Social Networking Your Career, Your Brand, Your Work

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Social NetworkingYour Career, Your Brand, Your
Work
Moderator Mugs Buckley Mugsbuckley_at_yahoo.com Seni
or Analyst TDG www.mugstv.com
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What is Social Networking?

•  A broad class of web sites and services that
  allow you to connect with friends, family, and
  colleagues online, as well as meet people with
  similar interests or hobbies. Examples include
  Facebook and Linked In. Even photo sharing
  websites like Flickr have become places for
  social networking through shared interests.

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Key SN Stats

• Facebook More than 300,000,000 accounts
  (September 2009)
• LinkedIn 50,000,000 Profiles
• Blogs 100,000,000 Blogs (Technorati)
• Twitter 23,538,791 Monthly Uniques

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• The Faces of Social Media

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Is Social Media Just a Bunch of Nerds?
Mark Zuckerberg Facebook
Evan Williams Twitter
Kevin Rose digg.com
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Not AnymoreThese are the Faces of Social Media
Heather Armstrong www.dooce.com
Ree Drummond www.thepioneerwoman.com
Jean Aw www.notcot.com
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• 42 million women use social media
• 36 million women read/write blogs
• 54 Female
• 53 Female

Quantcast, Sysomos, and The 2009 Women in Social
Media Study by BlogHer, iVillage and Compass
Partners, respectively.
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Our Panel
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Kim Kochaver

• Five Things to Know about LinkedIn
• The majority of people using LinkedIn are not job
  hunting
• LI members have higher average incomes than those
  reading WSJ, Forbes and BusinessWeek
• Members seek advice and insights through Answers,
  Groups Polls
• Members install applications such as Box,
  Slideshare Wordpress
• LinkedIn releases new features every two weeks

TIP Every professional is now an entrepreneur.
Define your professional brand as you would
market a small business.
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Mark Chu Cheong

• FM is a media company that supports independent
  authors and audiences, by connecting them to
  marketers through conversational campaigns.
• We support 100 of the most respected social
  media properties on the Web.
• TIPThink before you tweet.

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Ginger Tulley

• Leading blogging company
• TypePad Movable Type.
• Bloggers earn income from ads on their sites.
• Customers Wells Fargo, Britney Spears, Bill
  Cosby, Amazon, Steve Martin, lots of moms and
  individuals
• TIP Blog about your interest or passion and
  people will find you.

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Panel Topics

• SN Is it for every working adult?
• Hypotheticals
• I need a Job
• I need to promote my company
• I need to promote my companys product/service?
• I work for the Man, but I want to start a
  business on the side.
• Twitter gt Facebook gt Blog gt LinkedIn
• SN Examples
• Audience QA

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The Impact ofPersonal Branding
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The Impact ofPersonal Branding
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Elise Bauer, Simply Recipes
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Brent Leary, CRM Essentials
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David Berkowitz, Inside the Marketers Studio
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Jen Bekman, 20x200
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Amex Open Forum
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ExecTweets.com
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Fancast.com/tvpicks
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Sourcing Outline

• Job Posting
• Web Recruitment
• Banner Ads
• Micro sites/Splash Pages
• Pay Per Click
• Email Blast
• Career Events/Job Fairs
• College Recruitment
• Internships
• Management Pipeline
• Employee Referral
• Internal Job Announcements
• ERP Campaign
• Social Networking
• Succession Planning
• Professional Associations
• Diversity Outreach
• Alumni Campaigns
• Media/Newspaper

Candidate Pool
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Email Blast
CareerBuilder
SalesJob.net

• Email blasts go to users who have opted-in to
  receive career-related emails.
• Target individuals in the Bay Area
• A small campaign can be done to 500 email
  addresses for 650 a slightly larger campaign
  can be done to 1,000 email addresses for 1,150.
• A campaign of either of these sizes should be
  viewed as a general candidate generation
  campaign, directing people back to the Comcast
  careers site to apply.

• San Francisco Sales professionals
• 100 mile radius around SF
• 35,745 recipients
• 3,500
• Does not include cost to develop e-mail blast
  creative
• Candidates would be directed to splash page where
  their data would be captured

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LinkedIn

• Members showcase their professional achievements
  on their profile pages
• and look to their connections for answers,
  advice, services and employment opportunities
• Reach them while theyre updating their own
  profile and researching those of others

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Twitter
How TweetMyJOBS works
Company or recruiter submits jobs to TweetMyJOBS
TweetMyJOBS automatically stores jobs in
appropriate Job Channels
TweetMyJOBS instantly sends Twitter Tweet to
interested job seekers
Job seekers can apply to job, ignore the Tweet,
or forward to a friend

• Manual entry or
• automated XML technical feed

• Over 4,000 Job Channels segmented by
  geography and job category
• International reach

• Avoid spam targeted
• messages job seeker
• only gets applicable jobs
• Instant arrives on
• cell phone
• Candidates dont
• have to search
• jobs come to them (push
• technology)

• Can reply via phone,
• email, Twitter, or ATS
• Job seeker analytics are
• tracked and provided to
• employer

Streamlined job posting to the hottest Social
Media Platform today
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TweetMyJobs.com
A Graphical Interpretation
Why am I getting 500 Tweets?
Company posts 500 jobs on Twitter
I am instantly being notified about jobs that
apply to me.
Company posts 500 jobs on TweetMyJOBS
TweetMyJOBS is the intelligent layer on top of
Twitter that enables companies to reach targeted
and interested candidates instantly using social
media.
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JobsInPods
JOBSINPODS.COM How does it work? JobsInPods
calls a recruiter, or other employee and conducts
an over the phone interview asking questions such
as providing a brief description of the company,
what benefits are available, what types of jobs
are available, etc. The interview usually last
about 15-20 minutes. The conversation is
recorded and then uploaded to JobsInPods as a
Podcast the recruiter also gets a copy of the
mp3 file. Within 24-48 hours, the audio file is
also pushed out to sites like iTunes, Podcast.com
and YouTube. Podcasts are usually 7-10 minutes
in length.
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Jobs In Pod

• Jobs in Pods takes care of the production and
  distribution of the Podcast to sites like
• YouTube
• iTunes
• Indeed
• Podcast.com
• JobRadio.fm
• Podcasts are available as free downloads
• Widgets are available to put on the clients
  career site free of charge