Creative Thailand: Building Thailands Economy with Creativity

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?????????????????????????????????????Creative
Thailand Building Thailands Economy with
Creativity
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• ????? ???., ????????????????????? 2545-2549

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• ????? ???., ????????????????????? 2545-2549

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What is creative economy (in our term)?

• An economy in which creative entrepreneurs
  combine knowledge, skills and technologies with
  cultural assets to develop products and services
  with value and benefit that can fulfill
  consumer needs in global markets.

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Strengths of Thai Creative Industry

• Advertising Industry
• - Generates 93,000 million baht in 2006
• - There are 2 Thai Advertising Directors ranked
  1st and 2nd in the world (by GUNN report) during
  year 2000-now
• Service Industry
• - Tourism, Health, Spa and Food Industry are
  among the best in the world

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Thailand Creative Industry
Heritage Craft Cultural Tourism Thai
Traditional Medication Food
Arts Visual Arts Performing Arts
Media Film Publishing Broadcasting Music
Functional Creation Design Fashion Architectu
re Advertising Game Software
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The Circle

Create Knowledge Interpreter
Cultural Asset
Traditional Way of life craftsmanship
Aesthetics

• Government creates
• Supporting Facilities
• SME Capacity building
• Creative environment
• Material, Technology investment
• and skill improvement
• Knowledge Infrastructure
• Tax and legal

Creative Design Management
Knowledge
Creativity Design
Skill Technology RD Material
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Policy Overview
Culture Technology Craftsmanship Mar
keting Policy Capital
10th National Economic and Social Plan
11th National Economic and Social Plan
Comparative Advantage Thai Products Services


Idea Creativity

by NESDB
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Structure of Knowledge Management

TCDC
Creative Design
TK Park
Knowledge Park
OKMD
NDMI
OPM
Discovery Museum
IGIL
Brain-Based/Gifted
Knowledge Center
Edible Knowledge
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Structure of Knowledge Management

TCDC
Creative Design
TK Park
Knowledge Park
NDMI
Discovery Museum
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TCDC
TCDC
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Interface Organization
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Thailand Creative Design Center

Joint research center Joint engineering
center Incubator Center of technology
transfer SME service center Productivity
promotion organization
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The Circle



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Thailand Creative Design Center

Thailand Creative Design Center ( TCDC) was
established (under Office of The Prime Minister)
to fuse the ingenuity of Thai society and culture
with modern knowledge and technology, thereby
providing the inspiration to create new products
and services that distinctively original and
internationally recognized.



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Thailand Creative Design Center

A place to ignite imagination and inspiration
ISAN Retrospective

What is design?


DNA OF JAPANESE DESIGN
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Thailand Creative Design Center

Research Center for the growth of creativity



Library 2.0 with books and multimedia 20,000
items
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Thailand Creative Design Center

Research Center for the growth of creativity



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Thailand Creative Design Center

World wide materials 1,941 Thai materials 122
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Potential Roles for Design Center (Interface
Organization)

• Demand developer
• Sign-poster and Information Source
• Diagnostic Service Deliverer
• Product developer and / or deliverer
• Stimulator of Private and Public Sector delivery
• Policy adviser
• Learning development deliverers in Creative
  Business
• Research centres
• Stimulating interest- examples of applications
  best practice and case studies
• How to value and exploit their creativity
• advice and assistance
• Provide educational activities
• Create a network of experts
• Establish partnerships and networks with private
  and public organisations
• Develop tools and support for effective
  networking
• Develop community of interest around which other
  initiatives could cluster

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Foundation of Creative Economy Development

TCDC

• Infrastructure
• Human Resource
• Financial Support
• Market
• Networking Connectivity
• RD
• Laws Regulations
• Database Data Collection

• Resource Center, Exhibition, MCB
• Educational Programs
• PloySaeng Program
• TCDCconnect.com
• Incubation Program
• Policy Recommendation
• Skill Mapping

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Thailand is moving toward Creative Economy
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Creative Economy Creative City
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Creative City Project
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Creative City Project
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Creative City Project (under SP2)

• Research
• Bangkok Creative City Study
  Recommendation
• City Identity Study
  Recommendation Project
• Skill Mapping
  Database Connectivity

Chiangmai Craft Ratchaburi, Prajuabkirikantr
Hospitality Korat Silk Chonburi, Supanburi
Cultural Diversity
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Creative City Project (under SP2)

• Area Development Project
• Bangkok Cultural City
  Creative Urban Space

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Creative City Project (under SP2)

• Campaign
• Creative City Expo
• Creative City Road-show

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Creative City Project Nov 09-Mar 10
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• Skill Mapping Creative Zones Corridor
• Knowledge Corridor
• Design Fashion Zone
• Music Community

• Media Industry Zone
• Market Place

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Ploysaeng Music Creativity Business
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Ploysaeng Food Creativity Business
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Creativities Unfold 2009-2010
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Thailand Creative Design Center
Stage for creative thinking and design networks




Creativities Unfold Bangkok 2008 Connecting Dot -
Business People Culture
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Thailand Creative Design Center

Creativities Unfold Bangkok 2007 Genius of the
place



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Thailand Creative Design Center


Creativities Unfold Bangkok 2006 Perspectives on
value creation
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Thailand Creative Design Center


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Thailand Creative Design Center

Creating new community where business and design
converge
tcdcconnect.com
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Thailand Creative Design Center

Creating new community where business and design
converge
Name card festival
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Thailand Creative Design Center

Using mini TCDC as an avenue to reach out across
the country
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Thailand Creative Design Center

Moving toward creative economy
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The Creative Economy
Young generation is the army of
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Thailand Creative Design Center

Creative space for talents
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Thailand Creative Design Center

Creative space for creative entrepreneurs
Ploy Sang Festival _at_ TCDC Creative showcase
series
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Creative INDUSTRY to Creative ECONOMY to
Creative CULTURE
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