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Creating and designing academic posters

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... ac.uk/services/communications/corporate/guidelines/identity/downloads/templ ates ... Or see Poster advice page on Graduate School Skills webpage coming soon! ... – PowerPoint PPT presentation

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Title: Creating and designing academic posters


1
Creating and designing academic
posters URSS Dr Rachel Hardy Graduate School
Skills Manager
2
Session outline
  • What is a poster
  • Why present a poster
  • Evaluating poster design
  • Effective poster design
  • Display and presentation

3
What is a poster?
  • A large document communicating research
    frequently A0 (84.1 x 118.9cm)
  • A1(59.4 x 84.1cm)
  • Shown in exhibition spaces conference halls
  • Serves as an introduction to your research and a
    basis for questions
  • Presenters are normally given strict guidelines
    (size/conventions for headings/word length)
  • Presenter stands by poster to answer questions

4
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5
Why present a poster?
  • To promote your work/research
  • Suggestions ideas for future directions
  • Criticism (hopefully constructive!)
  • Collaborations
  • Personal interaction with those interested in
    your research
  • Reach others not in your specific field
  • To promote yourself
  • Professional contacts (networking,
    collaborations, fellowships, jobs)
  • Gain useful experience
  • Can use a poster more than once

6
Considering the audience
  • Specialist (e.g. University Press)
  • Experts in same or very closely related field
  • High knowledge level of your subject
  • OK to use jargon technical terms on poster
  • General discipline (e.g. Publishing)
  • Specialists in related/overlapping field
  • Familiar with generalities of discipline
  • Be wary of specialist jargon! Avoid where
    possible
  • General non-specialist (e.g. Business etc.)
  • No familiarity with discipline or subject area
  • Avoid use of jargon basic descriptions only!

7
Considering the event
  • Large event
  • - Lots of delegates and lots of posters
  • - Multiple time-limited poster sessions
  • - Limited time for discussion
  • - Can be impersonal frantic
  • Small event
  • - Few delegates with related interests
  • - Limited posters, often displayed for whole
    meeting
  • - Lots of time for discussion
  • - Intimate relaxed environment

8
  • Creating your Poster

9
Poster evaluation
  • How easy are they to read?
  • Do they attract attention?
  • How effectively is the information presented -
    too much, too little, too crowded, too dispersed?
  • What is eye-catching or pleasing about the visual
    design - use of text, colour, illustration?
  • Consider word count, prose style, idea flow,
    figure clarity, font size, spelling, white space
  • What do you like/dislike?
  • Which is your favourite and why?

10
How should a poster be presented?
  • Readable in 10 minutes max (5?)
  • Amount of text kept to a minimum
  • Informative, not overwhelming (not ALL your
    data!)
  • Eye-catching clear, concise and legible
  • Easily interpreted
  • Well structured
  • Consistent, simple and legible at a distance

11
What should a poster include?
  • Title short, to the point, specific, catchy
  • Introduction minimum background info, put in
    context, get reader interested
  • Overview of methods/approach brief, avoid
    details, use figures/tables if possible
  • Results briefly describe, use charts/images
  • Conclusion remind of hypothesis, tie together,
    relevance to specific field and possibly to real
    world
  • Your experience of the Scheme
  • Acknowledgements
  • Contact details

12
Features of effective poster design
  • Carefully chosen priorities/key points
  • Familiarity with audience
  • Clear structure (abstract/introduction/main
    body/conclusion)
  • Clear navigation (headings/number/colour/layout)
  • Overall cohesion (text linked to images)
  • Limited but effective design palette (text size,
    fonts, colour)
  • Professionally produced careful with the finish!

13
Logos
  • University of Warwick logo
  • http//www2.warwick.ac.uk/services/communications/
    corporate/guidelines/identity/downloads/templates/
  • URSS logo ask CAPD

14
Tips and hints
  • Always do at least one draft (print off)
  • Do not justify text harder to read
  • Consider line spacing
  • Use sub-headings (headings in bold)
  • Limit blocks of text (no more than 10 sentences)
  • Use only 2 fonts for your poster
  • Suggestion serif for body text (e.g. palatino)
    sans serif for headings (e.g.helvetica)
  • Use correct citation method for your discipline
  • When using images, put a thin border - more
    visually appealing
  • Get help from supervisors

15
Tips and hints continued
  • Can it be comfortably viewed from 6 feet away?
  • Many viewers only look at diagrams/images add
    titles, make sure they are clear and stand out
  • Dont use ALL CAPS or Title Case
  • Colour blindness
  • 8 of males and 0.5 of females
  • To test your poster run it through the free
    Vischeck service (vischeck.com/vischeck/vischeck
    Image.php)

16
Using colour
  • Always choose a simple colour palette 2/3
    colours and black
  • Use the colour wheel
  • Analogous colours (easy on the eye) are any three
    colours which are side by side. Usually one of
    the three colours predominates.
  • See www.colormatters.com

analogous
17

complementary colours - opposite to each other on
the wheel - give the most contrast
complementary
18
Choosing colours
  • Select colours that co-ordinate rather than clash

accent 1
text
text
accent
accent 2
background
background
19
Layout
  • Content well structured
  • Well organised
  • Consistent
  • Simple
  • Legible

20
  • Use a Design Grid
  • Foundation for page
  • design
  • Defines space
  • Directs attention
  • Boundaries maintain consistency

21
Build up your poster using a number of separate
panels/boxes Simple (uses familiar
software) Can be effective for structuring your
presentation
22
Work in progress
23
Finished
24
Past URSS Posters
  • http//www2.warwick.ac.uk/services/cap/landt/rbl/u
    rss/projects2004_5/

25
  • Display and presentation

26
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27
Display and presentation
  • Check mounting arrangements materials done
    for you
  • Wear a name badge (may be provided)
  • Have handouts with more information/small
    versions of poster
  • Have a brief talk planned for interested visitors
    - do not refer to notes
  • Point to specific parts where possible
  • Dont start again if new viewers turn up
  • Who is your audience?

28
Display and presentation
  • Be professional
  • Use eye contact
  • Study on what you should wear - results suggested
    that colour coordination (not clashing) between
    the poster and the presenters attire may
    substantially increase the popularity of a
    poster!
  • Thank your viewers for visiting if they stay
    longer than 4 minutes you have succeeded!

29
Design grid
  • Adding grids gives a foundation for page design
  • Defines space
  • Directs attention
  • Boundaries maintain consistency
  • See handouts for details

30
Start designing your poster
  • Use the step by step handout for further help
  • Font Size
  • Title Make big 72 point
  • Headings make bold about 36-44 point
  • Body text (e.g., text within each section
    figure captions) about 28-32.
  • To check word count (PowerPoint)
  • Go to file (top menu)
  • Properties
  • Statistics
  • Box at bottom includes word count

31
Using PowerPoint
  • Open PowerPoint (choose blank presentation)
  • Make sure Slide Layout options appear on right of
    screen, if not go to Format and select Slide
    Layout
  • From slide Layout choose the blank page
  • Go to File, Page Setup
  • Enter the width and height you want A0 (84.1cm x
    118.9cm) or A1(59.4 x 84.1cm)
  • Choose Portrait
  • or Landscape

32
Need further help?
  • Contact me
  • R.L.Hardy_at_warwick.ac.uk
  • Or see Poster advice page on Graduate School
    Skills webpage coming soon!
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