Web 2.0

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Web 2.0 Social Networking

• Doug Campbell
• Off Exploring Ltd

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The Business Benefits

• Generate more website visitors
• Persuade more people to buy
• Encourage return visits
• Increase brand visibility

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Off Exploring

• Diary / blog / journal
• User reviews
• Community site

• Photographs
• Video uploads
• Mapping
• Message board
• Facebook, Bebo, Twitter etc integration
• SMS / MMS updates
• Printed books

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End User Value is crucial

• Complementary
• Compelling functionality
• Useful
• Community specific
• Permanent record

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Community capabilities

• Resort focussed
• Before and after your travel
• Group trips
• Reviews from like minded customers

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Reduce our marketing costs

• User generated content drives up organic search
  results
• increased SEO ranking massively
• reduce PPC spend due to the success and reach
  of the travel blogs
• Craig Hepburn
• Global Webmaster STA Travel

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Increase the size of our audience

• Integration with sites such as Facebook, MySpace,
  Bebo, Twitter is exploiting the power of social
  networks.

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Improve conversions

• User content drives 200 - 400 sales increase
• 40 - 60 of users will refer to user content
• More compelling presentation
• Independent reviews
• Additional photography
• Video
• Itinerary visualisation
• Staff generated content
• Visual presentation

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Incremental revenue opportunities

• Incremental sales to customers already travelling
• Leverage additional product sales
• Insurance, excursions, other travel products, etc

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Build repeat business

• Differentiated experience
• Generate brand allegiance

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Fostering loyalty amongst users

• Without this site our trip wouldnt have been
  half as good. It not only allowed us to stay in
  contact but brought 3 generations of our family
  together. Thank you.
• Its a great website, cant believe its free!
  It has kept my family up to date and its so easy
  to use! Love it!

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Brand Exposure

• Increased visibility of the STA brand
• Videos
• Facebook / MySpace / Bebo integration
• Social bookmarking
• Screensavers
• Branded email / SMS to contacts
• Printed materials

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The Business Benefits

• Generate more website visitors
• Persuade more people to buy
• Encourage return visits
• Increase brand visibility

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Why Off Exploring?

• Short implementation time
• Best in class
• Fees based on success criteria
• Full service model
• Years of experience

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• Once again STA Travel, working with its key
  partners, has shown fantastic leadership in the
  area of social media in travel. It is seen as a
  true pioneer in this field and has set the
  benchmark for others to try to follow. "
• KEVIN MAY, EDITOR, TRAVOLUTION