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Indian Gold Conclave

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... country where gold is traditional, worshipped and a financial security, we must ... Gold for Idol worship. Gold for gifting and security. Gem & Jewellery ... – PowerPoint PPT presentation

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Title: Indian Gold Conclave


1
Indian Gold Conclave
  • Adding Value to Gold Jewellery

2
In a country where gold is traditional,
worshipped and a financial security, we must
create a platform to increase the margins for the
trade.
3
Indian Gold Market
  • India consumes nearly 1200 tonnes of gold
    annually 40 of mined output
  • Consumers hold almost 18000 tonnes of gold more
    than double of US Federal Reserve
  • Largest producer of gold jewellery in the world
    employing over 15 lakh workers
  • Gold is our traditions
  • Gold for banking Gold Accumulation Plan
  • Gold at marriages Stree-dhan
  • Gold for Idol worship
  • Gold for gifting and security

4
Retail Threats
  • Traders and retailers alike have cheated the
    consumer by false certification
  • Impure gold karatage
  • Low quality, cheap finish, out-of-fashion designs
  • Fragmented, unorganized industry leads to
    cheating and unhealthy competition
  • Internal competition only creates a price war and
    cost cutting reduces profitability.

5
Gold quality and Purity
  • According to a recent BIS survey appox 87 of
    gold Jewellery sold is below karatage
  • Reasons- Ignorance among the consumers
  • -Lack of margins for small
    medium retailers
  • - Long supply chain eating into
    margins

6
Remedies
  • To increase number of hallmarking centers
  • To educate the consumers
  • To promote branded jewellery

7
ADVANTAGE OF BRANDED JEWELLERY
  • Branded jewellery convey trust authenticity
  • A brand is meant to impart confidence, stand for
    product quality, good service, value for money
  • Branded jewellery commands grater margins
  • One of the most valuable attributes of a strong
    brand is that it attracts loyal users, and loyal
    users are the cornerstones for corporate profit

8
Industry Margins
9
Branded Gold
  • Authentic hallmarked gold jewellery
  • Add aspirational value
  • High-grade finish
  • Make gold an item of luxury
  • International contemporary trendy designs

10
Moving Gold up the Value Chain
  • Branded Gold Jewellery
  • Hallmarking awareness
  • Design Institutes
  • Better working conditions, factories and
    machinery
  • Open gold import for the open market
  • Simplify gold loans for retailers and
    manufacturers

11
Co-operative Ventures
  • Establish an Indian Gold Symposium to promote
    gold
  • Initiate co-operative advertising branding
    communication programs for retailers
  • Setup design institutes to be the market to watch
    for new international trends
  • Form a retail association to teach retail
    management and marketing
  • Create a monetary fund for securing gold loans
    and rationalizing tax structures

12
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13
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14
Collection G
Gold Expressions
15
Thank you.
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