Research Tips for LRSP 412: Marketing for Managers

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Research Tips for LRSP 412Marketing for
Managers

• Paul Boger
• CGPS Reference Librarian
• pboger_at_umw.edu

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Library Research Tools

• Library Catalog
• Books (including NetLibrary e-books)
• Titles of Journals, Magazines and Newspapers
  subscribed to by UMW Libraries (Simpson CGPS)
• Databases
• Articles in Journals, Magazines and Newspapers

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Where do I begin?
How do I find books on my topic?
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Book Catalog

• Perform a Keyword Search
• Enter your keywords
• Click Search

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Book Catalog results

• Both print and electronic books available
• Call numbers show location
• NetLibrary - ebook
• Library of Congress - print book

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Book Catalog results

• Print book at Stafford or Simpson Libraries
• Books at main campus library, request thru
  Illiad
• NetLibrary - eBook available online
• Click full record for ebooks copies for print
  books

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- Online books

• In the Full Record, click the Online link to
  access the book in NetLibrary
• Or select NetLibrary from the list of Databases
  on the Business CGPS Research Guide

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Where do I begin?
How do I find articles on my topic?
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Databases 24/7

• Database A-Z list
• Databases by Subject

• Research Guides

• Click the drop-down menu by Research by
  Subject
• Click on Business CGPS to access suggested
  research resources
• Click the GO button

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Databases 24/7

• Click on the name of a database to begin
  searching

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Can I use the databases from home?
Yes!
jsmith
password
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• Enter your keywords on the search boxes
• Notice the Phrase options. This keeps your
  terms side-by-side
• Use the Article Types menu for different
  results
• Click Search

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• Click the article title from the results list
  for more information on the article
• Click View PDF or View HTML to view article
• Click on a Keyword or Key Readings to find
  similar information

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• Click Advanced Search
• Notice the options for searching by company or
  industry

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• Enter your keywords
• Consider using Limit the current search
  options to narrow your results
• Click Search

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• Click PDF or Text links to retrieve articles
• Click Locate Journal Article if not full text
  through the database

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• Is the article available in a UMW database? NO.
• What if the article is not available in a
  database? Use ILLIAD.

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• Market Share and Business Rankings Reports are
  also available but only when searching by Company
• Accessible by clicking on the Rankings tab
  when searching by Company

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• Locate detailed industry and company reports
• Search by industry name, company name, or
  company ticker symbol

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• Reports available in HTML and PDF
• Comparative company statistics available by
  industry

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• Select Advanced search
• Enter your keywords in the entry boxes
• Click Search
• Use the Limit options to influence search
  results

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• Click PDF or Text links to retrieve articles
• Click Locate Journal Article if not full text
  through the database

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• Is the article available in a UMW database? YES.
• What if the article is not available in a
  database? Use ILLIAD.

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Search Tips

• Try different databases
• Try different keywords
• Truncation symbols
• Phrase Searching - quotation marks
• ShowMe videos online database tutorials
• Ask Librarians for assistance

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Will all of my books and articles be available in
the CGPS Library?
No

• Illiad for Document Delivery
• Create an Illiad Account
• Online forms
• Books are free 2 per article
• 24-48 hours from Simpson Library
• Go to Simpson and use your EagleOne Card

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What if UMW doesnt have what I need?

• Illiad for Interlibrary Loan
• Create an Illiad Account
• Online forms
• 10 requests free 2 each beyond 10
• 1-2 weeks from another Library
• Delivered to CGPS Library

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Illiad document delivery and interlibrary loan
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Journal Finder

• Use the Journal Finder to locate print and
  electronic versions of periodicals at the UMW
  Libraries
• Under the Find Articles heading on the
  librarys homepage, click Journal Finder
• Search by keyword for the title of a journal,
  magazine, or newspaper

Zero results Interlibrary Loan. Request thru
Illiad
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Need help? Have Questions?

• Come to the Library
• Mondays - Thursdays 1 p.m. - 9 p.m.
• Fridays 1 p.m. - 7 p.m.
• Saturdays 9 a.m. - 3 p.m.
• Contact the Library Staff
• cgpslib_at_umw.edu
• 540-286-8025
• Set up a Research Appointment
• pboger_at_umw.edu
• 540-286-8066

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Take A Break!