJ
• Strategic / movement focused approaches
• Ripon, UC Berkeley
• Catalyzing broader student engagement
• Davidson, TCNJ

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EvaluationWhat are we trying to learn?

• Going Broader
• How can social media tools be used in the context
  of campus civic engagement? (Baseline Pre/Post
  Campus Survey, Focus Groups)
• Can online lead to offline? (Online Student
  Survey, Progress Updates)

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EvaluationWhat are we trying to learn?

• Going Deeper
• How/are students affected by their leadership
  role in an issue-based project using social media
  as an organizing tool? (Semesterly Pre/Post
  Online Student Leader Survey)
• Do Community Partners feel better able to meet
  their mission as a result of grant activities?
  (Community Partner Surveys)

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EvaluationWhat are we trying to learn?

• Connecting Leveraging
• Does the use of social media by Bonner Programs
  connect people organizations not previously
  connected? (Progress Updates, Student Leader
  Survey, Community Partner Surveys)
• Can social media tools help to leverage higher
  education's assets for community partnerships?
  (Progress Updates, Community Partner surveys)
• What social media tools are most effective when
  used by a campus at supporting service? Why?
  Under what conditions?  (Progress Updates,
  Conversations with Fdn staff, Focus Groups,
  Community Partner Surveys)

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EvaluationProposed Timeline

• Student Leader Surveys - Coordinated by CIRCLE,
  at the beginning and end of each semester
  starting in the Fall of 2009
• Community Partner Surveys - June 2009, Jan
  2010, June 2010, Jan 2010 (each campus will do
  this twice the final and only one of these
  asterisked dates)
• Progress Updates - Due to Corporation - June
  2009, Jan 2010, June 2010, Jan 2011
• Baseline Post-Survey (2011)
• Discussion at SLI - June 2009, June 2010

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Evaluation Questions to Discuss

• How would you prefer to send the names of student
  leaders on these grant-funded projects to us at
  the beginning of each semester?
• What do you suggest and how would you prefer to
  include your Community Partners on this project
  in a survey? (at two points over the course of
  two years)

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Next Steps Sharing and Brainstorming

• Thoughts or take-aways?