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Business Research


Never flame. Use FULL CAPS only to emphasize a word or two. Send ... Document Design. Use no more than TWO fonts (Arial & Times are standard) Use white paper ... – PowerPoint PPT presentation

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Title: Business Research

Business Research Communication Reports,
Research Communicating
  • Created by Tami Moskal

How We Communicate
  • CVs, Resumes
  • Email, web site, FAQs
  • Letters, Newsletters, Brochures, Articles,
  • Advertisements, Notice Board, Pamphlets, Signs,
    Press Release
  • Presentations, multimedia, talks
  • Reports, Manuals, Proposals, Books
  • Conversation, Meetings, Telephone

Types of Reports
Sales Reports
Inspection Reports
Annual Reports
Audit Reports
Feasibility Reports
Progress Reports
Classification of Reports
  • Formal Reports and Informal Reports
  • Information Reports
  • Analytical Reports
  • Routine Reports
  • Non-routine Reports

5 Steps to Report Writing1
  1. Define the problem
  2. Gather the necessary information
  3. Analyze the information
  4. Organize the information
  5. Write the report

Organizing Reports
  • Comparison/contrast
  • Problem-solution
  • General to particular
  • Geographic or spatial
  • Functional
  • Chronological

Anatomy of a Report
  • Cover Page
  • Title Page
  • Table of Contents
  • Executive Summary
  • Report Body
  • References
  • Appendices

Report Body
  • Introduction
  • Purpose, Scope of Analysis Limitations,
    Delimitations, and Methods
  • Background/History of the Problem
  • Body
  • Presents and interprets data
  • Conclusions and Recommendations
  • References Appendixes
  • Interview transcripts, questionnaires, question
    tallies, printouts, and previous reports

Words, Words, Words
  • Denotation and Connotation
  • Let me know when youre free next week for a
    meeting. IMPLIES
  • Could you let me know what times you have free?
  • Tone
  • Terry is hung up on trivial details. IMPLIES
  • Terry is meticulous and takes care of details
    that others sometimes ignore. IMPLIES

FAQ and CE
  • Questions
  • You, We, I personal pronouns are bad
  • Standards for reports
  • How long?
  • Common Errors
  • Referring to corporation as they
  • Apostrophes
  • Commonly confused words
  • Neutrality (he/she, John)

Communicate across Cultures
  • Gender
  • Race and ethnicity
  • Regional and national origin
  • Social class
  • Religion
  • Age
  • Sexual orientation
  • Physical ability

Bias-free Communication
  • Managers and their wives will
  • Managers and their spouses will
  • Manpower Personnel
  • Manhours Hours or working hours
  • Manning Staffing
  • Workman Worker, employee, writer
  • Chairman Chair, chairperson

Bias-free Communication
  • Plural nouns and pronouns
  • Supervisors musttheir departments.
  • Do not use you
  • NOT You must wash your hands.
  • YES Employees must their hands.
  • Substitute with article or revise sentence
  • Supervisor...time sheet for the department.
  • The nurse will fill out the accident report.
  • Avoid using clichés and colloquialisms
  • NOT Get er done.
  • YES Complete this assignment.
  • NOT ABC, Inc. should not put all its eggs in
    one basket.
  • YES ABC, Inc. should consider diversifying its
    product line.

  • Never flame
  • Use FULL CAPS only to emphasize a word or two
  • Send messages on a need basis
  • Recipients work practice (one long or several
    short messages)
  • Quote briefly while replying.
  • Attachments

We do it in Style!
  • American Psychological Association (APA)
  • Elements of Style by Strunk White
  • Dictionary
  • APA Style Guide
  • Diana Hacker

Document Design
  • Use no more than TWO fonts (Arial Times are
  • Use white paper
  • Use white space
  • Use parallel structure
  • Use 1 margins all around
  • Use MS Word styles for formatting
  • 10-12 font size for text
  • Be consistent

Writing Style
  • Concise writing style
  • Omit needless words
  • Combine sentences
  • Rewrite
  • Campus Jewelers main objective is to increase
    sales. Specifically, the objective is to double
    sales in the next five years by becoming a more
    successful business.
  • Campus Jewelers objective is to double sales in
    the next five years.
  • Writing Business Messages PPT
  • Sentence Clarity Combining PPT