Annual Training

1
Annual Training Tuesday, May 23, 2006 845 am
1230 pm
2

• A statewide coalition of more than 500 public,
  private, academic, professional, and volunteer
  groups working to promote policies and
  environments that support healthy eating and
  activity.
• Established by the Pennsylvania Department of
  Health through a grant from the Centers for
  Disease Control Prevention (housed at Penn
  State)

3
Training Highlights

• Purpose and benefits of KAZ Campaign
• Creative ideas for implementing KAZ
•  
• KAZ 2006-07 Mini-grant Application to support
  local implementation
• Local Networking 

4
PANA Coordinates State Plan Implementation

• Halt and reverse epidemic of childhood obesity in
  PA
• 10-15 year plan
• Source www.health.state.pa.us

5
Poor Diet and Physical Inactivity May Soon
Overtake Tobacco As Leading Cause of Death In
U.S., March 9, 2004

• Leading causes of death in 2000 ( of total U.S.
  deaths)
• Tobacco (435,000 deaths 18.1)
• Poor diet and physical inactivity (400,000
  deaths 16.6)
• Alcohol consumption (85,000 deaths 3.5)
• In Pennsylvania
• Annual obesity-attributable medical expenditures
  are estimated at 4.1 billion
• 22,553 deaths each year are related to poor diet
  and inactivity.

6
EPIDEMIC

• 27 of children age 5-10 have 1 or more
  heart disease risk factor
• 1 in 3 children born in the year 2000 will
  develop Type II Diabetes (based on current
  trends)
• Overweight adolescence have a 70 risk of
  becoming overweight adults.

7
We must intensify our efforts for early
identification and early prevention of overweight
and obesity, or we are going to have the first
generation of children who are not going to live
as long as their parents. -- Dr. George
Blackburn, associate director,
Division of Nutrition, Harvard Medical School
Source National Alliance for Nutrition and
Activity (NANA)
8
PANA Priorities

• Healthy Food and Beverages in Schools
• Physical Education (quality quantity)
• Physical Activity Opportunities
• Safe Routes to School
• Close to Home Recreation
• Growth Screening Program (support)

9
KHZ Class of 2005-06

• Physical Activity
• 73 of schools reported to provide
  opportunities/encourage after and before school
  physical activity
• Physical Education
• Grades K-6 58.5 minutes/wk
• Grades 7-12 87.34 minutes/wk

10
Improving Physical Activity through School
Community Partnerships

• Education, Recreation, and Health Professionals

11
Physical Inactivity

• Adults-
• 27 of adults sedentary
• 73 do not achieve recommended levels (30 minutes)

• Youth-
• 31 do not achieve recommended levels (60
  minutes)
• Girls less likely than boys to engage in vigorous
  activity 
• 38 of high school students report watching 3 or
  more hours of TV on an average school day

Data Sources 2000 BRFSS, 2000 NHANES, Powell
1994, Pratt et. al. 2000
12

• The greatest short-term potential to increase
  daily physical activity will be to increase
  participation in pleasurable leisure-time
  physical activity.
• Godbey, 2003

13

• Amount of time outdoors is one of the strongest
  predictors of physical activity levels for older
  adults and children.
• (Brownson et al, 2001)

14
Accessible Affordable Recreation

• The CDCs Task Force on Community Preventive
  Services strongly recommends enhancing access to
  places for physical activity.
• Typical interventions to create or enhance access
  to places for physical activity report a 25
  increase in physical activity levels.
• Communication strategies and outreach activities
  that promote using trails and facilities are also
  recommended.

15
Reported Barriers to Outdoor Recreation

• Lack of Time
• Lack of Ability or Skills
• Lack of Access to Information
• Programs and Services (inconvenient, cost, or not
  enough)
• Lack of Social Support

16
HomeworkInterviews and Surveys about Parks and
Trails

• Most important reasons for visiting
• Spending time with others
• Improving health
• Source for information
• Parents Schools and Web-sites
• Older adults Newspaper and Township News

Conducted by PANA, April June 2004
PANA Social Market Research, April-June 2004
17
HomeworkInterviews and Surveys about Parks and
Trails

• Information Interests
• Hours of operation
• Maps and directions
• Activities and amenities
• Seasonal Events
• Contact Information

• Wanted to be able to search by TYPE of ACTIVITY

Conducted by PANA, April June 2004
PANA Social Market Research, April-June 2004
18
Keystone Active ZoneCampaign-A FRAMEWORK to
create PARTNERSHIPS between Recreation, Health,
and Education to promote Lifetime Recreation and
Local Parks and Trails -
19
Keystone Active Zone

• Goals
• Develop partnerships between health, recreation,
  and education professionals
• Increase community awareness about existing
  recreation facilities
• Increase support for local recreation facilities
  and programming for health and fitness

20
24 Counties Have Registered

• Adams
• Allegheny
• Beaver
• Berks
• Blair
• Bucks
• Cambria
• Chester
• Columbia

• Luzerne
• Monroe
• Montgomery
• Northampton
• Snyder
• Tioga
• York
• 2005 Mini-grant winners

• Cumberland
• Dauphin
• Fayette
• Franklin
• Huntingdon
• Indiana
• Lackawanna
• Lancaster

21
Keystone Active ZoneComponents

• Keystone Active Zone Web-site (portal)
• Keystone Active Zone County Brochure
• Keystone Active Zone Passport Program
• Keystone Active Zone Implementation Guide and
  Training

22
Passport Templates

• Keystone Healthy Zone Schools
• Youth Clubs and Camps (e.g. Girl Scouts)
• Worksite Wellness
• Senior Groups (e.g. AARP)

• A way to promote
• Visits to parks and trails
• Existing/ planned events
• Lifetime recreation activities

23
Step by Step Online

• Tips for Convening Partners (Recreation, Health,
  and Education)
• Provides How To
• For Inventorying Parks and Trails Info
• Planning Passport Program
• Media Promotions
• Share Successes and Evaluate Activities
• Offers templates to customize for local use
  (meeting agendas, press releases, fact sheets,
  presentations, etc)

24
Event Page

• Web-page for Event Ideas and Template Downloads
• Stickers
• Posters
• Certificates
• KAZ Banners
• National Trails Day Materials from American
  Hiking Society (free with event pre-registration)
• 2 Banners
• 2 Posters

25
ADAMS COUNTY KAZ

• Kathy Fissel
• Grant Applicant, Scout Leader

26
Adams CountyPartnering Organizations

• Healthy Adams Co
• YWCA, Gettysburg
• Gettysburg College
• Adams County Library System
• Collaborating for Youth
• All Types Schools

• McDonalds
• PNC Bank
• Strawberry Hill Nature Center
• Adams Co Winery
• Scout Councils
• Community Lions Clubs Parks

27
Lessons Learned

• New community concepts need TLC
• Many groups already exist
• Groups work Independently
• Without paid Parks/Rec departments, coordination
  of resources is difficult
• It will take the whole community!
• Passport Program needs upfront funding

28
Key Success Factors

• Passionate Committee Members
• Strong Community Networks
• Continuous Support for 4 Months
• Great ideas on making it work
• Multiple Incentives short term/long term
• Sense of County-wide Participation
• Adult Education of Program

29
Tips for Others

• Careful planning is necessary
• Document program clearly, in writing
• Talk, Talk, Talk Teach, Teach, Teach
• Focus on Getting Healthy without Pain Let us
  show you how Anyone can do it You have to
  start somewhere
• Include everyone who will listen

30
Strong Kick-Off

• 10th Annual Health Safety Day for Kids
  sponsored in part by Gettysburg Hospital
  offered the 1st opportunity for the kids to use
  their passports!
• Strong follow-up by teachers reminding the
  students to document their activities!
• Hints on how NOT to lose the passport!

31
BERKS COUNTY

• Jim Reece
• Director of Operations
• Body Zone Sports and Wellness

32
Berks CountyPartnering Organizations

• Berks County Parks Recreation
• YMCA of Reading
• River Place
• Recreation Departments for Spring, Muhlenberg,
  Reading, West Reading, and Wyomissing

• Body Zone Sports and Wellness
• PA Department of Health
• County School Nurses Association
• Wilson, Reading, and Fleetwood School Districts

33
Lessons Learned

• Everything takes longer than you think it will
• Not everything is possible regardless of the
  amount of time you have
• The power of the group is greater than the sum of
  its individuals
• Fun is contagious

34
Key Success Factors

• Its a good idea whose time is right
• Strong leadership
• Coordinated group with shared responsibilities
  invested in the outcome
• Turn Key program for schools
• Group and individual incentives

35
Tips for Others

• Share good ideas
• Steal good ideas
• Plan
• Seek input from stakeholders
• Remember why you are doing this
• Take time to celebrate

36
HUNTINGTON COUNTY

• Lisa Roth
• Coordinator, Volunteer Programs
• Local Project Coordinator for
• KAZ of Huntingdon County

37
Huntingdon CountyPartnering Organizations

• Huntingdon County Commissioners
• Huntingdon County Planning Development
• Huntingdon County Healthy Communities
  Partnerships
• J.C. Blair Memorial Hospital
• Borough of Huntingdon
• County Senior Centers
• ATJ Printing Co.
• General/Family Physicians and Pediatricians
  Offices

• Smithfield Township
• County Elementary Physical Education Teachers
• Juniata Clean Water Partnership
• Rothrock Outfitters
• Huntingdon Community Center
• Parent-Teacher Organizations
• Huntingdon County Library, branches and
  bookmobile
• Bureau of Forestry
• Game Commission

38
Lessons Learned

• When it comes to the health of children, support
  will arrive swiftly and generously.
• Do the legworkfind out everything about your
  intended target and the best vehicle for success.
• Introduce yourself, PANA and KAZ thoroughly and
  face-to-face, if possible.
• Receive input from all interested parties on
  design elements and activities soon.
• Be flexible. Children are different and areas of
  the county are different too.
• You cant do it allbut you can do your best.

39
Key Success Factors

• Nature of the project itself.
• Integrity of PANA as an organization.
• Commitment of physical education sector.
• Templates and pilot counties examples.
• Existing Healthy Communities Partnership.
• Existing data from Huntingdon County Planning
  Development.
• Dangling carrot for the participants.

40
Tips for Others

• Make meetings short and stay on agenda.
• Make use of phone and email to save time, energy
  and gasoline.
• Establish a core group that can handle the
  majority of the project.
• Bounce ideas off everyone, including the
  children.
• Create a tiered Passport to ensure that all
  children can participate and complete it.

41
FRANKLIN COUNTY

• Jan Crudden
• Executive Director, Healthy Communities
  Partnership

42
Franklin CountyPartnering Organizations

• Healthy Communities Partnership of Greater
  Franklin County
• School Districts of
• Chambersburg
• Greencastle-Antrim
• Waynesboro

• Chambersburg Recreation Dept.
• 3 AARP Local Chapters
• Chambersburg Waynesboro YMCAs
• Franklin County Planning Office

43
Lessons Learned

• It Takes Time to Broker and Build Relationships
  but it is worth it!
• One Size May Not Fit All Adjustment to
  different partners is needed.

44
Key Success Factors

• Partnering with the school community and AARP
  based on establishing relationships (both
  institutional and individual.)
• Finding and using partnerships different from
  the usual.

45
Tips for Others

• Be Ready to Adapt.
• Find Funding Partners from the Beginning.

46
Future Direction2006-07

• New Opportunities and Improvements

47
National Recreation Park Association

• Resource for
• Health Recreation Fact Sheets
• Partnership Ideas
• Media Samples

www.nrpa.org/health
48
What is Get Outdoors PA?

• Get Outdoors PA (GOPA) is a program designed to
  help increase outdoor recreation opportunities in
  state parks and state forests by DCNR staff and
  recreation partners.

49
Group Camping in the State Forest
50
GOPA Vision

• Program Vision to actively engage visitors
  through recreation-based learning activities to
• increase interest and awareness in state parks
  and forests,
• promote stewardship ethics,
• encourage healthy lifestyles.

51
VISIT THE WEBSITE

• To find a Get Outdoors PA activity,
• search the calendar at
• www.getoutdoorspa.state.pa.us
• Or visit a local state park
• or forest district office.

52
KAZ Implementation

• Lifetime Recreation Activities in School
• PANA producing web-based kit to help
• Introduce KAZ Passports during Turn-off the TV
  Week (April 23-29)
• Host school/community stops before June
• Field Days, Community Walks/Events, etc

53
KAZ Implementation

• National Trails Day Celebration- transitions to
  community events
• Community partners host at least 2 passport stops
  a month (June-August)
• Recognize participants and partners success on
  National Walk to (or at) School Day

54
PANA Implementation Support

• Monthly E-news
• Networking conference calls (Fall and Spring)
• Technical Assistance via Phone
• Purchasing Power for Incentives
• Shared Events
• Posters, Web-templates, Media Support
• Annual Training

55
Keystone Active Zone Mini-grants

• Sponsored by Department of Conservation Natural
  Resources, The Department of Health, and The
  Heinz Endowment

56
2006-07 KAZ Mini-grants

• 7 Capacity Building Grants _at_ 5,000
• (1 time grant)
• 5 Implementation Grants _at_ 2,000
• (eligible each year)

57
Important Date

• Application Deadline (online) Wednesday, August
  16, 2005
• Mini-grant winners announced Friday, September
  15, 2005
• Letter of agreement that must be returned with
  signatures by October 6, 2005

58
Payments and Report

• First installment (75) provided upon receiving
  letter of agreement
• Online Web Reports
• January 2006 progress/planning check
• June 2006 implementation check
• December 2006 final report
• Second installment (25) after June 2006 Progress
  Report

59
Grant Applicant

• Applicant is the organization that will manage
  money on behalf of the county-wide partnership
• Eligible applicants include
• Non-profit organization/ educational entity
• Municipalities
• Municipal agencies

60
Grant Requirements

• Have at least 1 representative from health,
  education, and recreation sectors
• Input park and trail information on the web-site
• Include at least 3 Keystone Healthy Zone Schools
  (bldgs) in Passport Program
• Implement of outlined activities
• Complete online progress reports

61
Taking Local Action

• Existing KAZ Partnerships
• Share updates and plans
• Identify new partners and how they can get
  involved
• Set future meeting
• Plan for 2006-07 mini-grant application

62
Taking Local Action

• New KAZ Partnership
• Designate Leader(s)
• Identify key stakeholders to invite to initial
  meeting
• Set future meeting
• Plan for 2006-07 mini-grant