Cornerstone Career Ministry Every 1st

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Cornerstone Career Ministry (Every 1st 3rd
Tuesday)First Baptist Church Woodstock
We Are All In Sales
June 16, 2009
Eph 220 Jesus Christ is Himself the Cornerstone
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Career Search Were All In Sales agenda

• Know What (Who) Youre selling!
• -Self-Assessment/Skills Inventory
• -Value Proposition
• -Repositioning Career Change
• Sales Approach
• -Sales Method Consultative Relational
• -Multiple Marketing Channels(Networking)
• -Prepare Your Pitch (Tell-a-Story Practice)
• -Do your Homework (Research)
• Attitude/Presence
• The 4 Ps Positive, Professional, Personable,
  Prepared
• Power/Appreciation/Reality Balance
• Strategy You Must Have an Effective One
• -Structure/Execution/Follow-Up/Re-evaluation
• Tool Box Marketing Plan, Advisors, Metrics

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Agenda

• Employed?Consulting? Unemployed?

The best time to hear this presentation is while
you are employed and are not in crisis
management mode. Professional Career
Planning/Marketing/Networking (Netweaving) should
be parts of a Mission Statement and adopted as a
way of life. Regardless of where you are in
your career path, youll want to adopt and
implement what you learn today.
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Know What (Who) You Are Selling?

• Personal Career/Self Assessments
• -Tests (i.e., Myers-Briggs Burkman RIASEC)
• -www.quintcareers.com/online_assessment_review.ht
  ml
• -Training/Education/Certifications
• -Passions/Interests/Hobbies
• -Career/Personal Accomplishments

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Know What (Who) You Are Selling?

• Value Proposition
• -Self-marketing soundbite(15-30 sec.)
• -Memorable
• -Quantifiable
• -Transferable(easily)
• -Timely Addresses a Need/Problem
• Developing a Personal Brand
• Can Others Confirm Your Value?

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Know What (Who) You Are Selling?

• Repositioning Career Change
• -Consider the current market conditions
• -Is your Value Proposition compeling enough?
• -What steps have you taken to prepare for the
  change?
• -Have you done the research on the industry or
  job function? Look at industry trends
• Career Changes are more challenging the further
  away you get from your core industry and
  functional area(s) of expertise

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Employment Trends 1999- 2008
Y2K
Real-estate Boom

• Government involvement
• Subprime tools
• Mortgage Back Securities
• ARM loans

• Prime rate
• adjustments
• Stimulus pkg

Real-estate Bust
9/11
Dot.com
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Employment Trends 1974-2008
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Top 50 Fastest Growing Industries
Alternative Fuels
Digital Media Web 2.0
Data Centers
Elderly Healthcare
Life Sciences (Nanotech)
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Sales Approach

• Sales Method Consultative Relational
• -Think like a consultantsolve the companies
  problems/challenges
• -What is the Hiring Managers area of pain?
• If You are Not the Right Fit---Look for an
  Opportunity to Consult or Refer Someone Else to
  Them Who Can Help

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Sales Approach

• Multiple Marketing Channels
• -Networking/Netweaving
• -Social Networkingsites/tools
• -Career/Job Boards
• -Mail Campaigns (mass, targeted, )
• -Recruiters/Search/Staffing Firms
• -Marketing materials
• -Public Speaking, Publishing
• -Other
• Note It is not who you know or what you
  knowbut who knows you!

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Prepare Your Pitch

• Tell-a-story (STAR, PAR,)
• Develop materials/presentations/
• Verbal, written, video
• Appearance (look the part)
• Practice

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Do Your Homework

• Research
• On-site visit
• Interviewee background
• Talk with competitors, partners, customers, etc.
• Know industry/company trends
• Boy Scout Motto - Be Prepared

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The Power of Networking

• In almost every job search tip column and book
  there is a section dedicated to networking.
• A referred candidate has a 35 to 1 chance of
  getting hired vs. 500 to 1 for the typical
  candidates. Source www.jobster.com
• Its not what you know, its who know.
• Be a resource! What you put into something is
  what youll get out of it. Networking is not a
  one way street.
• Have you heard of Web 2.0 Revolution? Social
  eNetworking?

• Create a community, not just a network

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Attitude/Presence

• The 4 Ps
• -Positive
• -Professional
• -Personable
• -Prepared
• Power/Appreciation/Reality Balance

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Tool Box

• Marketing Plan
• Advisors
• Small Group
• Search Metrics
• -Other

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Strategy You Must Have an Effective One

• Structure
• Execution
• Follow-Up
• Re-evaluate

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• Questions?

Eph 220 Jesus Christ is Himself the Cornerstone
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Cornerstone Career Ministry _at_First Baptist Church
Woodstock

• Speakers Contact Information
• Steve Allen
• Managing Director Executive-In-Transition
• Strategic Management Advisors
• Steveallentxga_at_aol.com
• Cell 404-993-2500
• http//www.linkedin.com/in/stevenmallen
• CCM Yahoo Group http//finance.groups.yahoo.com/g
  roup/fbcwccm/
• Search LinkedIn Groups Cornerstone Career
  Ministry_at_FBCW

June 16, 2009