Title: SLA Spring Meeting 
 1SLA Spring Meeting  8th April 2008St 
Petersburg, FloridaSean McDonnell 
sean.mcdonnell_at_informa.com212-520-2786 
 2  3Introduction
- Global RD pipeline database in development since 
1980  - 41,000 full drug profiles (9144 active) 
 - 3100 private and public company profiles 
 - 218 detailed therapy profiles 
 - 1645 Searchable targets and target families 
 - 16,000 complete chemical structures 
 - 34 Full-time Pharmaprojects scientific editors 
(based in Europe, US and India)  - Over 200 contributing editors 
 
  4 Information Sources
- News feeds and Press Releases 
 - Company Web sites, fact sheets  Annual reports 
 - Meetings abstracts (covered 140 medical  
investor meetings in 2007)  - Editorial contacts within companies - 6039 drugs 
(15) have direct communication data in profile  - Other Informa products  Scrip, TrialTrove, 
Clinica, Datamonitor  - Online resources  EntrezGene, PubMed, Espacenet, 
FDA  - Peer reviewed journals 
 - FDA and SEC filings 
 - Published Trials Results 
 - Public trials registries (clinicaltrials.gov, 
cancer.gov)  - Company Conference calls with analysts 
 
  5Unique Features 
- Functionality and specificity 
 - 75 fields of searchable and exportable data 
 - Established reputation for high quality 
information  - 28 years of RD data collection 
 - Innovative and original content 
 - Trend Analysis  Annual data from 1995 to 2008, 
which can be searched to see how RD patterns are 
shifting.  - Pharmaprojects Rating system Internal 
benchmarking program  - Target Families - Grouping together protein 
targets by activity  - More than just a database 
 - Fully customised and consultative training 
programme  - Complete access to all Pharmaprojects scientific 
editors  
  675 fields
- Generic Name, Synonyms, Active Ceased or Fully 
Launched, Accession Number, Detailed Information, 
Clinical Information, Clinical References, World 
Status, Originator, Originator Country, 
Originator Status, Licensee, Licensee Country, 
Licensee Status, Primary Therapy Code, Primary 
Therapy Description, Primary Therapy Status, Any 
Therapy Code, Any Therapy Description, Any 
Therapy Status, Link Pharmacology Code, Primary 
Pharmacology Code, Primary Pharmacology 
Description, Any Pharmacology Code, Any 
Pharmacology Description, Link Therapy Code, 
Primary Indication, Primary Indication Status, 
Any Indication, Any Indication Status, Primary 
ROA Code, Primary ROA Description, Any ROA Code, 
Any ROA Description, Target FamilygtGroupgtSubgroup,
 EC Number(s), Primary Target Name, Primary 
LocusLink/Entrez Gene ID, Any Target Name, Any 
LocusLink/ Entrez Gene ID, Origin of Material 
Code, Origin of Material Description, CAS Number, 
Rotatable Bonds, Hydrogen Bond Acceptors, 
Hydrogen Bond Donors, AlogP, Molecular Weight, 
Chemical Name, Chemical Structure, New Chemical 
Entity, Patent Country, Patent Number, Patent 
Priority Country, Patent Priority Date, Country 
Status, Country Name, Licensing Opportunity, 
Novelty Rating, Novelty Rating Description, 
Market Size Rating, Market Size Rating 
Description, Speed Rating, Speed Rating 
Description, Total Rating, Major Event, Major 
Event Details, Major Event Date, Act/Est, Last 
Updated On, Updated By, Latest Change 
  7Powerful analytical Interface
- Searching 
 - Ability to create both simple and complex Boolean 
logic searches  - Access to previously saved searches 
 - Wildcard, proximity and free text searching 
 - Exporting 
 - Fully customized report tables (HTML, Excel, 
BizInt, SDF)  - Full drug, company and therapy profiles (MS Word, 
Rich text, HTML)  - Graphs and charts 
 - Import/export chemical structures for exact, 
sub-structure  similarity searching (Chemdraw, 
CAS,CXF, ISIS, MDL, SMD, SMILES)  
  8Innovative and Original Content 
- Trend Analysis 
 - Annual snapshot of Pharmaprojects data, inc 
company pipelines, therapies, country status  
mechanism of action 
  9- Pharmaprojects Ratings system 
 - Internal ratings system designed to predict 
blockbuster compounds of the future, using 3 key 
criteria  - Market -based on the reported worldwide sales (in 
US million) for its primary therapeutic 
category.  - Novelty -uses Pharmaprojects' pharmacological 
classification system in combination with the 
therapeutic classification to identify which new 
drug development strategies are the most 
advanced.  - Speed  Uses calculated averages to benchmark the 
speed in which a compound moves through the 
development stages and determine its progress.  - Compounds are then rated 1-15 based on this 
information 
  10Target Searching
- There are 1645 unique protein targets (1514 
human)  - 719 correspond directly to pharmacologies 
 - 44 of all PP records have real targets (i.e. 
not unspecified/NA etc)  - Full links from all drug records to Entrez Gene 
database  
  11Links to Entrez Gene
- Drug target database developed by NCBI 
 - Collates data on genes and proteins from many 
reputable sources, including GenBank, SwissProt, 
Unigene, OMIM and PubMed  - These profiles describe target properties and 
contain a large number of useful links, including 
sequence links, OMIM for detailed background 
information, PubMed references, Gene Ontology 
classes and KEGG pathways 
  12Target Families
- Classified all drug protein targets into 6 main 
categories, based on general activity.  
- Cytokine/Growth factor 
 - Enzyme 
 - Ion channel 
 - Peptide hormone 
 - Receptor 
 - Transporter 
 - It is then possible to drill down by a further 
3 levels of specific target activity.  - Example 
 - (Parent) Receptor 
 -  gt (Child) GPCR 
 -  gt (Grandchild) Angiotensin 
 -  gt (Target) angiotensin II receptor, type 1 
 -  gt (Target) angiotensin II receptor, type 2 
 
  13Links to Scrip
- Scrip World Pharmaceutical News is a news 
service, which  - delivers an unrivalled range of pharma market 
intelligence.  
-  Pharmaprojects analysts access Scrip Daily News 
Online stories on a daily basis in order to 
update information appearing in Pharmaprojects 
drug profiles.  -  For all articles published since January 2001, 
Pharmaprojects provides links from the Scrip 
Daily Online references given in the 
Pharmaprojects drug profile to the full news 
story from Scrip Pharmaceutical News  completely 
free of charge. 
-  In clicking the Scrip hyperlink, the full text 
article will be displayed. 
  14Links to Pubmed
PubMed is a service of the U.S. National Library 
of Medicine that includes over 17 million 
citations from MEDLINE and other life science 
journals for biomedical articles back to the 
1950s. PubMed includes links to full text 
articles and other related resources. 
-  Our editors review new PubMed citations on a 
daily basis and with each item of data sourced, 
we provide a hyperlink to the relevant article. 
-  In PubMed you can access more bibliographic 
information by using the list of further links to 
related articles, and access a range of 
background information.  - We have added more than 1,000 PubMed links to 
Pharmaprojects already, and are increasing this 
number weekly.  
  15More than just a database...
Pharmaprojects is more than just a database - we 
provide a research service, offering immediate 
access to our team of scientific analysts in both 
the UK and the US to schedule bespoke training 
and offer research and search assistance as 
required.
-  The background and contact details of each of 
our scientific analysts can be found on our 
websites meet the team page.  -  Clients can simply call or email our editors at 
any time to get search assistance or to schedule 
training.  -  We offer both introductory and ongoing training 
with editors in London or New York, to suit our 
clients time zones. 
-  Clients can also contact the editor responsible 
for a specific update by clicking the hyperlink 
to the editors initials, located in every drug 
profile. 
  16Pharmaprojects Website
- Pharmaprojects launches new web site with free 
 - news and analysis for the pharmaceutical industry
 
-  excellent portal for both subscribers and 
non-subscribers, offering access to detailed 
company and therapy analyses and pharmaceutical 
news articles, written frequently by our team of 
scientific analysts.  
-  Read reports from various scientific and 
partnering conferences around the world.  -  Offers a quick and easy way to access search 
tips, technical support, or to arrange training 
with one of our scientific analysts.  - To keep visitors up-to-date with the latest 
cutting-edge research, there are also short 
articles on the most recently-identified drug 
protein targets and emerging start-up pharma 
companies.  
  17TrialTrove
- Informa Healthcare purchased the Citeline 
business in November 2006.  -  
 - TrialTrove is Citelines flagship product and is 
the leading source for real-time clinical trials 
intelligence.  - Enterprise-wide system 
 - Over 70,000 trial records 
 - Real time updates 
 - Watch lists 
 - Analyst research requests 
 
  18TrialTroves Additional Sources
- Information not from obvious sources that gives 
you an edge  - Patient Recruitment Channels 
 - research center and community hospital web sites 
 - Clinical Research Administration 
 - University protocol/IRB approval lists and grant 
awards lists  - Investigator CVs 
 - CRO project listings 
 - Primary Research 
 - 13,000 unique cited Web sources in TrialTrove 
today!  
  19Trialtrove Pharmaprojects collaboration
- Shared editorial practices, sources and company 
contacts.  - Synchronized databases to fill in data gaps and 
add missing drugs  - Standardised field definitions and mechanism of 
action descriptions.  - And the initial impact of this on 
Pharmaprojects?...  - More efficient and timely editorial updates 
 - A 20 increase in the number of active products 
since 2007  - And the development of our new product - Pipeline
 
  20Pipeline
- This new service launched in January 2008 
 - Enterprise wide access 
 - Pharmaprojects data combined with the 
functionality, ease of use and unlimited client 
service enjoyed by TrialTrove customers  - Over the coming months we will be in contact with 
our customers to present this service in detail  - For further information 
 - Sean.mcdonnell_at_informa.com 212-520-2786