Play you favourite games online

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Play you favourite games online
Play your favourite games online.
Presented by Maurice Richard Responsible
Gambling Awareness Week - October 2, 2006
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Who is Atlantic Lottery

• ALC has a responsibility to
• We serve Atlantic Canadians in a way that
  contributes to economic development and social
  well-being.
• We keep the customer at the heart of our product
  development
• We seek to provide products that are relevant and
  that have integrity
• We are committed to provide our products within a
  responsible gaming framework
• ALC is one of Canadas top 100 companies to work
  for.
• (Macleans Magazine 2005 2006)

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ALC.ca the online Service Gateway
In 2005, ALC.ca received over 10 million unique
visitors an increase of over 25 from 2004.
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PlaySphere is a controlled environment
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Controls Responsible Approach

• Safe and secure transactional
• environment for lottery consumers
• Register to play
• Player verification
• Weekly spending limits 1 - 99
• Password protected
• Session clock timer
• Self - exclusion program (day,week, month and
  year)
• Self - assessment pre-screen (optional)
• Responsible gaming tips
• Links to help services

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Registration Process
Over 85 are verified in just a few seconds. We
also have a secondary process.
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6/49 Selection
You need to fund your account and you are
ready to play. Consumers Want choices EFT and
WebCash
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A New Generation of Relevant Products

• The new Lottery has new challenges
• Maintain unique relationships
• One to one relationships with players
• Customer experience is key
• Reaction times are immediate
• Integrity is everything
• New Product Integration
• Traditional games
• Innovative new products
• Responsible Approach
• New technologies to manage players
• Responsible Gaming features and parameters

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ALCs Responsible Gaming Approach

• Atlantic Lotterys Responsible
• Gaming strategy helped shape
• RG features for PlaySphere
• Education and Awareness
• Prevention-Focused
• Informed Player Choice
• Player Tools to Facilitate Responsible Play

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Controls Responsible Features

• Responsible Gaming Tips
• Treat gaming as entertainment, not a way to make
  money
• Set a budget and stick to it
• Accept losses as the cost of entertainment
• Use only the money from your entertainment budget
  to play
• PlaySphere Weekly Limits
• All players are forced to set a weekly spending
  limit
• Maximum weekly limit is 99

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Controls Responsible Features

• Self Assessment
• Series of questions to determine player profile
• Problem gambling helpline numbers
• Internet links to provincial problem gambling
  sites
• Self-Exclusion
• Short-term exclusion suspends access to game play
  for one day, one week or one month
• Long-term exclusion suspends access to PlaySphere
  for one year
• Self-exclusion form spells out clearly the terms
  of such action and the fact is irreversible

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PlaySphere RG - 24 months later
20,000 players 5.2 M total sales 57 have set
their weekly spending limit below 30 15 have
set their limit in the top range 91-99 Average
weekly wagers for active members is approx. 19
weekly 1 of all players have spent 99 in one
week
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PlaySphere Self-Exclusion

• Self-Exclusions since launch - 17
• One day 6
• One week 5
• One month 1
• One year 5
• The above comprises 16 members.
• One member self-excluded twice
• Of the exclusions, 2 - one year, 1 - one week and
  1 - one day were initiated by members who didnt
  have any transaction prior to self exclusion.

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PlaySphere Ongoing Validation

• Ongoing Validation of the responsible gaming
  approach
• Contracted Responsible Gaming Expert with online
  expertise.
• Validate overall RG approach, player protection
  measures, how PlaySphere corresponds to broader
  notion of Corporate Social Responsibility.
• Expert opinion on Interactive Games vis-à-vis
  PlaySphere RG features
• Gain insight into what additional tools,
  resources and information should be available to
  promote Informed Player Choice.
• Recent PlaySphere review and conclusion
• the web site employs a premium level of social
  responsibility
• International Gaming Research Unit,
  Nottingham Trent University

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Thank You
Presented by Maurice Richard