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PowerPoint Presentation - The Philadelphia Orchestra Global Concert Series

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Ability to reach potential audiences around the world ... University of Colorado (Atlas Institute) University of Delaware. University of South Florida ... – PowerPoint PPT presentation

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Title: PowerPoint Presentation - The Philadelphia Orchestra Global Concert Series


1
(No Transcript)
2
The Philadelphia Orchestra Experiential
Learning and Audience Engagement through Theatre
Art and Orchestral Production
  • October 09, 2007, 845 AM - 1000 AM
  • Location Grand Hall

3
The Players
  • Ed Cambron, vice president, marketing and public
    relations, The Philadelphia Orchestra
  • Tish Hurley, director of information technology,
    The Philadelphia Orchestra
  • Greg Landry, business development manager, The
    Philadelphia Orchestra
  • Greg Palmer, director, MAGPI, University of
    Pennsylvania

4
Global Concert Series What is it?
  • Live Philadelphia Orchestra concerts transmitted
    via Internet2
  • Enhanced with live, interactive, and pre-recorded
    content during pre-concert, intermission, and
    post-concert periods
  • Entertaining, informative, and unique content
    incorporating seven robotic HD cameras
  • Opportunities for universities education,
    community development, revenue generation
  • Supported with technical assistance and publicity
    materials

5
VIDEO
6
Mission
  • The Philadelphia Orchestra is committed to
  • Bringing the worlds greatest music to diverse
    audiences around the world
  • Advancing the proud traditions of technical
    innovation and artistic excellence
  • Using electronic media, including Internet2, as a
    catalyst for creativity and collaboration across
    the organization
  • Being a leader in the creation and distribution
    of the highest quality classical music
    experiences using state of the art technologies
  • Raising the Invisible Curtain an overarching
    program to remove any barriers between audiences
    and musicians and enhance the listeners
    engagement and understanding of music

7
Unique Opportunities
  • Internet2 offers The Philadelphia Orchestra
  • A high bandwidth network
  • Ability to deliver interactive content
  • Premium quality sight and sound capabilities
    appealing to cultural audiences with high demands
  • Ability to reach organizations in need of, and
    interested in, cultural programming
  • Ability to reach potential audiences around the
    world
  • A distribution path in need of rich content
  • An economical way to deliver valuable,
    educational, and entertaining cultural content

8
Opportunities for Collaboration
  • MAGPI was essential in guiding and educating the
    Philadelphia Orchestra about how Internet2 could
    help fulfill our artistic, educational, and
    audience outreach initiatives.
  • MAGPI was also instrumental in enrolling early
    adopters
  • Montgomery County Community College
    (Pennsylvania)
  • University of Copenhagen (Denmark)
  • University of Delaware
  • University of Pennsylvania
  • University of Porto (Portugal)
  • Eastman School of Music (New York)

9
Collaboration Grows
  • Test pilot participants have included or will
    include
  • Eastman School of Music
  • Indiana State University
  • Lehigh University
  • New World Symphony
  • Stony Brook University
  • Texas AM University
  • University of Arizona
  • University of Colorado (Atlas Institute)
  • University of Delaware
  • University of South Florida
  • University of Southern California
  • Wichita State University
  • Enthusiastic response from K-12 schools

10
The Intrigue of Interactivity
  • Create a live communal audience experience
  • Audience participation in live interviews with
    Orchestra musicians and guest artists
  • Live collaboration between select remote sites
    and The Kimmel Center for the Performing Arts
    (the Orchestras home venue)
  • Potential for chat rooms/discussion forums
    following the performance
  • Integration of the Global Concert Series and
    possible master classes into curriculum

11
Managing the Challenges
  • Technical
  • Managing in-house equipment and network
    infrastructure to produce and transmit
    professional quality audio and video
  • Communicating with network, pc, and equipment
    configurations at various remote sites
  • Developing robust and reliable interactivity
  • Administrative
  • Identifying the right champion at each remote
    site
  • Bringing together different people at the remote
    sites to ensure a successful collaboration
  • Creating internal processes and systems to build
    an efficient program
  • Balancing the financial expense against the
    benefits of interactivity

12
Managing Expectations
  • The reputation of The Philadelphia Orchestra and
    the technical standards of Internet2 create high
    expectations
  • Musician and audience expectations vary
  • Maintain focus among a broad array of
    technological possibilities
  • Establish a realistic pace for growth

13
Lessons Learnedwith more to come
  • Technical
  • Streaming technology choice is critical and
    complicated.
  • A formal testing plan is essential.
  • Better communication is needed between the remote
    site administrators and our technical team.
  • An internal quality review board is needed.
  • Administrative
  • Importance of allowing for long lead times to
    account for venue scheduling and budgeting
  • Importance of a venue that delivers an experience
    with impact
  • Almost 80 of audience members who were admitted
    for free left the concert willing to pay for the
    experience (10 15).

14
Lessons Learnedwith more to come
  • Programming
  • Importance of interactivity and sense of
    liveness
  • Create programming that meets the needs of
    experienced musicians and novices
  • Production
  • Quality of concert host is invaluable
  • Balancing lighting levels for concert hall
    audience versus remote audiences
  • Remote sites desire more variety of camera work
  • Adjust audio levels throughout transmission to
    achieve consistency

15
Upcoming Multicast Dates
  • October 12, 2007 Beethovens Symphony No. 5
  • January 25, 2008 Bernstein Festival
  • March 7, 2008 Orffs Carmina burana
  • April 10, 2008 2001 A Musical Space Odyssey
  • May 3, 2008 Mahlers Symphony No. 8 (Symphony
    of a Thousand)
  • May 16, 2008 All-Schubert program

16
How Can You Help?
  • As Internet2 enthusiasts, we ask you
  • to forward this information to your music
    department and venue administrators.
  • For more information contact
  • Greg Landry
  • 215.893.1994
  • glandry_at_philorch.org
  • www.philorch.org/internet2

17
VIDEO
18
Thank you for joining us.
  • Dont forget your copy of
  • The Philadelphia Orchestras
  • recording of Tchaikovskys Symphony No. 4!
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