Communicating the Results of Air Quality Monitoring in Metro Manila

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Communicating the Results of Air Quality
Monitoring in Metro Manila
Public Awareness ComponentMetro Manila Air
Quality Improvement Sector Development Programme
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LEGAL FRAMEWORK

• CLEAN AIR ACT
• Chapter 2 Air Quality Management System
• Section 6. Air Quality Monitoring and
  Information Network. The Department shall prepare
  an annual National Air Quality Status Report
  which shall be used as basis in formulating the
  Integrated Air Quality Improvement Framework

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CONTENT OF NATIONAL AIR QUALITY STATUS REPORT

• Extent of pollution in the country, per type of
  pollutant and per type of source, based on the
  Departments monitoring stations
• Analysis and evaluation of the current state,
  trends and projections of air pollution at
  various levels
• Identification of critical areas, activities or
  projects which will need closer monitoring or
  regulation
• Recommendations for necessary executive and
  legislative action
• Pertinent qualitative and quantitative
  information concerning the extent of air
  pollution and the air quality performance rating
  of industries in the country.

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NATIONAL AIR QUALITY STATUS REPORT 2002

• Content
• Executive Summary
• Air Pollutants Criteria Pollutants,
  Non-Criteria Pollutants, Sources of Pollution
• Health Impacts
• Trends
• Issues
• Government Responses
• NGO and Private Sector Responses
• Appropriate Technologies and Best Practices
• Recommendations

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LEGAL FRAMEWORK

• CLEAN AIR ACT
  Chapter 4 Institutional Mechanism
  
• Section 39. Public Education and Information
  Campaign. A continuing air quality information
  and education campaign shall be promoted by the
  DENR, the Dep Ed, the DILG, the DA and Philippine
  Information Agency (PIA). Consistent with Section
  7 of this Act, such campaign shall encourage the
  participation of other government agencies and
  the private sector including NGOs, POs, the
  academe, environmental groups and other private
  entities in a multi-sectoral information campaign

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RECENT PUBLICATIONS

• Lecture poster on Clean Air Act Milestones
• Brochures on Clean Air Act Milestones and 2003
  Air quality Status Report

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OTHER CHANNELS
10-minute video documentaries
(in VHS and CD versions) on the
following titles - Bakit Marumi ang
Hangin? - Epekto ng Polusyon sa Ating
Kalusugan - Ikaw at ang Clean Air Act
- Kapit-bisig para sa Malinis na
hangin - Tungo sa Malinis na hangin at
Kapaligiran - Clearing the Air
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OTHER CHANNELS
Ten 8ft x 8ft Outdoor Billboards on
Lets All Act to Clean the Air that
were installed in the following
sites - DENR Main gate (Visayas
Avenue) - PAWB (North Avenue and Quezon
Avenue gates) - DILG
(EDSA) - LTO (East Avenue) -
EMB-NCR (Quezon Avenue) - DENR-Region 4
(Roxas Blvd.) - EMB-Region 3 -
Phil. Postal Corporation (Lawton) -
TOCA (San Lazaro, Rizal Avenue)
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GOAL of the PA COMPONENT

• By the end of 2004, transport, industries and the
  general public are practicing activities towards
  clean air.

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OBJECTIVES

• To promote awareness of the relevant provisions
  of the Clean Air Act.
• To provide information of clean air in order to
  encourage
  change of
  behavior and
  practices.

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TARGET AUDIENCES

• PUBLIC UTILITY DRIVERS AND OPERATORS ( Diesel,
  i.e. jeepney, taxi, bus, truck)
• TRICYCLE DRIVERS
• MOTORISTS
• INDUSTRIES
• GENERAL PUBLIC

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MESSAGES

• Proper vehicle maintenance good
• 
  emissions

2. Good economics good emissions
clean air
3. Air ? Health impacts
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MEDIA CHANNELS
PRINT
BROADCAST

• Press Releases/
• News Advisories
• Feature Stories
• Ads/News Update

• TV/Radio Plugs
• TV Scrolls
• News Advisories with trapik.com
• TV Features

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MEDIA CHANNELS
Press Conferences
Outdoor Advertising i.e., Adboard
Website
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THANK YOU

• Public Affairs Office
• Department of Environment and Natural Resources
• Telefax 9276666
• pao_at_denr.gov.ph

Environmental Education and Information
Division Environmental Management Bureau -
DENR Telefax 9202251 emb_eeid_at_yahoo.com
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