Getty Images Serves Up Profit

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Getty Images Serves Up Profit

• By Tia Stith-Wright

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About Getty Images

• Getty Images was founded in 1995 with the goal of
  consolidating the photography market by acquiring
  many small companies, applying business
  discipline to the merged entity, and developing
  modern information systems

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Patterson, NJ
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IT for a Competitive Advantage

• The ways Getty Images uses IT as a competitive
  advantage are
• By providing millions of photos that can be
  purchased for a reasonable price online
• gives customers plenty of search options so they
  can find what they are looking for
• By registering with them customer details are
  stored for purchases and deliveries
• Offering online support through their website

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Gettys Competitive Strategy

• Getty uses a differentiation strategy
• They offer a better product than those in their
  industry
• They offer a higher standard and quality than
  those in their industry segment

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Keys to Gettys Success

• Getty Images has been credited with the
  introduction of royalty- free photography and was
  the first company to license imagery via the Web,
  subsequently moving the entire industry online.
  The company was also the first to employ creative
  researchers to anticipate the visual content
  needs of the worlds communicators, and Getty
  Images remains the first and only publicly traded
  imagery company in the world ( http// corporate.
  gettyimages. com/ source/ company. html, accessed
  December 2004).