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Stand Up Stand OutPersonal Branding for
Business Professionals

• Women in Business Leadership Conference
• Friday, February 8, 2008
• Wendi R W McGowan
• Wendistry, LLC
• 2820 McKinnon, Suite 1069
• Dallas, Texas 75201
• www.wendistry.com

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Why Develop Personal Brand?

• New Business Landscape
• Job Security
• Attract People, Projects, Jobs
• Take Charge

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• So, Who Are You?

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Brand YOU(as recognized by others)

• Motivation / Passion
• Talents / Skills
• Background / Experience
• Niche / Market Served
• Actions / Perceptions

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5 Steps to Brand Success

• Be Focused
• Find Your Voice
• Discover Your Niche
• Become Well Known
• Be Who You Want

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Be Focused

• Two words, Five Letters OWN IT

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• Find Your Voice

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Discover Your Niche
1. Your Name
2. Unique Specialty
5. Your Performance
3. Tag Line
4. Key Visuals
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• Become Well Known

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Example Positioning Wendi R W McGowan

• A CEOs GPS
• Ideation Strategy Revenue Generation
• Web Site www.wendistry.com
• Blog www.wendistry.com/Blog.aspx
• Presentations
• Proposals
• Business Cards
• Collateral

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Be Who You Want

• Fearless
• Say Yes
• Lose Control
• Play Nice
• Smarten Up
• Have Fun

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