Measuring Attitudes

1
Measuring Attitudes

• HED 326

2
Measuring Attitudes

• Semantic Differential
• Adjective pairs
• i.e.
• Exercise
• Unpleasant x x x x x x Enjoyable

• Opinions
• Thurstone
• Equal interval scales
• Positive to negative
• Summated
• i.e., Likert

3
Dos and Don'ts with Attitudes

• Avoid factual statements
• Avoid referring to the past
• Avoid multiple interpretation
• Avoid irrelevant items
• Cover the range of an issue

4
Dos and Don'ts with Attitudes

• Avoids items that include more than one thought
• i.e., and/or
• Avoid giveaway language
• Always, all
• Avoid double negative
• One should not perform no CPR on a victim.