Everything you need to know about the MOVE UPDATE

1
Everything you need to know about the MOVE UPDATE
With guest Michelle Kirkpatrick from the United
States Postal Service
2
Michelles USPS background

• 24 year history
• Started as a Clerk
• Experience in the Retail Division
• as lead sales associate
• Business Mail Entry Office
• Detail on Postal One System

3
America is on the Move and Growing!
On average mailing lists deteriorate over 1 a
month.
41 million Americans move every year! Thats
more than the combined populations of the states
of New Jersey, New York, and Pennsylvania.
There are 1.8 million new addresses added each
year.
4
Move UpdateEffective November 23, 2008

• Move Update is the process for updating names and
  addresses.
• The new regulations will
• Help eliminate undeliverable mail pieces
• Reduces the number of mail pieces that require
  forwarding or return
• Let USPS know what to do with undeliverable mail
• Mailers who claim presorted or automation rates
  for First-Class or Standard Mail must demonstrate
  that they have updated their mailing list within
  95 days before the mailing date.

5
Four pre-approved methods to meet Move Update
Requirements

• Premail
• 1. National Change of Address Linkage System
  (NCOALink)
• 2. FASTforward
• Postmail
• 3. Ancillary service endorsements
• 4. Address Change Service (ACS) with the
  Intelligent Mail
• Barcode or participant code
• Alternative methods that require separate
  approval also are offered for First-Class Mail
  mailings.
• Mailers who use the exceptional address format
  (e.g., Jane Doe or Current Resident) do not have
  to meet this requirement.

6
National Change of Address Linkage System
(NCOALink)
1.

• National Change of Address Linkage System
  (NCOALink)
• an address correction service provided to mailers
  through companies licensed by the Postal Service.
  
• Updated change-of-address information for the
  entire country is provided on a regular basis to
  the licensees by the Postal Service.
• The licensees match mailing lists submitted to
  them by mailers against the USPS database. If a
  match is made, the correct the address is
  provided.
• Benefits
• Reduces undeliverable mail by providing the most
  current address information for individual,
  family, and business moves.
• Prevents re-mailings after address corrections
  are received because the address correction is
  applied prior to the mailing.
• Reduces mailer costs by reducing the number of
  undeliverable mail pieces.

7
FASTforward
2.

• FASTforward system
• Access to over 40 million permanent
  change-of-address (COA) records, which reflect a
  13-month period.
• Data is updated weekly.
• Consists of a USPS licensed computer system
  containing FASTforward name- and address-matching
  software and the COA database.
• FASTforward Multiline Optical Character Reader
  (MLOCR) is mainly used in conjunction with
  commingling processes.
• Mail is redirected to the recipient's new address
  during commingling processing.
• Benefit
• New address information is applied to the
  mailpiece in real time, so delays associated with
  traditional mail-forwarding activities are
  avoided.

8
Ancillary Service Endorsements
3.

• Used by mailers to get new addresses and to
  provide USPS with instructions on how to handle
  undeliverable pieces.
• The endorsements are the same for all classes of
  mail, but treatment and costs differ.
• To meet Move Update requirements, mailer must
  send at least one mailing to the address with an
  approved ancillary service endorsement within 95
  days, mailer must make the address changes before
  next mailing.
• 1. Address Service Requested
• 2. Return Service Requested
• 3. Change Service Requested
• 4. Temp-Return Service Requested (First Class
  Mail Only)
• Benefits
• Ancillary service endorsements allow the sender
  to obtain the addressee's new address or reason
  for non-delivery. Also provides Postal Service
  with instructions for the disposition of
  undeliverable mail.
• Forwarding Service Requested does not meet Move
  Requirements.

9
(No Transcript)
10
Address Change Service
4.

• Two versions of ACS
• 1. The traditional alpha Participant Code or
• 2. Used with an Intelligent Mail Barcode encoded
  with a Business Entity Identifier (BEI) Code.
• Both versions notify mailers electronically of
  Change of Address (COA) or reason for
  non-delivery, however costs are different. ACS is
  available for all classes of mail.
• Mailers must acquire either an ACS participant
  code or BEI code from the National Customer
  Support Center (NCSC).
• Mailers choose how frequently they receive
  address correction notifications daily, weekly,
  biweekly, monthly, or bimonthly. They get COA
  information through a secure Web site.
• For more details about participating in ACS go to
  http//ribbs.usps.gov/files and select ACS or
  contact the NCSC at 800-238-3150.

11
Penalties

• Must update addresses within 95 days of mailing
• Must have documentation for NCOA, maintain
  paperwork and address change notifications used
  with ancillary service endorsements for 2 years
• If requirements are not met, mailers will have to
  pay full rate (first class rates based on weight)

12
For additional information

• Ribbs website
• www.ribbs.usps.gov
• Quick Service Guide
• pe.usps.com/text/qsg300/Q507d.htm
• USPS website
• www.usps.com