Credentials Presentation

1
Who am I?
2
Who am I?

• Jason Green often shortened to greenj in work
  email systems, leading to the Greenjay
• Studied DesComp
• Started off as a Junior at MC Saatchi Digital
• 3.5 years later I am an Art Director at Ogilvy
  Interactive Sydney
• Technical background, good code knowledge
• Now concepting and designing for the web
• Not an artist, but a designer

3
Who are you?
4
Introduction to Internet and World Wide
Web Computing
5
History of the Internet

• ARPANET
• Implemented in late 1960s by ARPA (Advanced
  Research Projects Agency of DOD)?
• Networked computer systems of a dozen
  universities and institutions with 56KB
  communications lines
• Grandparent of todays Internet
• Intended to allow computers to be shared
• Became clear that key benefit was allowing fast
  communication between researchers
  electronic-mail (email)?

6
History of the Internet

• ARPAs goals
• Allow multiple users to send and receive info at
  same time
• Network operated packet switching technique
• Digital data sent in small packages called
  packets
• Packets contained data, address info,
  error-control info and sequencing info
• Greatly reduced transmission costs of dedicated
  communications lines
• Network designed to be operated without
  centralized control
• If portion of network fails, remaining portions
  still able to route packets

7
History of the Internet

• Transmission Control Protocol (TCP)?
• Name of protocols for communicating over ARPAnet
• Ensured that messages were properly routed and
  that they arrived intact
• Organizations implemented own networks
• Used both for intra-organization and
  communication

8
History of the Internet

• Huge variety of networking hardware and software
  appeared
• ARPA achieved inter-communication between all
  platforms with development of the IP
• Internetworking Protocol
• Current architecture of Internet
• Combined set of protocols called TCP/IP
• The Internet
• Limited to universities and research institutions
• Military became big user
• Next, government decided to access Internet for
  commercial purposes

9
History of the Internet

• Internet traffic grew
• Businesses spent heavily to improve Internet
• Better service their clients
• Fierce competition among communications carriers
  and hardware and software suppliers
• Result
• Bandwidth (info carrying capacity) of Internet
  increased tremendously
• Costs plummeted

10
History of the Internet

• WWW
• Allows computer users to locate and view
  multimedia-based documents
• Introduced in 1990 by Tim Berners-Lee
• Internet today
• Mixes computing and communications technologies
• Makes information constantly and instantly
  available to anyone with a connection

11
World Wide Web Consortium

• W3C
• Founded in 1994 by Tim Berners-Lee
• Devoted to developing non-proprietary and
  interoperable technologies for the World Wide Web
  and making the Web universally accessible
• Standardization
• W3C Recommendations technologies standardized by
  W3C
• include Extensible HyperText Markup Language
  (XHTML), Cascading Style Sheets (CSS) and the
  Extensible Markup Language (XML)?
• Document must pass through Working Draft,
  Candidate Recommendation and Proposed
  Recommendation phases before considered for W3C
  Recommendation

12
World Wide Web Consortium

• W3C Structure
• 3 Hosts
• Massachusetts Institute of Technology (MIT)?
• European Research Consortium for Informatics and
  Mathematics (ERCIM)
• Keio University of Japan
• 400 Members
• W3C homepage at www.w3.org
• W3C Goals
• User Interface Domain
• Technology and Society Domain
• Architecture Domain and Web Accessibility
  Initiatives

13
The Industry In Brief What is a web designer?
14
The Situation

• Receive a brief, they know what they want, and
  you can supply it
• You produce a functional, elegent design and
  proposal that more than fulfills the brief
• You wait for a phone call that never comes
• In a few weeks you go to the url to discover a
  monstrosity
• Your functional, user friendly design has been
  swept aside
• Why would this happen?

15
What is a Web Designer

• A 15 year old with a cracked copy of Dreamweaver?
• In some areas this may qualify as your
  competition
• What is the difference between that 15 year old
  and a professional
• design skill, Internet knowledge, experience and
  professional commitment to the field
• We don't DO websites we PRACTICE web design
• Web designers follow industry developments
• They are involved in design communities

16
Money is always an object

• Inexperienced clients will have NO idea what a
  website should or shouldnt cost and...
• Their nephew will do it for free
• Their nephew will not give them
• Usability, accessability, elegance, flow,
  security, flexibility, versatility or efficiency
• You may need to be flexible with your pricing, or
  offer various options of different prices
• Some people really need to realise what it costs
• People spend more and more time online, and web
  advertising should be worth a proportional amount
  of the clients budget

17
Fear of the Unknown

• Limit your use of technical terms
• Intimidation usually leads to fear
• There will always be a way to explain the
  workings of your proposal with normal language
• The client doesnt need to know the difference
  between HTML and ASP, only you do
• Sometimes they will ask for a more detailed
  explanation
• There is a fine line to walk. Don't leave them in
  the dark, dont overwhelm them

18
Sometimes You Just Cant Win

• If they are even considering letting their
  friends 15 year old nephew design and build their
  site, you have probably already lost them
• Companies look at the bottom line and dont
  understand the web
• Even if it is not the nephew there are companies
  out there who pump out template based websites
  for set prices

19
What can you do about it

• You may have to do some number crunching, or
  sacrafice some hours, not too much obviously
• Under promise and over deliver
• Make sure your proposal is readable, reserve
  technical jargon for its own section
• Use numbers to your advantage, make sure you are
  up to date on the latest research
• Internet usage is A LOT more than TV viewing time
  and it is increasing, web budgets should reflect
  this
• Working for a large agency is good as that kind
  of research is freely available, dont waste it

20
Resources

• www.greenjay.com.au/wdap Will be where all of
  your lectures are posted, and where class
  materials are kept
• www.greenjay.com.au/forum Will be a place for you
  to ask any questions and receive feedback at any
  time. I will check it regularly
• http//www.pspad.com/en/download.php Is a good
  little FREE program to edit HTML and CSS code
• https//addons.mozilla.org/en-US/firefox/addon/60
  I would also recommend this firefox developer
  plugin, has so many uses