Reaching Potential Customers

1
Reaching Potential Customers

• Carl Vetterli

2
Vision Statement

• Improve quality produce
• Sell more produce to more customers
• Become clear market leader in southern California

3
Two-Year Goals

• Triple gross income
• Have market share of 50 in southern California
• Double customer base
• Reduce cost of storing and transporting produce
  by 8

4
Our Marketing Campaign

• Direct mailings
• Telemarketing
• Sales presentations

5
Customer Demographics

• Current number of regular customers 248
• Our customers 65 restaurants, 35 grocery
  stores
• Average number of orders per month per customer
  3.2
• Average amount per order 312

6
Recommendations

• Increase number of sales reps and direct mailings
• Increase marketing to restaurants and grocery
  store chains
• Proceed with plans for Quito facility