New Investment

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New Investment Patterns In Canada
EDAC Vancouver September 22th, 2009
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EB DATA An Integrated Model
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Investment Observatory
More Than 5,000 FDI And Domestic Investment
Projects Surveyed Since 2000
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Evolution Investment Projects Announcements
-Canada 2000-2008
Twelve-Month Mobile Average
Source EB DATA
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Status Of Major Private Industrial Projects
Announced In Canada
n 20 Projects Value Greater Than Or Equal To
200M
Source EB DATA.
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Trends

•  
•  As the number of new investments is declining,
  new players are bumping out US and OECDs
  investors -  Canada is not a leveled playground
  for foreign investors.
•                
• Combined with investment statistics, foreign
  trade statistics reveal mega-trends
•  
• A new sector combining Energy and Environment is
  shaping up and rapidly growing
• Applied technologies are booming
• Exports are thriving
• New clusters organized around Technology
  and Energy/Environment companies are emerging
• And unexpected routes are opening

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Announced Investments In Canada Value Per
Country Of Origin
Domestic Is Leading Capital Investment in 2008
FDI Is Leading Capital Investment from January to
August 2009
Announced Investments Top Investors in Canada
2008 (M )
Announced Investments Top Investors in Canada
From January to August 2009 (M )
Source EB DATA.
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Investment Projects Announcements Number By
Sector 2002-2007 Average 2008
Source EB DATA.
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Construction Of The Green Investment Index
Since 2001, EB Green Index monitors capital
investment announcements in Energy/ Environment
emerging clusters
Note EB Green Investment Index follows four
main sectors from new sources of renewable
energy production and their components to
recovery of materials (e.g. metals, electronic
products, plastic / rubber, domestic waste). The
residual group (others) includes emerging
activities (e.g. carbon capture, hydrogen cells)
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Trends Of Capital Investment Announcements
Emergence Of Green Investments
________ Mobile Average (12 Months) of
Investment Announcements
Green Investments (Annual) Compared to The
Total Number of Investments
Source EB DATA
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Green Investment Projects Canadian Regions And
Sectors

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Applied Technologies Sector Leads The Way Despite
The Exchange Rate

• Canada, one of the richest resource-based
  economy, was known for importing manufacturing
  technology.
• Conversely, Norway, also known for its natural
  resources, rapidly developed a manufacturing
  expertise based on its resource-based economy in
  applied technologies.
• Today, wood crops and lumber industries are
  declining in Norway, as in Canada, however Norway
  is still exporting manufactured wood related
  supplies and machinery around the world.
• Can Canada become a leading manufacturing power
  house in energy and clean technologies clusters?
  Yes
• For the first time in history, Canada is a net
  exporter of machinery in applied technologies.
  Between 2002-2008, the country enjoyed a 4
  increase in Canadian exports in these sectors.

Source Industry Canada et Statistics Canada.
Compilation EB DATA.
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Paradigm Change In FDI

• New Origin Of Investors
• New Economic Sectors Emerging
• New Forms Of Governmental Help
• New Wealth Creation Approach For Communities
• Increased Access To Business Intelligence
  (Internet Access To Newspapers Abroad)
• New Ways To Connect With Investors (Utilisation
  Of Social Networks Such As Facebook, LinkedIn,
  Twitter)

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As Of August 2009, Web 2.0 And 1.0 Tools Usage
By Top 20 Canadian Cities To Promote Their
Territory
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How Cities Through Their Economic Development
Agencies Are Easy To Be Retrieved On The Web
Using Google.ca
Queries Done As Of September 16th, 2009
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How Current Is The Information For Site
Selectors
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Reality Check Number 1Not All Regions Are
Equally Considered When Regarded By FDI Investors

• Large cities, such as Vancouver, benefit from
  their location, labour force or mature clusters
• Smaller and often remote regions MUST think
  outside the box to be on the radar of
  potential investors.

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Reality Check Number 2Technologies Are
Changing The Old Way Of Selling

• Everybody is equal on the net
• Networking goes warped-speed
• An Atlantic community creates a dedicated
  economic development community of more than
  1,200 individuals online in 10 days

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Business Case Région Chaleur and Social Media
Marketing

• Région Chaleur, located on the northeast coast of
  New Brunswick, has several key sectors mining,
  forestry, specialized business and professional
  services, government agencies and tourism
• The region is seeking a blip on the FDI radar
  screen through innovative means
• Social media marketing strategy aimed to promote
  the region and mobilize local stakeholders

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Business Case Region Chaleur and Social Media
Marketing 10 days To Enhance Awareness 5 Years
To Establish Leadership

• To date, Chaleur Regions Facebook is the largest
  economic development initiative in Canada in
  terms of fans with over 1,200 individuals (and
  growing)
• More than 4,000 people viewed the page.
• The link to Facebook Fan page appears on the
  first page of results when Invest in Region
  Chaleur is Googled
• Stakeholders buy-in is vital to the on-going
  success of the initiative.

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Capital Investment According To EB DATA Criteria

• To be considered
• - A capital investment must include the
  construction, the expansion or the
• modernization of buildings and equipment
• - The capital expenditures must exceed 1M
• - For retail, entertainment and hotels, the
  threshold is set at 20M
• For Call centers, EB DATA includes them as long
  as there is job creation related to the project
• Shell buildings for future investments are not
  considered
• - The project must be publicly announced, the
  site and the timetable to actual construction
  must be clearly specified.

For more information on EB DATA products and
services, contact Frederic Chevalier at
fvalier_at_ebdata.com by phone at [phone]
ext. 101
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