Korea-Japan Workshop and Symposium on

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Korea-Japan Workshop and Symposiumon
World Rice Consumption Promotion Strategies

• Shoichi Ito, Ph.D.
• Tottori University, Japan
• http//worldfood.muses.tottori-u.ac.jp
• July 23, 2004

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Declining Demand for Rice in Asia
1. Increases in incomes
2. Westernization of Asian diets
3. Urbanization
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Fig.6. Evolution of world total production
for broiler, beef, and pork,
61-
04


(100?t)
(Million MT)
1000
Broiler
900
BeefVeal
800
Pork
700
600
500
400
300
200
100
0
1961
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
Source S. Ito World Food Statistics and
Graphics (http//worldfood.muses.tottori-u.ac.jp),
Tottori University, Japan, June 15, 2004.
(Original sources are from
ERS/USDA PSD View , June 2004).
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Fig. 13. Long-term world population growth, 1750
to 2150
Millions
Billions
Billions
Million
Population size
Annual increments
Source United Nation Long-range World
Population Projections Based on the 1998
Revision, Executive Summary, (http//www.un.org/e
sa/population/publications/longrange/longrange.htm
), The World at Six Billion, (http//www.un.org/es
a/population/publications/sixbillion/sixbillion.ht
m)
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Figure 2. Global per capita rice consumption
(kg), 1982-2013.
Source USDA, PSD, and FAPRI, 2004
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Understanding for Rice Demand

• Global ag. export competition
• Advancement in production technology
• Limited world population growth
• More supply less demand for rice

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If Asian Rice Consumption decreases.
1. Over-supply of rice
2. Decline global market prices
3. More criticism to high prices Japan and Korea
4. Asian failure in ag. competition... Poverty
in Asian rural areas
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What to do for future?
1. Development new strategies for more
consumption
2. More feed use
3. Processed food from rice
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Source http//ers.usda.gov/publications/aer767/a
er767c.pdf
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Source http//ers.usda.gov/publications/aer767/a
er767c.pdf