PUBLIC OPINION, MARKET AND MEDIA RESEARCH COMPANY TNS MEDIUM GALLUP

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PUBLIC OPINION, MARKET AND MEDIA RESEARCH COMPANY
TNS MEDIUM GALLUP

• Prof. Dr Srbobran Brankovic
• SERBIAN PUBLIC OPINION
• ON EURO-ATLANTIC INTEGRATION

ISAC FOUNDATION, JUNE 2007
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INTRODUCTION

• Presentation based on monthly public opinion
  survey in April 07
• Adults (18), nationwide representative
• 1500 face to face interviews conducted
• multistage random sample

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SHOULD OUR COUNTRY JOINApril

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ATTITUTES TOWARD EUROPE

• Europe is quite close to me and I think we
  should work on joining the European Union with
  all our forces, which implies fulfillment of all
  the conditions it poses This attitude we have
  named Euro-enthusiasm.
• I cant say Europe is really close to me, but
  I do think the integration to the European Union
  is a necessity and therefore we have to work on
  it. Since the reasons of real politics prevail
  here, and not emotions, this stance was named the
  real-political europeism, or Euro-realism.
• I have doubts on the intentions of Europe and
  the West in general and I think that the
  integration into its structures should be very
  carefully performed and without haste.
  Euro-skepticism.
• European integration would mean domination of
  the European and other men of power over our
  people Serbia does not belong to this world and
  we should therefore cherish our traditional
  values, and forget about chasing Europe.
  Euro-phobia.

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ATTITUTES TOWARD EUROPE

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ATTITUTES TOWARD EUROPE

Variation in euro-realism and euroskepticism
Stronger Western pressure less pro-European
and v.v.
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Da li bi ulaskom Srbije u EU na neki nacin bili
ugroeni, poboljani ili ostali nepromenjeni ...

Najvie bojazni za nacionalni suverenitet (moda
zbog spekulacija da bi se clanstvo u EU placalo
ustupcima za status Kosova)
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Da li bi ulaskom Srbije u EU na neki nacin bio
ugroen, poboljan ili ostao nepromenjen va mat.
poloaj i iv. standard? / razliciti stepeni
obrazovanja Da li bi ulaskom Srbije u EU na neki
nacin bili ugroeni, poboljani ili ostali
nepromenjeni ...

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Da li bi ulaskom Srbije u EU na neki nacin bio
ugroen, poboljan ili ostao nepromenjen va mat.
poloaj i iv. standard? / stavovi razlicitih
starosnih grupa Da li bi ulaskom Srbije u EU na
neki nacin bili ugroeni, poboljani ili ostali
nepromenjeni ...

Najmladi najvie ocekuju, najstariji
najmanje Pad ocekvianja s porastom godina
starosti I medu najstarijima povoljna ocekivanja
veca od nepovoljnih
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Da li bi ulaskom Srbije u EU na neki nacin bili
ugroeni, poboljani ili ostali nepromenjeni ...
/ stavovi ljudi razlicitih primanja Da li bi
ulaskom Srbije u EU na neki nacin bili ugroeni,
poboljani ili ostali nepromenjeni ...

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Da li bi ulaskom Srbije u EU na neki nacin bio
ugroen, poboljan ili ostao nepromenjen va mat.
poloaj i iv. standard? / stavovi pripadnika
razlicitih klasa,

Najveca ocekivanja od pribliavanja EU u srednjim
i gornjim delovima drutvene lestvice Nii
socijlani slojevi vie strepe, ali i kod njih su
pozitivna ocekivanja veca od negativnih

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Da li bi ulaskom Srbije u EU na neki nacin bio
ugroen, poboljan ili ostao nepromenjen va mat.
poloaj i iv. standard? / stavovi ljudi
razlicitih zanimanjima,

Najmanje ocekuju (sebe kao gubitnike najvie
vide) NKV radnici, penzioneri i
poljoprivrednici Najie ocekuju studenti,
strucnjaci, rukovodioci i privatnici Dakle,
mobilniji i preduzimljiviji deo populacije vie
ocekuje, onaj drugi vie strepi
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EVROPA NA LISTI PRIORITETA,
PITANJE Ocenite od 1 do 5 koliko je za vas
vano svako od dole navedenih pitanja
Poslednje mesto, ali veoma visoko ocenjena
vanost pribliavanja EU prosecna ocena 4,09,
na skali od 1 do 5.
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ABOUT THE COMPANY

• Founded in 1997. Associate of TNS since 1998.  
• Member of Gallup International Association since
  2001.
• TNS Medium Gallup covers the territory of Serbia
  and of Montenegro.
• Main products Services of TNS Medium Gallup
• Brand image and company image studies
• Distribution check surveys
• Product usage surveys
• Brand positioning
• Advertising evaluation
• Content analysis, including project and
  instrument design, data collection and analysis
  and final reports
• Ad hoc media studies
• Advertising Monitoring
• General Public National Omnibus studies
• CATI
• Political, sociological and economic analysis

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ABOUT THE COMPANY

• TNS Business Solutions offered 
• Conversion Model
• AdEval
• Optima
• NeedScope
• CLIENTS
• World Bank
• Telenor
• CARLSBERG
• Colgate
• Coca-Cola
• Unilever
• McCannEricson
• Synergy Leo Burnett
• National Bank of Serbia
• US AID
• US Department of State
• US Embassy, Belgrade